|
|
Analysis of Consumer Behaviour in the Segment of Private Labels
KŘÍŽOVÁ, Edita
This thesis deals with the topic "Analysis of consumer behavior in the segment of private labels". Its main aim was to make an analysis of the Czech market with goods called "private label". Introductory part of the thesis contains a survey of theoretical knowledge from the sphere of marks, private labels, market research and consumer{\crq}s behavior. The second part deals with detailed description and analysis of the private labels{\crq} offer, an on-line research of consumers detecting consumer´s behaviour. In the final part of this thesis there are proposed certain steps pointing at the optimal and best solution for winning and afterwards keeping their consumer.
|
|
|
Research into learners' knowledge of natural science in primary school.
POLÁKOVÁ, Michaela
This diploma thesis examines children's knowledge of natural science through the five years of primary school. Achievement test is used as the main data collection tool. It also mentions pupils with specific learning disorders or other developmental disorders. The results may assist teachers or others involved in this branch as a landmark on the map of children's knowledge.
|
|
|
Economy of the chosen faculty of the public university
HRUŠKOVÁ, Jana
The principal aim is to analyse the economy of the Faculty of Biological Sciences, the part of the University of South Bohemia, in the year 2006 and make a prediction and proposal of financial management steps for the year 2007 in connection with the transformation to the faculty of Natural Sciences. With regard to the time displacement of the graduation theses livery and to the existence of the live data for the year 2007 the aim is extended to comparison this prediction with the real results.
|
|
| |
|
| |
|
|
Diagnosis of Chosen Didactic Concepts in Semantic Space of Students of Teaching and Primary School Teachers
KUBÍČKOVÁ, Eva
This diploma work raises the issues and subsequently the diagnostics of preconcepts for didactic concepts of students of teaching and primary school teachers. The aim of this work was to find out to what extent the perception of some chosen didactic concepts are related comparing students of pedagogical faculty and primary school teachers. The theoretical part aims to the technical definition of the semantic differential research method and definition of the concepts involved in the research. In the practical part the data relating to chosen didactic concepts were found and processed by method of semantic differential.
|
|
|
Railway service after the entrance to the EU.
JANOUŠKOVÁ, Alena
The aim of this thesis is to analyze the management, the marketing of products and conducting of the marketing questionnaire, by the help of it I want to evaluate the situation of this company. The partial aim is to find out a history, present progression, the behaviour of customers and workers and the service of railway traffic. At the end I want to propose my innovation.
|
|
|
Floristic research of part of catchment area of Oslava river between villages Velke Mezirici and Vanec
BORŮVKOVÁ, Zuzana
The study deals with a description of vegetation of part of catchment area of Oslava river between villages Velke Mezirici and Vanec. The search had been realised during the vegetation seasons of the years 2006 and 2007. There are characterised geological-petrographical, soil, climatic, hydrographic ratios and basic phytogeographical characteristics of this area in the form of a search. Selected genera of the observed plants was characterised and their incidence is figured in the schematic maps of the area. There were found out 327 kinds of plants there. In the annex there are attached schematic maps with places of occurence of the plant genera and photographic documentation.
|
|
|
Development of Small Businesses in the Pilsen Region
URBANOVÁ, Miluše
My thesis is aimed to assess the development of small and medium size businesses in the Pilsen Region. This aim was being achieved with my research of the small and medium size business activity in the Pilsen Region. The conclusion encompasses the aims and the results of the thesis. In this chapter a final interpretation of the small and medium size businesses development conditions is given and there are various concepts and references as well.
|
|
|
Creation of a Scientific Publication
Fürstová, Iveta
This contribution aims to unveil the backstage of preparation, writing and creation of a scientific publication using the example of the book titled Grey Literature Repositories, to be published towards the end of 2010. This paper will describe individual phases of coming into existence of a scientific publication, the work of the authors and the editor, but will also emphasize the importance of selecting a reliable publishing house, translator, book designer, etc. The aim of the presentation is to share the experience of producing a scientific publication.
Fulltext: idr-70_1 -  PDF
Slides: idr-70_2 - PDF; idr-70_3 - PDF
Video: idr-70_4 -  MP4
|
guest ::
