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User Location Interpretation Based on Location Data
Ligocká, Alexandra ; Hynek, Jiří (oponent) ; Firc, Anton (vedoucí práce)
The topic of this thesis is to investigate the problem of processing user location data with the aim of mining semantically interesting places. Geolocation data represents great potential for advertising systems, recommending regional news, reaching users for targeted advertising, suggesting popular locations, location-based suggestions, and much more. This work explores key principles in geolocation data acquisition, processing and interpretation. The thesis further investigates the feasibility and challenges involved in extracting a user's home and work location from raw GPS data collected from GPS-enabled devices. Additionally, it explains the need for semantic enrichment of users' locations. The main challenges discussed include identification of stops from GPS traces, identifying locations with a higher level of significance for users, extracting visited places and their semantic enrichment and interpretation using current map bases.
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