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Event marketing
Pham, Quynh Trang ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a selected shopping mall. The goal is to enhance its relationship with a particular target group (younger layers) and to both improve the image of the company and attract more visitors from the target group. Furthermore, this thesis is focused on Event Marketing as a modern communication tool and its significance in dynamic competitions that the firms are experiencing nowadays. The whole thesis is divided into two parts. The first part theoretically characterizes Event Marketing. It describes its integration to the communication mix and its planning and designing process. The second part deals with practical solutions of the particular issue with a help of Event Marketing. It includes the analysis of the issue, my own event plan and recommended methods of evaluation of the success of the proposed action.
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The proposal of cultural tourism development project in selected upper Vltava region
ŘEHOŘOVÁ, Lenka
The proposal of cultural tourism development in the selected area of the upper Vltava identifies market opportunities of cultural tourism in the region, determines the optimal technical and the property providing for the project and defines the financial options. The aim of the project is the development of cultural tourism, the highlighting of the area and in the future, an attracting new participants in cultural tourism by untraditional way and the promotion of artistic creation.
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The identification and the significance of impulses on trading volume
Eichinger, Štěpán ; Musílek, Petr (advisor) ; Tuček, Miroslav (referee)
The diploma thesis deals with an influence of various impulses on increased trading activities of investors reflected in a number of stock titles contained in Dow Jones Industrial Average traded at the New York Stock Exchange and NASDAQ (Cisco, Intel and Microsoft) in 2010. The impulses had fundamentals characters, from macroeconomic data to company events. They were given out verbally in the various declarations of authorities or in a written form, but the contents and influence of which was spread immediately after publication by internet. The identification of impulses comprises determination of an important factor or specific news which might influence a number of stocks traded and its range in some trading day. The significance of an event will be expressed by a deviation upwards only from an average amount of stocks traded in each month and set at percentage.
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The analysis of the existing evacuative plans from the emergency zone of the Nuclear power station Temelin.
ŠANDA, Petr
RÉSUMÉ This work concentrates on analysis of the outer emergency plan of the power station Temelin. It also focuses on documentation of radioactive matters which appear in extraordinary situations at the mentioned power station. There is an explanation of the outer emergency plan in the first part of this work. In the second chapter there is more detailed structure of this plan and also the plan of decontamination is mentioned here. There is a brief description of all single parts of that plan in the third chapter. The whole fourth part is about decontamination. There are some principles determined here. The principles are mentioned in order to explain how to proceed in carrying out the techniques of decontamination. The fifth part of this work describes what a radiation event is and what its grades are. There is a summary of pieces of knowledge of this work at the end. And there is also recommendation for the further progress in this section at the end of this work.
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