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Nákupní řetězce - nové výzvy: Geografie - územní plánování - ekologie - lidská práva - lokální ekonomika - účast veřejnosti - samospráva - média - občanská společnost
Nezávislé Sociálně Ekologické Hnutí - Nesehnutí, Brno
Sborník obsahuje práce: Pavel Bednář: Internacionalizace a trendy maloobchodu v ČR, Jana Spilková: Proměny nákupního chování českých zákazníků, Jiří Koželuh: Územní plánování a prostorová expanze maloobchodu, Jana Koukalová: Diskriminace a systémové porušování práv zaměstnanců obchodních řetězců, Stanislav Kutáček: Penězům na stopě, Eva Slavíková: Kauza Hobby Market - případová studie, Michael Bail - Pavel Ehrlich: Výzkum preferencí obyvatelstva městské části Brno-Ivanovice ohledně stavby Hobby marketu, Jaroslav Hrdina - Karolina Krátká: Lokální kampaň proti nekoncepční výstavbě supermarketů na Tišňovsku, Martin Hyťha: Kácení kolem supermarketů Lidl a možnost řešení sporných kauz uzavřením smlouvy, Vít Kouřil - Lenka Sedláková: I padlý strom vrhá stín, Milan Štefanec: Účast veřejnosti v rozhodovacích procesech v případech výstavby velkých nákupních center. Výzkum byl podpořen v rámci finančního mechanismu EHP, Nadace občanského rozvoje Norských fondů a Ministerstvem životního prostředí.
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Marketing in Civil Engineering
Štipčáková, Lenka ; Polanecká, Šárka (advisor) ; Vlnas, Pavel (referee)
This thesis is focussed on the analysis of marketing in the area of civil engineering. The first, theoretic-practical part describes the individual marketing tools that are applicable in civil engineering. The second, analytical part inspects using the individual marketing tools by the chosen subjects which are active in the field of civil engineering. For these purposes I decided to choose some of the most influential general contractors -- Metrostav a.s., Skanska a.s., OHL ŽS, a.s., Hochtief CZ a. s., PSJ, a.s. and Porr (Česko) a.s.
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Brand building of UniCredit Bank on the Czech financial market
Grund, Martin ; Koudelka, Jan (advisor) ; Chvojka, Jan (referee)
The purpose of this diploma paper is to describe the brand building process of UniCredit Bank in the Czech Republic, analyse the brand itself and make recommendations regarding the future of the brand. The paper comprises of the theoretical and practical parts. The theoretical part explains the meaning of a brand and the process of brand building. Attention is brought to market segmentation and the marketing mix. The practical part contains the description of the brand building process of UniCredit Bank in the Czech Republic and the analysis of the brand including the comparison with its competition. The deduction of the paper features a conclusion and recommendations for the brand towards the future.
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Changes in the model building society
Němcová, Jana ; Půlpánová, Stanislava (advisor)
The thesis is aimed at building savings and changes experienced by its models due to changes in legislature ruling this banking product. The aim of the thesis is to cover the development of builing savings within the framework of its existence in the Czech Republic based on amount of contracts concluded the thesis tries to analyse popularity of building saving in relation to changes od the models and their impact. The thesis at the same time compares positives and negatives of individual models of building savings applied on a single saver. Further target is to decide whether a presen saver is more influenced by the actual model valid in the Czech Republic or the choice of one of five institutions providing the service of building savings based on comarison of the products provided by them.
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Building savings
Ladra, Miloš ; Půlpánová, Stanislava (advisor)
Bachelor theis provides a comprehensive overview of the basic characteristics of the building savings product. The second part of this work is focused on the Czech building society market which is characterized by a big amount of sources. The biggest emphasis is put on source problems and the related stability of building societies. The work also provides a summary of a current offer of Czech building socities products and various model situations focusing on the factors affecting revenue.
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Present and Future of Building Savings in the Czech Republic
Pospíšilová, Michaela ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
This thesis deals with the Building Savings in the Czech Republic. It contains a brief overview of the history of Building Savings, explaining the basic concepts and the legislative framework for Building Savings. It analyzes and compares individual building societies and their main products. It examines the publics interest of Building Savings and explores its advantages and disadvantages. The aim of the thesis is to determine what effects will have the latest Amendment to the Act on Building Savings in the future in comparison to past and current developments in Building Savings on the Czech market.
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Supply chain for the construction company
MAZANEC, Tomáš
This graduation thesis occupies by logistics utilization in the construction company Baracom Inc. It tries to describe the areas of the civil engineering which the logistics can be used in. The emphasis is placed on the supply network and on the whole project management from the beginning to the customer delivery. The concrete apartment blocks development is analysed from the building land purchase to the complete constructions. What is desribed here is e.g. the selection of the suppliers, the creation and the adherence to the schedules... The supplier evaluation in the company and the flow of material at the construction were also analysed out. The advantages of the wooden constructions were presented. The effort was to explain the low-energy constructions´ benefits and their potential in the future.
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