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Modern marketing methods used in C2C e-Commerce systems
PŮR, Radoslav
The objective of my diploma thesis was to find out the right mixture and usage of realized and planned marketing methods and their expected impact on company business. The diploma thesis resulted in a compact summary of the company marketing effort as well as offered suggestions how to improve imperfections in given areas. For the particular analysis of the market competition I have created an overview of procedures and a selection of techniques usable for information aggregation necessary for current situation analyses of the project marketing. Diploma theses results in a compact summary of corporate situation from the marketing point of view in the chosen Salon Umeni project.
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The Fiscal Impact of changes in European Trading System with emission allowances in Czech Republic
Novotný, Jakub ; Bolcha, Peter (advisor) ; Katreniaková, Dagmara (referee)
In this paper the fiscal impact of changes in European trading system with emission in Czech Republic is estimated. The first part is focused on theoretical background. The changes are described from the perspective of different sectors and also from the general point of view. The biggest change is the allocation of emission allowances via auctions, that's why the first part of this paper is completed by the analysis of auctions that have already been on the market with emission allowances. Empirical key part of the paper is focused on the estimation of the future price of emission allowances. For the estimation of parameters of key price determinants I use the method of ordinary least squares. The parameters are refined by the ARCH model. With the estimated future price is the fiscal impact in Czech Republic estimated and interpreted in the last part of this paper.
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Pay-per-bid Auctions
Bocák, Petr ; Svoboda, Miroslav (advisor) ; Bolcha, Peter (referee)
This paper analyzes pay-per-bid auctions which have appeared recently on the Internet. In this paper I test the suitability of Platt, Price and Tappen's model using data about ended auctions on the website Bonus.cz. The model forecasts the distribution of ending prices depending on the item's value, bid fee and price increment. Observed ending prices distribution of more than 70% of commonly auctioned items on Bonus.cz fit the model. Furthermore, I discuss the relation between the time of day and the number of ended auctions and the influence the price increment has on the collected revenue. Contrary to model predictions, I observed that auctions with the price increment of 0,1 CZK generated significantly higher revenue than auctions with price increment of 1CZK.
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Internet Auction and it's Legal Aspects
Ehrenbergerová, Lucia ; Boháček, Martin (advisor) ; Sedláček, Václav (referee)
The aim of this thesis is to give a comprehensive overview about the internet auctions from several different perspectives, but mainly form the law-related perspective. The relation of the internet auctions to other branches of law is examined -- especially to the consumer protection or the questions of counterfeit goods. Part of this thesis is devoted to pay-per-bid auctions and their place in legal regulations in Czech Republic. The German regulations are also introduced a compared to the Czech ones. In the end there is an introduction to some interests from the auction world.
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B2B electronic auctions
Kouklík, Václav ; Šalamon, Tomáš (advisor) ; Novák, Tomáš (referee)
This bachelor thesis focuses on the usage of electronic auctions in the B2B business e-commerce. Electronic auctions are a simple modern tool that companies use to achieve savings. The introductory part of the work deals with the history and theory of auctions, not only in terms of electronic auctions, as well as from the perspective of traditional auctions, because they were together with the development of the Internet starting point for the emergence of electronic auctions. Furthermore, it defines the B2B auction markets to other B2B business models. The main part of work is focused on B2B e-auctions and the integration of this tool into business processes. It demonstrates important aspects, which must be taken into account during the decision about the purchase of auction software. And it also shows how to use this software. The final part contains an analysis of the situation on the market of providers of auction systems in the Czech Republic. It offers a comparison of these providers on the basis of established criteria and contains market research data.
