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Analysis of the Selected Company by Using the Selective Methods
Polická, Radka ; Janáč,, František (referee) ; Hanušová, Helena (advisor)
The diploma thesis analyzes the company according to selected economic methods. In the theoretical part of the thesis, the individual methods are explained. Especially the PESTEL method, Porter's Five Forces Analysis, McKinsey 7S model and Kralicek Quick Test. In the practical part, these methods are applied for the analysis of company status. The results were used to compile the SWOT analysis. Based on the resulting strategy, suggestions are made to improve the company's current situation.
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Development of Business Activities of Company Netcope Technologies a.s.
Juřenová, Vendula ; Palička, Jan (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the development of business activities of Netcope Technologies a.s. on the U.S. IT technology market. The first part of the thesis deals with the theoretical knowledge, which is subsequently used in the analytical part. The analysis is subject to the company itself, its competitive environment and the American market. Values from all analyses were summed up into the SWOT and subsequently evaluated. The last part deals with solving these problems which should help the company to increase sales and thus sales on the U.S. market.
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Analysis of ZOO Brno Attendance
Stejskalová, Markéta ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of external and internal environment, recommendations which could positively influence Zoo Brno attractiveness and number of its visitors are suggested. All used methods of analysis and creating model are presented in the theoretical part of this diploma thesis.
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Hodnocení výkonnosti podniku PATRIA Kobylí, a.s.
Chrástková, Klára
The topic of this diploma thesis is an evaluation of performance in join-stock company PATRIA Kobylí. The thesis is dividend into two main parts theoretical and practical. The theoretical part explains the basic concepts associated with the topic and describes the tools that are applied to a specific company. The practical part is a characteristics of the company. There is conducted financial analysis trough selected indicators and applied modern approach to perform measurement using the EVA indicator. The development for results is observed in a five years period. Analysis of competitive environment is performed using Porter's model of five driving forces, followed by evaluation of opportunities and threats (SWOT analysis). In conclusion, there is a comparison between competitive companies based on method of simple order.
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Business Plan for Creation of a Gastronomic Portal
Štěpánek, Jiří ; Ing.Petr Lepka (referee) ; Šimberová, Iveta (advisor)
This Master's thesis is focused on business plan for creation of a gastronomic portal. Thesis describes whole project from the very beginning – creation of an e-shop, over customer acquisition and upgrades of the portal in order to have complete internet portal, which will assure customer care for all gastronomic subjects. The thesis consists out of two major parts, theory and practical part. Used metods and terms are described in first part. Practical part benefits from strategic analysis and describes solution of given problem.
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Návrh strategie na zlepšení situace malého podniku
Sikorová, Anna
Sikorová, Anna. Suggestion of a strategy to improve the state of a small enterprise. Bachelor thesis. Brno: Mendel University, 2015. This bachelor thesis is focused on strategy suggestion applicable for a small enterprise. There are described strategic management and strategic analysis terminology in theoretical part, which are applied in a practical part subsequently. Analyzing of enterprise's internal and external environment leads to identifying of strengths, weaknesses, opportunities and threats. Based on analysis results the best suitable strategy for the enterprise is suggested. In the conclusion of this thesis there are specified implementation advices of this strategy.
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Řízení rizik ve společnosti nabízející jeřábnické služby
Milis, Jakub
This bachelors thesis is about the risk identification and risk management in a business company. The first part is paying attention to a literature review in which main concepts such as risk identification, risk analysis, and risk management are stated. In the second part, these theoretical concepts are applied on the Milis Montage LLC. Risk identification based on a combination of given assets and an active threat on these assets is a first step. Secondly, risk analysis is based on the risk matrix, in which risks are evaluated accordingly to the probability of their occurrence and the intensity of their negative impact. Finally, the most important risks are selected and recommendations are suggested for their control.
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