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The usage of marketing in the company Kostelecké uzeniny a.s.
ALDORF, Martin
The aim of the bachelor work was to find the current state of a marketing exploitation within the company store by means of various analytical methods. How the company store is interested in its customers, to what extent it tries to satisfy their needs and adjust the services. I tried to look at the issue also from the other side, from the view of customers {--} how they are satisfied with a company store and what they would change about it.
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Strategic management in time of economical crisis
LOMSKÝ, Tomáš
The obejctive of my diploma paper is to determinate negative impact of economic depression on particular company by using strategic management methods and procedures, then on the basis of all analysis set down risks and strategic alternatives which would lead to risks elimination or its impact mitigation. To meet this target I analysed the company by means of chosen strategic management methods. I used following methods in my thesis: STEP analysis, Porter's model, level of turbulence model, financial analysis, SWOT analysis, scenario metod etc.
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METHODS OF STRATEGIC MANAGEMENT
LOMSKÝ, Tomáš
The aim of my thesis is to analyse, with help of selected methods, the internal and external environment, define strong and week points, opportunities and dangers of the selected company. As well to execute, analyse, evaluate and propose the right strategy. To fulfill this goal, I had to analyse the company through the selected methods of the strategic management. I´ve used the following analyses in my thesis: STEP analysis. Porter model, Model of turbulency degree, Analysis of expandicity of the company and SWOT analysis
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The strategy of a business unit (selected aspects)
Kulíšková, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of the thesis is to analyze and suggest adjustments to the product and price strategy of debit cards for the ČSOB company. The first chapter is focused on a marketing strategy. There is defined the preliminary stage of this strategy, and then a product and price strategy. The second chapter deals with strategic analysis and outline external and internal analysis. The third chapter is aimed at a banking system. In the fourth chapter is analyzed debit card's external environment of the ČSOB company. The last chapter deals with product and price strategy of ČSOB debit cards. The ČSOB debit cards are devided into segments to facilitate analytical process, and then are compared with debit cards of the two biggest rivals. This process results in proposed adjustments to the product and price strategy of debit cards for the ČSOB company.
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Strategic Analysis of an Enterprise
Moša, Jan ; Dvořák, Jiří (advisor) ; Kupková, Dana (referee)
The aim of this thesis was to perform a strategic analysis of the enterprise ZTS Jindrichuv Hradec, s.r.o. In the theoretical part are given fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I was applied the external and internal analysis of the enterprise. I also put together a SWOT analysis, from which I have formulated a strategy that the company should in the future implement.
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Strategic Analysis of an Enterprise
Uhrinková, Jitka ; Dvořák, Jiří (advisor) ; Trčka, Michal (referee)
The topic of this diploma work is based on a specific assignment and needs of the company owner. The goal of the work is to conduct a strategic analysis of the company Rybářství Nové Hrady s. r. o. using external and internal analysis. Primary focus is concentrated on a comparative analysis, financial indicators of the company Rybářství Nové Hrady s. r. o. are compared with the indicators of a sister company Rybářství Kardašova Řečice s. r. o. The main emphasis is put on the information value of the ratio indicators and explanation of the reasons for reaching such values. Based on the acquired information, the economic situation of these companies is compared.
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