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Spotřebitelské chování na trhu s mlékem a jeho rostlinnými alternativami
Zemanová, Eliška
The thesis is focused on the characterization of segment of final consumers of cow's milk and plant-based milk alternatives in the Czech Republic. The aim of the thesis is to analyze the consumer behaviour of people interested in the consumption of the mentioned products. The literature review was followed by a description of the market for milk and plant-based milk alternatives. The research was carried out in the form of a questionnaire survey, in which 383 respondents was originally participated, but 6 respondents were subsequently removed from the research due to incorrect completion of the questionnaire. The established hypotheses were evaluated by the Pearson Chi-Square Test. The research found out that more respondents consume cow's milk than plant-based milk alternatives, that consumers are willing to pay more for higher quality products, and in the area of plant-based milk alternatives, according to a minority of respondents, there is a demand for a larger assortment. In conclusion, recommendations for business entities operating in the market were proposed.
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Historie a technologie výroby zmrzlinových směsí
Halamková, Veronika
The theme of this thesis is History and technology of ice cream mix production. First part of thesis is aimed on history of ice cream mix and it’s enlargement. In the next part there are characterized each raw material which are needed for production. Thesis describes every technology step during production of ice cream mix - mixing the mixture, pasteurization, homogenization, freezing, maturation, drying and packaging. Following chapter contains description of microbiological quality of ice creams and summarization of currently valid legislation. Finally, thesis specifies process of sensory analysis and there is also small questionnaire research of availability and popularity ice creams flavors in Czech Republic.
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Porovnanie historického a súčasného sortimentu rodu Tagetes sp.
Ščipák, Matúš
The bachelor thesis on the topic „Comparison of the historical and current assortment of the genus Tagetes (L.)“ deals in the first part mainly with the geographical distribution, morphological description, use and systematic classification of the genus Tagetes (L.) and the breeding of the genus Tagetes (L.). The second part of the bachelor thesis is focused on mapping, research and comparison of the current and historical assortment of the genus Tagetes (L.) according to specified time periods. The results of the survey are summarized in annotated tables, in which the monitored and ascertained data are recorded. These results are graphically displayed in graphs that are annotated in the text. The obtained results may be a suitable means of orientation in the historical and current market offer, as well as for the selection of the suitable species and cultivars for gardeners but also for the wide public.
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Relationship between personality and social network characteristics
VALENTOVÁ, Klára
This thesis investigated whether an individual's personality (assessed on four personality dimensions: Friendliness, Activity/Excitability, Confidence, Openness) can be related to its social network position in Barbary macaques (Macaca sylvanus). The effect of sex and rank was also evaluated. The network position of individuals was described by individual network characteristics values generated via social network analysis. Additionally, the phenotypic based assortment within the studied group was examined. The results showed that personality is related with the position of the individual in its social group and assortment based on several personality dimensions was found in studied networks.
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Factors of choice of goods within the purchase of an enterprise
MRZENOVÁ, Monika
The bachelor thesis analyzes the factors of selection of the assortment when purchasing for a business enterprise. The theoretical part is devoted to the definition of purchase, purchase as a basic business function, purchasing planning, inventory management strategy, procurement organization, co-operation with other departments within the enterprise and supplier-customer relations. The practical part is focused on the primary collection of data about the factors of selection of the assortment from the purchasing staff and thereafter these data are analyzed. Based on the results, recommendations are made for a more efficient selection of the assortment and its optimization in a business enterprise.
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Product line analysis of SkyTech Corporation s.r.o. company
Dvořáková, Šárka ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
This thesis focuses on small company SkyTech Corporation s.r.o, which distributes products from the field of cosmetic, decorative cosmetic, cosmetic accessories and make-up brushes. The first part is theoretical and serves as basis for elaboration of the practical part. Theoretical part focus on marketing mix, competition, assortment and analysis connected with them. In practical part SkyTech Corporaton s.r.o. is introduced. Than follows the evaluation of individual brands and their roles in assortment, distribution channels and short analysis of competition. In conclusion of practical part are suggested specific recommendations, which are based on analysis from previous chapters.
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Studies Purchasing Function in a Company
Žižka, Marek ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The bachelor thesis deals with the business function of the company. Specifically, it focuses on the purchasing function of the company, inventory management, and customer segmentation. The thesis contains an analysis of the current state of the company, on which are based proposals for changes to improve company’s business function and customer satisfaction.
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Proposal for Business Management Strategy in the Company
Šalomounová, Andrea ; Krejčí, Josef (referee) ; Jurová, Marie (advisor)
This diploma thesis deals with the proposal of a business management strategy in the company. The thesis consists of a description of HORPO´s business, an analysis of the current state of the retail unit, evaluation of the theoretical bases related to retail activities, and in the last part proposals of concrete solutions including the conditions of implementation and benefits of these proposals.
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The Study Trading Strategy of the Organization
Hercigová, Nikola ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This thesis analyzes the current situation of the company ST Profi podlahy. Due to the nature of the business is presented product range the company, business processes and shopping atmosphere. Containing are proposals to expand the supply of goods and services to customers, corporate promotion, a new website and internal corporate signs of potrfolio. Enterprise decreases mainly due to increasing trading floors via the internet for lower prices. Monitoring price of internet retailers and renaming goods is a way how a company can defend itself and remain competitive.
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