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Tourism and recreation in west part of Tábor region
MIKOLÁŠOVÁ, Iveta
The main objective of this thesis is to evaluate the current state of tourism and recreation on the west part of Tábor region. The thesis will concern the assessment of the structure of potential for development tourism in selected area. Furthermore, the evaluation will focus on the structure of visitors who visit this site. We will focus on how the area perceives, incentive to visit this place, activities during the stay and other key factors for marketing strategy. The result of this bachelor thesis is not mere describing of potential for tourism but also submit proposals the optimization of land use for tourism.
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Tourism and recreation in Pilsen
MATOUŠOVÁ, Jana
The target of this study was to evaluate the present state of tourism in the area of Pilsen. Using secondary data collection were assessed preconditions of tourism structure and uniformity of their distribution. Based on the primary data from questionnaire research has been assessed the structure of visitors and their characteristic in the localities Pilsen ZOO and castle Kozel. Several action steps for optimization of tourism and recreation in selected area were suggested.
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Tourism and recreation in east part of Tábor region
ANDĚLOVÁ, Martina
The main objective of this thesis is to evaluate the current state of tourism and recreation on the east part of Tábor region. The thesis will concern the assessment of the structure of potential for development tourism in selected area. Furthermore, the evaluation will focus on the structure of visitors who visit this site. We will focus on how the area perceives, incentive to visit this place, activities during the stay and other key factors for marketing strategy. The result of this bachelor thesis is not mere describing of potential for tourism but also submit proposals the optimization of land use for tourism.
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Visitors of Karlštejn castle and national identity
Holubová, Renáta ; Černá, Jitka (advisor) ; Kubů, Jaromír (referee)
The objective of Visitors of Karlštejn study is to identify socio-demographic profile of visitors of this particular Czech castle during the side-season, to describe considered alternatives to leisure time spending competing to Karlštejn castle and to find out satisfaction of visitors with individual areas of their visit of castle and surrounding. Also spontaneous association concerning Karlštejn is in our focus in terms of national identity. Data used for this study was collected by quantitative research methodology conducted during October 2011 to January 2012 among visitors after their tour route. Results of this study should help the castle management set content of communication campaign and improve provided services.
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Tourism and recreation in České Budějovice
KOPÁČEK, Milan
The aim of the bachelor thesis is to describe tourim and recreation in České Budějovice and his nearest surroundings. Further work assessment the structure of assumtion for tourism in this area, it was research, what attractiveness offer research area for visitors. This thesis devote problems of the visitor´s relationship to the environment of visited places. Thanks to questionnaire is to evaluate the structure of the present visitors on three research areas in České Budějovice. Last aim of this work is identify suitable topics for the best use this area for tourism and recreation.
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Tourism and recreation in selected area of Šumava mountains and its foothills
PIŠNOVÁ, Lucie
This work attends to the area of South Prachaticko. The chief aim of my work was to evaluate the current state of tourism in the choosen area. The thesis deals with assessment of the structure of assumptions for tourism. For this assessment was found out the offer of the particular attractions. Through questionnaire research the current customers were assessed. For this evaluation there were examined the image of individual sites, the intensity of feelings, experienced by visitors, the perception of the sites, operating activities and the motivation to visit the area. The last aim was to assess opportunities for further development of tourism in the service area.
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Evaluating the tourism potential of the Tábor region, using methods of spatial data analysis
SVOBODOVÁ, Michaela
Tábor region and the town Tábor offer many attractions, spanning cultural, social, sport and natural beauty. Area investigation using program ArcGIS, questionnaire research and analysis of tourism products showed that the region is of great interest to visitors and tourists mainly for his rich history and heritage, culture, scenic attractions and many sporting events. Analysis of maps created in program ArcGIS found tourism potential not only in the town Tábor, but in other towns and areas across the Tábor region. This analysis, supported by the results of the questionnaire research, recommend ways of improving tourism products, for example compiling a complete package of tourism products into a catalogue or into product packets.
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Tourism in Klatovy region
NAŠINCOVÁ, Iva
Smyslem této práce je zhodnotit současnou situaci cestovního ruchu na Klatovsku jak ze strany nabídky města a okolí, tak ze strany poptávky návštěvníků. Cílem marketingového šetření je zjistit spokojenost turistů s nabízenými službami v oblasti cestovního ruchu na Klatovsku a také jejich konkrétní přání. Důležité je odhalit současné problémy, se kterými se cestovní ruch potýká a následně navrhnout řešení, jak některé nedostatky odstranit a rozvoj cestovního ruchu v regionu podpořit.
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Behaviour of ultimate consumer in the market
ŠVEJDOVÁ, Monika
My final work is focused on behaviour of ultimate consumers in the market. The aim of my thesis was making research of behaviour of consumers in the market and analysis of offer of services for select company. For my Bachelor thesis I chose a company Výstaviště České Budějovice a. s. and its exhibition Země živitelka. Due to study of technical literature I noticed structure of consumers, described behaviour of ultimate consumer and factors that touch the consumers. I made research of behaviour of consumers in the market. The research was realized on the exhibition Země živitelka in the form of interview with visitors. On the basis of acquired data I evaluated questionnaires and assessed behaviour of ultimate consumers in the market. Also I made analysis of offer of services for select company. The result of my research is detection that there are many factors which touch the consumers. Behaviour of consumers depends on a type of exhibition, attendant program on the exhibition and offer of exhibitors.
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