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Strategic business development of a company
Žďárská, Kristýna ; Pirožek, Petr (advisor) ; Tripes, Stanislav (referee)
The subject of this thesis is to determine a business strategy, that will allow the company Farmet a.s. to increase its sales and to strengthen the position on the markets. The theoretical part describes methods and procedures that are further being referred to in the main part. The main part consists of the internal and the external environment analysis, as well as the SWOT analysis. Based on the actual accounting data and with regards to the current company position, there are several proposed strategies of possible business development. These strategic options are evaluated in terms of their individual profitability and risk. The final part of this thesis determines the optimum strategy and describes its implementation in more detail.
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Internalization of company processes -- Outsourcing and Offshoring
Tyll, Ladislav ; Dvořáček, Jiří (advisor) ; Hnilica, Jiří (referee) ; Sedláček, Stanislav (referee)
Outsourcing and Offshoring represent modern management tools used to increase the competitive advantage of the enterprise by a better focus on its core business, lower costs, higher flexibility or better quality of its processes. These benefits are basically achieved either by transferring some of company's non-core processes on an external provider or on a Daughter Company based abroad. The basic objective of this work is to provide management or scholars with a comprehensive view on above mentioned tools from the phase of adopting decisions about their application up to their final evaluation. To be highly objective and complete there are presented also the tax optimization models within Offshoring by using so called "Tax heavens". For better understanding what procedures and tools are available to managers to comply with current legislation when using these methods, there is added the transfer price issue as one of the possible tools for a tax optimization. Within the practical part of the thesis I tried to create a country evaluation model for international outsourcing based on multi-criteria analysis of localization factors. Doing so the biggest emphasis was laid on minimization of risk of failure from the side of process provider. The model was also enriched by commonly not often used ethic factors. The result of carried out analysis of chosen countries shows that even significantly lower labor costs can not weight on other localization factors in case they are of considerably worse levels. The last part of my work demonstrates the application of both examined methods in the Czech textile industry with a view to bring evidence that they are capable to lead to an improvement of its competitive position on foreign markets. Due to my vocational interests there was chosen Russian market as a sample. Objectives of this doctoral thesis have been achieved by extensive research of various information sources, incl. statistical data and available surveys carried out by reputable institutions and accompanied by personal expert experience from real practice.
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Analysis of the internal environment of a selected company
PAVELEK, Milan
The aim of this work is to assess the current state of the company using selected methods of analysis of the internal environment. During the reporting enterprise has been carried out financial analysis, portfolio analysis, I focused on marketing and human resources. In the end I used a SWOT analysis. Based on the findings will suggest an appropriate strategy for the monitoring company.
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Strategic Business Activities of a chosen Firm
Policarová, Martina ; Pirožek, Petr (advisor) ; Tyráček, Petr (referee)
The proposition of company KERAMIS koupelny s.r.o. strategic business activities are the graduation thesis topic. I worked individual strategic analyses (PEST analysis, 5 powers Porter's model, value deskriptor analysis, financial analysis and SWOT analysis) and I designated concrete stability strategy on the basis of analyses results in relation to marketing, R&D, human resources, finance and products. According to my investigations the firm should continue in its business branch and shouldn't broaden its business in whole building industries. The firm hat to decrease its indebtedness, search all the time new product suppliers, who offer better trading conditions and new products, endeavour to canvass exclusive dealership in the region and financially motivate staffs depending on their staff productivity. Further I advise 3D graphics computer software and delivery van buying and investment in websites optimalization (SEO). The future firm progression depends on financial resources sufficiency and subsequent occasions realization.
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Competitiveness of an enterprise on the example of Alstom Power
Nešpor, Radek ; Kubešová, Vlasta (advisor) ; Sedláčková, Leona (referee) ; Nováček, Jan (referee)
Cílem bakalářské práce je vybrané teoretické poznatky konkurenceschopnosti podniku a metody jejího dosahování aplikovat na existující podnik Alstom Power s.r.o. a tím zlepšit jeho postavení s ohledem na konkurenční prostředí v němž se nachází. Metody analýzy konkurenceschopnosti a s tím související analýzy konkurenčního prostředí zde použité jsou zejména strukturální analýza odvětví a výběr konkurenční strategie, definice konkurenčních výhod a volba vhodných strategických rozhodnutí. Práce obsahuje jasně formulovanou konkurenční strategii a její výhody i nevýhody. Rovněž práce obsahuje kroky jimiž je možno nevýhody zvolené konkurenční strategie eliminovat, či alespoň minimalizovat.
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