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Internal environment of selected company and its evaluation
TŮMOVÁ, Lenka
In my graduation theses (it is a final project of engineering study at South Bohemia University, in field of commercial business) I focused on internal environment of the company called Centropen a.s. which is situated in Dačice. For evaluation of internal atmosphere I used a few different methods. One of them was the analysis of the results in particular functional fields, I mentioned Bostonian matrix shortly and SWOT analysis. As for an evaluation of functional fields I chose research and development, production, purchase, sale, marketing, human resources and financing. A separate chapter was given to marketing in which was made a questionnaire research, analyzing individual activity, which the company makes for own presentation in public. I focused on a concrete advertising campaign as well {--} The School Campaign. This campaign is every year the most extensive action which the Centropen company prepares together with fullservis advertising agency. Concerning evaluation of functional fields, as the weakest point showed up the field of human resources. The company doesn{\crq}t deal with searching and education new generation in this area at all even further education of current employees, nevertheless the significant part of workers higher and middle management are really close to retiring age. Marketing is able to keep up only thanks to an important help of the agency. Marketing on its own is able to cover just the area of propagation, not complete marketing. As for the SWOT analysis, where are mingled the diagnosis of the internal and external environment, I summarized competitive environment. It is more then clear, that competitive pressures increase and Centropen company, who{\crq}s still using success from previous years, a little bit fell asleep in fight with competition. The significant positive is a strong financial background without credit indebtedness, which helps to support power of the company.
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Strategic Analysis of Jihlava Hospital
Kolman, Vojtěch ; Střítecký, Rudolf (advisor) ; Kandilaki, Daniela (referee)
The aim of this thesis is to formulate a strategic analysis of the Hospital Jihlava. The founder of the hospital is region Vysočina. This hospital provides comprehensive health services. The operating space is defined by region. The current competitors of this hospital are hospitals Trebic, Havlickuv Brod, Nove Mesto in Moravia, Pelhřimov and Hospital St. Zdislavy, Inc. The strengths of the hospital include its location, status of "regional" hospitals, complexity of services offered, rich history and uniqueness of certain resources. Among the weaknesses of the hospital include poor economic situation, bad strategy, ineffective management, administrative burden, lack of promotion, lack of motivation and poor awareness of employees. Based on the analysis will be proposed the recommendation at the end of this work.
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Strategic management in time of economical crisis
LOMSKÝ, Tomáš
The obejctive of my diploma paper is to determinate negative impact of economic depression on particular company by using strategic management methods and procedures, then on the basis of all analysis set down risks and strategic alternatives which would lead to risks elimination or its impact mitigation. To meet this target I analysed the company by means of chosen strategic management methods. I used following methods in my thesis: STEP analysis, Porter's model, level of turbulence model, financial analysis, SWOT analysis, scenario metod etc.
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Marketing plan for Bertiny lázně
SOBOTKOVÁ, Michaela
This thesis was elaborated on the topic: Marketing plan for a spa. The main objective of my bachelor thesis was to create a marketing plan for spa. I elaborated it for a company Bertiny lázně Třeboň s. r. o. Bertiny lázně provides recondition and relax stays, suitable for erg asthenia and reduced capability dispositions, improvement of physical condition, convalescence, or overweight reduction and many other services. The next objective is the creation of macro and micro environment. For the inner environment was used following methods - SW analysis, Porter's five forces and marketing research. For the outer environment analysis was used these methods - STEP analysis and OT analysis.
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Strategic Analysis of a Nongovernmental Health-Care Facility
Kandilaki, Daniela ; Lešetický, Ondřej (advisor) ; Střítecký, Rudolf (referee)
The aim of this thesis is to formulate strategic analysis of Mediconet, private health care provider. The place of business is in the capital city of Prague and the second largest town, Brno. According to determinate sector -- healthcare, the company operates in a dynamic environment. This sector is furthermore under a strong pressure of competition. Among the strengths we can find a long tradition, good name of the company and large offer of provided services. On the other hand weakness of the company is based on shortage of medical staff and underestimated management activities. According to these facts the recommendation list will be created at the end of this work.
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