Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Linguistic and Cultural Aspects of Doing Business in Multicultural Environment
Zsiga, Juraj ; Šťastná, Dagmar (oponent) ; Langerová, Petra (vedoucí práce)
With the increasing amount of global business models, the matter of language in cross-cultural communication has become increasingly important. This bachelor thesis provides an overview of some of the languages and the way they are used by the native speakers, while defining the influence of the mother tongue. It also explores culture and its definitions, while describing cultural models, namely the Lewis model and the Trompenaars’ model. The theory is subsequently applied on the two subjects of the thesis, England and Japan.
Linguistic and Cultural Aspects of Doing Business in Multicultural Environment
Zsiga, Juraj ; Šťastná, Dagmar (oponent) ; Langerová, Petra (vedoucí práce)
With the increasing amount of global business models, the matter of language in cross-cultural communication has become increasingly important. This bachelor thesis provides an overview of some of the languages and the way they are used by the native speakers, while defining the influence of the mother tongue. It also explores culture and its definitions, while describing cultural models, namely the Lewis model and the Trompenaars’ model. The theory is subsequently applied on the two subjects of the thesis, England and Japan.

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