Home > Search Results: keywords:"on-line marketing"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 64 records found  beginprevious63 - 64  jump to record: Search took 0.00 seconds. 
Analýza a možnosti zvýšení konverzního poměru elektronického obchodu prohifi.cz
 Riegerová, Kamila ; Stříteský, Václav (advisor) ; Pavlíček, Antonín (referee)
Tato bakalářská práce je zaměřená na ukazatel úspěšnosti internetových obchodů a jeho vyhodnocování, konverzní poměr. Teoretická část přibližuje konverze jako takové, konverzní poměr, kroky obecně vedoucí k jeho zvýšení a také jeden z mnoha nástrojů, kterým lze konverzní poměr měřit. V aplikační části je analyzován konkrétní elektronický obchod prohifi.cz.
Detailed record
On-line marketing forecast
 Dvorská, Monika ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This document deals with new on-line marketing developments and their forecast. It is divided into three parts, whereas the first one describes particular types of traditional advertisement media and assess their pro-and-con. It focuses also on methods that we are meet with in the on-line world technologies. The second part analyses new on-line marketing developments, outlines the ways and means that are provided by the newest technologies, shows the potential of social web sites and the possible ways to use the contests. It also deals with web TV and its benefits from the marketing point of view. The third part is to outline the development of the on-line marketing, namely related to the traditional media and under itself. The prognosis is made by own experiences, opinions of skilled managers and conferences that are concerned with this topic. At the end of the document there are the possible barriers for development of the online marketing including the legislative ones.
Detailed record

National Repository of Grey Literature : 64 records found   beginprevious63 - 64  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English