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EU ETS post 2012
Řezníčková, Dobroslava ; Slavíková, Lenka (advisor) ; Jílková, Jiřina (referee)
The thesis tells about an European Union Emission Trading Scheme revision. EU ETS is an economic instrument for CO2 emission reduction. The thesis focuses on analysis of revision from the view of scheme deregulation, rule stability, impacts on instalations and states' economics. Deregulation is important for more effectiveness in the market. Other part of the thesis focuses on the possibility of auction revenue use in state economics. Auction is the most important part of the EU ETS revision. Methodologies of the Public Choice are used for analysis -- bureaucracy growth effect, lobbying, market regulation, etc.
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Tax aspects of the emission allowances trading
Knupp, Aleš ; Pavel, Jan (advisor) ; Pavel, Jan (referee)
This study deals with questions regarding Carbon Dioxide allowances market. By giving an explanation of the most important terms and core coherences of the EU ETS system, it endeavours to provide thematic organized preview of the allowances as a whole. The work stands on several pillars which are essential for existence of the allowances market. I mainly talk about national legislation giving basic law framework, then National allocation plan and, on the international level, I refer to the Kyoto protocol and global connection of previously separated market systems on a worldwide scale. The work's goal is to expand on the theme of emission trading and draw out possible impacts on the individual emitents and the whole economy. The first chapter deals with allowances as a matter of czech legislation and financial accounting. In the following text I discuss a trading emission scheme and give readers a vivid example for practical illustration. The Last part is devoted to the future of trading and, in particular, to the implementation of the auction system which allows the producers to buy the allowances themselves.
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Behavior of participants specific Vickrey's 2ns price auction - natural experiment
Havel, Tomáš ; Bartoň, Petr (advisor) ; Hlavík, Petr (referee)
Paper deals with allocation of resources in a group of players of an on-line game World of Warcraft. Work includes description and analysis of the most common resource allocation systems in this specific world. The special attention is paid to possible contributions of auctions into the game, especially Vickrey's 2nd price auction. There is an adjusted model of Vickrey's auction, which replaced system of resources allocation based on administrative price. Trend in prices of items and behavior of auction participants is also studied.
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C2C Auction Systems in E-Commerce
Šebesta, Michal ; Jandoš, Jaroslav (advisor) ; Hejtmánek, Jakub (referee)
Bakalářská práce se zaměřuje na problematiku aukčních systémů C2C v elektronickém obchodování. V první části obsahuje teoretický základ aukčních systémů a poskytuje rozdělení typů aukcí dle různých hledisek. Dále se věnuje diagramům algoritmů aukcí. V druhé části identifikuje rizika, a odvozuje z nich problémy elektronických C2C aukcí, které dále řeší. Formuluje základní fáze C2C aukcí včetně v nich obsažených procesů, prezentuje diagram procesů a fází, a určuje kritéria hodnocení aukčních serverů, dle kterých pak uvádí hodnocení reprezentativního výběru aukčních serverů. Práce dále obsahuje průzkum zkušeností uživatelů internetu s aukcemi a závěrem popisuje jednotlivé kategorie služeb souvisejících s aukčními systémy C2C v elektronickém obchodování.
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Reverse auction systems
Špaňhel, Dan ; Jandoš, Jaroslav (advisor) ; Čech, Milan (referee)
Diplomová práce se zaměřuje na oblast reverzních aukčních systémů. Reverzní aukce přinášejí reálné a významné úspory v oblasti cen nakupovaného zboží a služeb, snižují transakční náklady, potlačují možnou korupci. Teoretická část diplomové práce se zaměřuje na definici samotné aukce, popisuje elektronické reverzní aukce a také multikriteriální reverzní aukce. Zabývá se vlivem české legislativy na oblast reverzních aukcí. Popisuje průběh a účastníky reverzní aukce, výhody a nevýhody reverzních aukčních systémů a způsoby plateb za jejich využívání. Zaměřuje se i na bezpečnostní rizika při provozování reverzních aukčních systémů. Na závěr přináší přehled dostupných reverzních aukčních systémů na českém trhu a částečně také v zahraničí. Praktickou část tvoří podnikatelský záměr, který popisuje vznik nového reverzního aukčního systému Profitus.
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