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Entrepreneur in the Public View
KOVAŘÍK, Michal
This bachelor thesis describes opinions on entrepreneurs and stereotypes of thinking about their characters. It also introduces public ideas about entrepreneurs and their relationship to morality. The theoretical part defines basic terms such as free market capitalism, entrepreneurship, enterprise, profit, works with similar research from Czech market agencies and uses the archive of Socioweb to discuss the results. This bachelor thesis is focused on opinions of inhabitants of Písek district situated in South Bohemia. The practical part subsequently presents the quantitative research using questionnaires. This part also contains an evaluation of the collected data and explains the results of the research. The bachelor thesis suggests how to possibly improve the public opinions on characters of entrepreneurs.
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Creating a Business Plan
HÁJKOVÁ, Pavlína
This bachelor thesis deals with creating a business plan and its structure. The aim of the thesis is to create a business plan for a dance studio in Strakonice and decide whether is possible to open it and start running a business. The starting point of the business plan is a general guideline elaborated in the theoretical part of this bachelor thesis.
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Programmes to Support Small and Medium Enterprises in the Region of South Bohemian
VOBORSKÁ, Eva
Small and medium enterprises play an indispensable and important role in the business environment of the Czech Republic. They create new jobs and generally represent a stabilizing element of the economic system. Support for SMEs is one of the basic priorities of the Czech government. The aim of this thesis is to analyse programmes to support small and medium enterprises in the selected region, assess the current state of the use of SME support programmes, and review the changes proposed in the programming period of 2014 - 2020. The theoretical part of the paper is focused on the definition and development of small and medium enterprises, their importance and characteristics of the related operational programmes. The practical part examines the support of entrepreneurship in the European Union and the Czech Republic. It also focuses on obtaining sources of SME funding and provides assessment of operational programmes and their modifications in the period of 2014-2020. The entrepreneurship support programmes are essential for the dynamics, efficiency and success of the SMEs. The aim of this part of the thesis is to conduct a controlled interview and a survey, and suggest possibilities of using entrepreneurship support programmes in the region.
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K růstu zisků firem přispívá i jejich opatrná personální politika
Kučera, Lukáš
V roce 2014 česká ekonomika dále ožívala a firmám se dařilo. Jak vyplývá z nominálních údajů za první tři čtvrtletí, tržby v průmyslu, maloobchodě a službách meziročně posilovaly, stavební produkce se vymanila z poklesů. Pocítili tento příznivý vývoj i zaměstnanci? Ano, ale jen velmi mírně, personální politika firem totiž byla opatrná. Evidenční počty zaměstnanců v nefinančních podnicích narostly jen o 1,0 % meziročně, jejich průměrná nominální mzda posílila o 2,2 %. Zisky firem tak mohly růst – hrubý provozní přebytek nefinančních podniků se v úhrnu za první tři kvartály roku 2014 meziročně zvýšil o 14,8 %, více než ve srovnatelných obdobích jednotlivých let konjunktury 2005–2008.
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Vietnamese cultural standards and their impact on the life of Vietnamese in the Czech Republic
Nguyenová, Zuzana ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The dissertation focuses on Vietnamese culture from the perspective of the Hofstede´s model of cultural dimensions and also describes its development and the factors that shaped it. Emphasis is laid on Vietnamese business etiquette, which includes previously discovered evidence of a Vietnamese way of thinking and acting. Attention is also paid to the characteristics of the Vietnamese minority in the Czech Republic, the static data related to this minority and evaluation of its integration. The goal of the research is to reveal the cultural differences between Vietnamese and Czech society and describe the influence of the Czech environment on original cultural values and habits of members of the Vietnamese minority in the Czech Republic.
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The implementation of the marketing strategy and the impact of redesign on the eshop el-ka.cz
Kofroň, Jakub ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis is dealing with issues of marketing strategy and building online shop. Theoretical knowledge are subsequently practically applied on underwear brand El.Ka Underwear, which becomes the central theme of the thesis. In thesis introduction main goals and research questions are set and afterwards evaluated and answered. Both based on realised steps by author. In final conclusion author summarizes all impacts on the brand and draw conclusions, which gained by processing this thesis. All results are substantiated by internal data and quantified in detail.
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Selected aspects of development of information society for business opportunities in the Czech Republic
Coufal, Libor ; Sigmund, Tomáš (advisor) ; Galba, Alexander (referee)
Today's environment of information society brings many changes. The main objective was to identify those changes which the development of the Internet affect business opportunities. A fundamental change is globalization and the related impact on marketing, strategic planning, record-keeping and human resource management. The thesis also focuses on the importance of education, experience and skills and their relationship to the business, which raises the question whether the current period has contributed to more successful business plans. Different levels of knowledge and experience, along with information literacy of individuals affect the use of modern information and communication technologies for formulating business plans. On real cases, the author applies theoretical knowledge and explains the context, because it shows that there is no demonstrable importance of Internet development to the success of business plans.
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Arts and Business: Creative Incubators
Mitošinková, Barbora ; SULŽENKO, Jiří (advisor) ; ŽÁKOVÁ, Eva (referee)
New ways of financing cultural and creative projects are an intensely debated issue across all stakeholders in culture: managers, artists, students, researchers, public administration at all levels, etc. This thesis therefore discusses the topic of collaboration between artists and entrepreneurs. It explores the possible forms of such cooperation (sponsorship, donorship, corporate philanthropy, linking platforms, artistic intervention), focusing in particular on creative incubators - a promising option for linking the cultural-creative industries and the private and business sector. The nature and potential of this relationship is then analysed on cases of emerging and already active creative incubators in the Czech Republic.
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Business Plan
Petrová, Helena ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The objective of thesis "Business plan" is to present a business plan of equestrian center near Brno and a cooperating equestrian club. The thesis should be sufficient as a document for getting an investor. The thesis is divided into two parts. The first part contains the theory concerning composition of a business plan and an overview of points it should address. In the second part the theory is applied by composing a short-form business plan. The plan estimates the progress of first eight years of the project including seeking building lot, rough estimate of building facilities, assets portfolio, description of business activities, calculation of operating expenses, explanation of competitive advantage, parts of financial plan, return ratios, basic marketing points, SWOT analysis and estimate of future progress. The conclusion includes a short assessment and a critical hindsight of drawbacks of this business plan.
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