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Design of database and company website
Slobodník, Milan ; Beneš, Nikola (referee) ; Kříž, Jiří (advisor)
The bachleor's thesis describes the database design and the process of company website design. This work is concerned with the basic theoretical resource and it also analyses current problem in the company trying to solve it in a suitable way. The decision procedure is divided into 2 parts: Company website and Database. The content of the first part is the detailed description of each steps, which web design is coming through: The counsel, Primary draft, Programming, Graphic concept and Location of web presentation on the internet. In the second part database model, the tables and coupling between them are created.
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Analysis of usability e-commerce shirt Joka
Klášterková, Jana ; Lukeš, Martin (advisor) ; Mareš, Jan (referee)
The aim of the thesis is to analyse the influence of websites usability on the conversion rate and assessment of the effects of the changes in the usability of the specific e-commerce. Well-designed website is a very hot topic as more and more even smaller companies are using the Internet environment to trade their goods or to present their company. This thesis explains the concept of usability of a website and analyses the usability of a specific website. The thesis also explains the influence of usability on visitors behaviour. It gives readers an insight into some methods and analysis of websites that can be both of quantitative and qualitative nature. The main practical focus of the thesis is traffic and usability analysis of particular small company website. Usability analysis is performed by the amateur usability testing, and there are changes implemented to the web. Traffic analysis data are obtained from the analysis tools of websites, such as Google Analytics, Piwik and Mouseflow. Information about the conversion rate and the effect of changes in usability is also obtained from these data.
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Monitoring website progress after the implementation of a language mutation
Fila, Ondřej ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The first part of this thesis, Monitoring website progress after the implementation of a language mutation, focuses on the theoretical foundations of web analytics (history of web analytics, data collection methods, basic metrics) and Internet marketing (importance of Internet marketing and its distribution, Pay Per Click advertising). An analytical tool Google Analytics is also presented in this part. The analytical and application part contains a presentation of Segway-Point company and its website. On this website the progress (sessions, bounce rate, users flow, conversions, etc.) before and after the implementation of a language mutation was monitored and the ads settings using Google AdWords was set up accordingly. The result is the evaluation of hypotheses and a list of advices and recommendations for Segway-Point company.
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Responsive design and its application during the process of web design
Prokop, Martin ; Sigmund, Tomáš (advisor) ; Koliš, Karel (referee)
The goal of this diploma thesis is to conduct analysis of process of web design and to compare two cases, where responsive design was used and where responsive design was not used. In theoretical part, there are explained basic terms and procedures connected with responsive and non-responsive design. In analytical part, the procedures of responsive design are applied to one particular example. Afterwards, two approaches of creating websites and the outputs of it are compared. In the end of the thesis the author compares basic and responsive web approach from different points of view.
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Analysis of the communication with the Powel ltd. company customers via website
Ürge, Adam ; Halík, Jaroslav (advisor) ; Malcová, Zuzana (referee)
The main goal of the thesis is to analyse deficiencies of the Powel ltd. company website via use of web and software tools. The thesis contents company characteristic, importance of the application of the marketing tools into website and the advantage that brings this application to the company. In the thesis is detailed description, evaluation of the content, form and webstructure included. In the practical part of thesis is evaluated the webdesign, correct webpages appearance, webpages loading time and accessibility regarding Web Content Accessibility Guidelines standard as well as pragmatism of viewing the webpages by website visitors. To evaluate the functionality of webpages are web applications and programs for marketers and webmasters used.
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Cultural Differences in Webdesign
Rytina, Jan ; Kincl, Tomáš (advisor) ; Charvát, Michal (referee)
This paper deals with theory of cultural differences, specifically cultural differences in web design. This paper aims at websites of investment promotional agencies (IPAs) and its target is to find out whether IPA's websites reflect national culture of representing country, so there is a kind of cultural divergence, or if cultural convergence prevails. The research is based on assumptions and theories of Dutch scientist Geert Hofstede and content analysis is used as a research method. The results imply cultural convergence among websites of IPAs and at the same time influence of Western countries is noticeable. Cultural differences, websites, design, investment promotional agencies, Geert Hofstede.
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Business Plan
Duda, Lukáš ; Král, Pavel (advisor) ; Tripes, Stanislav (referee)
The subject of this thesis is to develop a business plan for a newly rising company that will provide basic and at the same time essential needs for everyone, whether a new or existing entrepreneur or company (keeping of accounting, tax return processing and its optimization, graphic design and website creation). The thesis is divided into theoretical and practical part, whereas in the theoretical part I am mainly dealing with functions, principles and structure. Based on the structure and methodology outlined in the theoretical part I made a practical part, whose output is a business plan with a proposal delivery, whether the project in question is worth being carried out. A key part of developing the thesis was a thorough consultation with experts based on work experience. Their selection is described in the methodology and the questions asked are included in the annex.
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