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SEO analysis of the selected web page
Krůta, Lubomír ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis describes the search engine optimization. In the theoretical part it describes selected areas of SEO issues. The practical part is based on the analysis of the selected web website. It reveals faults in optimization and recommends suggestions for improvement. Some suggestions are implemented. Contribution of this thesis is the improvement of the optimization of the selected website.
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Zvýšenie konkurencieschopnosti pohostinstva s využitím nástrojov internetového marketingu
Dragúňová, Adriána
This bachelor thesis deals with the internet marketing and creating a suitable internet presentation of the specific bar. The issue of internet marketing, main options of creating web pages and related technologies are described in the theoretical part of the thesis. Market segmentation is done based on a questionnaire survey. The core of the thesis lies in creating a new web page based on the chosen method, valuation of a visiting effect and economical assets for the bar.
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Webová prezentácia mesta zameraná na podporu cestovného ruchu
Tínesová, Veronika
This bachelor thesis is focused on current condition of a website of the town Bojnice and provides analysis from the tourism point of view. This work includes usability testing of the website which will show how easy is the website to use and how easy can a potential tourist find information he is searching for. The main aim of this work is to recognize defects of the web presentation and suggest improvements which will make the website easier to use and more tailored to potential visitors to the destination.
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Web pre podporu cestovného ruchu v regióne Komárno
Szoboszlai, Bianka
The bachelor thesis is focused on the promotion of the region Komárno through a website. The aim of this work is to propose a basic website, which leads to an increase visit in the region. To obtain evidence of a successful website for tourism I analyze the current situation and evaluate existing portals. Finally, I evaluate the benefits of this work.
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Map server for small municipalities
MACILLIS, Jakub
This thesis focuses on displaying of map basis on the websites of towns and cities and it compares several possibilities of how the map bases are published. The emphasis is placed on the costs of the final solution, so the thesis is directed to find an open source solution. The thesis includes the comparison of JavaScript libraries, comparing their pros and cons and describing the source code of the application created using the library chosen in the comparison. The second part of the thesis is focused on the map publishing applications and the hardware, which is going to be running the map server. It includes the comparison of the speed of map server and locally stored data of the small town. Practical part of the thesis includes the sample solution of the web application made for a small town website with faster technology chosen in the comparison.
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A creation of a web design methodology with an emphasis on UX
Hadamčík, Lukáš ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
This master thesis suggests a new design methodology used for creating web pages, with an emphasis on User Experience (UX). The thesis does not focus on specific web technol-ogies, but it rather concentrates on the process of preparation and design of websites. When applying such a process, the websites will not only meet clients business objectives, but it will also satisfy users requirements. The theoretical part of this thesis summarizes the information about User Experience De-sign, defining its processes, terms, tools, tasks and roles associated with it. The outline may serve the developer and the client as a guide when realizing a project or creating a demand for one. The main aim of the practical part is to introduce a new methodology for creating websites focusing mainly on the UX. The methodology is proposed by the author himself, based on his many years of experience in the field, and tested on a real project which is also present-ed in the practical part.
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Marketing analysis of the ZaNázory.cz project
Pohan, Lukáš ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The bachelor thesis analyses the ZaNázory.cz project, its various parts and its success as well as its target audience. The analysis of the project is based on experience from the making of this project. Other field of interest of this thesis is to evaluate the success of this project in present and its future forecasts and compares the estimated target audience with real target audience at present.
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The use of HTML5 in web development
Hanyš, Pavel ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
Currently, on the Internet we can see most of the time clasic website that offer multimedia content to users in the form of texts, pictures and videos or favorite e-shops to enable the purchase of various goods from the comfort of home. More and more we can see website sites, or applications that provide the user with a specific service. This thesis describes a new modern approaches for creating web sites and applications using the latest version of the markup language HTML, which is HTML5. The work is primarily intended for Web developers and encoders, which should provide an overview and basic information in the field of web applications. The acquired knowledge would be to simplify and streamline the work and especially to save time, which can undo web users in the form of new features. The result of their work can be faster, more comfortable user web application (website) that fully exploit potential of web browsers.
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