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How business cycle affects attendance of czech cinemas between 1993 -2013?
Levová, Kateřina ; Pikhart, Zdeněk (advisor) ; Zeman, Karel (referee)
The basic question of this thesis was the relationship between the business cycle and the cinema attendance in the Czech Republic. Other questions are the effect of technological advances, household income and the impact of substitutes and complements to attendance. Similar questions have already examined several papers in different countries, but the results are not identical. The benefit of this work is examining the Czech industry, which from an economic point of view is not analyzed too often. The first part describes the relevant theories: the theory of the business cycle theory, theory of the consumer and demand. Another part contains a description of the analyzed sector, its historical development and an overview of studies that have worked on this issue. Following are two models: the first examining a total annual cinema attendance (1993 - 2013) and the second model focused on the average attendance per projection). In both models was studied cinema attendance dependence on the cyclical component of the unemployment rate and other variables. In both cases, the results suggest that attendance is procyclical. The amount of real wages has a positive impact on attendance. The impact of technological advances on the contrary negative.
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Czech cinema visitors: key segments and their media consuption behavior
Svoboda, Martin ; Karlíček, Miroslav (advisor) ; Hanzlík, Jan (referee)
The goal of this thesis is to find and describe regular visitor of cinema. Thesis also describes situation on the cinema market and identifies two latest key milestones of development of the market. Thesis describes group of regular visitors of cinema and defines two segments within it. These two segments are described from the lifestyle point of view, their opinions and media consumption. Thesis compares own results with the research Kino 2004 and find the development within the group. Thesis mines data from the widest commercial research done continuously in Czech Republic. Part of the thesis describing the visitor may serve as a answer to investor on question who will him target by advertising in cinema. The part about media consumption may serve to film distributors as a hint where it is best to target requested target group.
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Analysis of attendance of Prague cinemas
Gábrišová, Nikol ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
Cinema was a major phenomenon, and a favorite pastime in the 20th century, is so well in the modern era 21st century? Still new movies are filming that can be seen in cinemas. Development of cinema attendance is but a very uncertain and volatile in recent years. Therefore, I decided to dedicate this work to closer analysis of attendance of Prague cinemas. Prague has the most of cinemas of all the Czech cities and potential viewer is indeed a wide selection, and it is therefore interesting to explore further attendance in Prague cinemas. The aim of this thesis is to identify and further analyze how attendance of Prague cinemas evolved in the past six years, to compare the attendance and sales between classic cinemas and multiplexes and on the basis of these findings, formulate estimates of attendance for the future and try to come up with advice that would cinemas helped attract more viewers. Using a questionnaire survey and qualitative research then see how often Prague inhabitants go to the cinema, and this research also help me to get more information about the characteristics of moviegoers.
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Movie distribution via internet
Halbich, Jaroslav ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
My thesis looks into the ways of movie distribution. Analyzes distribution in Czech conditions and compares the distribution with world's standard. Main accent is put on distribution via internet, but other possibilities are mentioned as well. Thesis mentions history of movie and internet. It focuses on copyright as well. Object of my thesis is to evaluate current situation and possible future progress of movie distribution, also comparison of offered online services between Czech Republic and the World.
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Analysis of motivational factors for visits to cultural events
Krčmářová, Vanda ; Černá, Jitka (advisor) ; Roll, Marek (referee)
The thesis investigates the motivation structure of cinemagoers and theatregoers. Its theoretical part examines the concepts of motivation and culture. Its marketing research part consists of a questionnaire inquiry, which forms the core of the analytical part of the thesis. The objective of the paper is to determine the key factors motivating people to pay a visit to a theatre or a cinema. The practical part of the thesis consists of the questionnaire development, distribution and processing, with an emphasis on the practical application of the acquired data by the relevant cultural entities.
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Research January 1947 ÚVVM: Coal-mining, alcoholism, business activities, public holidays, winter time, cinema. B 51, B 51
Ústav pro výzkum veřejného mínění
Research was initiated by the National cultural court, Association of crafts, Association of Catholics and Planning board. Questions deal with coal-mining problems, alcoholism and abstinence, also with business enterprises, cancellation of public holidays, introduction of winter time and popularity of foreign cinemas.
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