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Design of game console
Ondra, Martin ; Zvonek, Miroslav (referee) ; Křenek, Ladislav (advisor)
Bachelor thesis concerns with design of home video game console. The work tries to find a solution to a problem, how to connect technology, ergonomics and aesthetics into design of new product. Analysis of complete dilemma leads to a new design of home video game console, which should become a valuable product for home, virtual entertainment.
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Virtual image of Czech gaming community on social networks
Ryneš, Jakub ; Jelínek, Ivan (advisor) ; Samec, Marek (referee)
Bachelor thesis deals with analysis of gaming community in Czech Republic using social network Facebook. Thesis has 3 main goals. Find out how differ preferences of Czech video game players in comparison to the rest of the world. Secondly, chart popularity of several gaming platforms in Czech Republic. Third goal is to find out how Czech gamers perceive large competing game publishers. Thesis is divided into two main parts, theoretical and practical. There are definitions of terms related to video games and social networks in theoretical part, altogether with selection of appropriate candidates for analysis. Practical part is divided into three chapters accordingly to three main goals. To fulfill first goal there are analyzed the most favorite games, genres and websites about gaming. In next chapter is analyzed popularity of gaming platforms and the final chapter of the practical part includes popularity analysis of two large game publishers. There is analyzed so-called word-of-mouth of games fans which was collected from social network Facebook. Results are compared with each other and also with results from background research. Based on collected data, it is possible to prepare better marketing strategies for Czech market. It also can be used by game publishers because they can rethink their attitude towards their fans.
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Impact of online user reviews on demand for PC and video games
Veselá, Anna ; Mičúch, Marek (advisor) ; Hurník, Jaromír (referee)
The thesis examines impact of online user reviews, expressed in 5-star rating system, on demand for PC and video games. Used weekly data are collected from www.amazon.co.uk for period 2000 - 2012. The thesis contributes to discussion which takes place between supporters of superstar theory and supporters of long tail theory. Panel structure of the dataset referred to application of fixed effects model for estimation of basic and extended model. Both estimates proved negative influence of assigned number of stars on sales rank. Basic model estimated influence of one unit change of stars on rank by 9 positions, extended model estimated this change to be 10 positions. Quantile estimate also proved negative influence of stars on sales rank. The influence is strongest for the lowest quantile of dependent variable (tau = 0,05) representing 5 % best-selling titles, where one unit change of stars causes change of 35 positions in opposite direction. With increasing quantiles this influence decreases to zero. It proves that within the market for PC and video games online user reviews contribute to superstar effect.
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