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Entrepreneurial Intention of Business Development
Pyskatý, Pavel ; MBA, Leoš Vídenský, (referee) ; Žižlavský, Ondřej (advisor)
This Master’s thesis Entrepreneurial Intention of Business Development deals with analysis of the present situation of the company OTIS Escalators s.r.o.. The first part the company is presented. This includes also theoretical data. The aim of the other part is to reveal the real state of the company and on the basis of the findings a proposal how to improve the business development is submitted.
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Strategic analysis
Sobota, Michael ; Machek, Ondřej (advisor) ; Jičinský, Pavel (referee)
This thesis deals with the creation of the strategic analysis. The work contains two main parts, theoretical and practical. The theoretical part defines the strategy and usable methods and tools for its analysis. Then practical part uses these methods to a specific company and consider its position on the market. In this work, the following tools are used: PEST analysis, Porters five forces model, the analysis of the resources of the enterprise, financial analysis and SWOT analysis. The objective is based on the results of these analyses to establish the current situation of the company and to determine the optimal strategy for the future.
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Analysis of External Environment of am Chosen Organization
ŠEDIVCOVÁ, Veronika
This bachelor thesis is focused on an analysis of external environment of an chosen organization. First the bachelor thesis deals with definition of the term strategy and strategic management. Then individual analyses of external environment are discussed. The first analysis is PEST analysis. The PEST analysis defines political, economic, social and technolgical influences affecting the chosen organization. The next analysis is an analysis of competitive environment. This analysis uses the Porter's five forces model. These forces are threat of new entrants, bargaining power of buyers, threat of substitute products or services, bargaining power of suppliers and rivalry among existing competitor. The last analysis of this thesis is a SWOT analysis. The SWOT analysis defines the strenghts and weaknesses together with the opportunities and threats. According to result of analyses, the bachelor thesis should recommend the strategy the chosen organization. The organization should accept the strategy and to increase its competitiveness.
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Analysis of the Prague Congress Centre and Its Activities on the Czech and Foreign Markets
Máchová, Nicole ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of this bachelor thesis is to evaluate the position of the Prague Congress Centre (PCC) on the Czech as well as on foreign convention industry markets, and suggest changes which could improve its position on these markets. The thesis is divided into eight chapters. The first three chapters are the theoretical basis of the thesis. The fourth chapter introduces the PCC and its history. The fifth chapter focuses on the external environment analysis, and the internal environment analysis is conducted in the sixth chapter, whilst the seventh chapter focuses on the SWOT analysis of the PCC. The objective of the eighth chapter is to identify the potential of the PCC, and confirm or disprove the hypothesis that the PCC is competitive on the national and international convention industry markets. On the basis of the findings, it is possible to describe the position of the PCC on the domestic market as relatively strong, but its future is uncertain. Its position is weaker on the foreign markets. It is also possible to confirm the hypothesis that the PCC is competitive on the both national and international convention industry markets.
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Kvalita poskytované péče očima pacientů ve vztahu ke strategickému managementu ve vybrané zdravotnické organizaci
Maříková, Irena ; Jankůj, Miroslav (advisor) ; Střítecký, Rudolf (referee)
The aim of the thesis is to make the strategic analysis of the specific medical device in relation to quality of health care from the view of its patients. In this thesis are used selected analysis instruments of the strategic management. For finding of the quality of the health care, which the medical device provides, I used investigation through questionnaires. Information I gained through these questionnaires I have evaluated and analysed this data. The medical device I have chosen doesn't wish to be named in my thesis so I will respect the wish of its management. This hospital is located in The Central Bohemian Region, which is also its founder. This institution provides inpatient and outpatient care. The mail strength of the hospital is its employees and their human potential. On the other hand one of the serious weaknesses is the poor marketing productivity. My thesis will be closed with appropriate recommendations for the hospital which will be based on my analyses. The intention of these recommendations is to help the hospital in its future development. My thesis goes from the theoretical part (which explains the issue) and fallows with the practical part.
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Strategické řízení společnosti Zemědělské služby Dynín, a. s.
Ženčuch, Jan
Strategic management of the company Zemědělské služby Dynín a.s. Master thesis. Brno: Mendel University in Brno, 2014. Thesis focuses on formulating proposals for the strategic measures of company Zemědělské služby Dynín a.s. Using the "conventional" methods of strategic man-agement and the methodology of Blue Ocean Strategy. The thesis analyzes exter-nal and internal environment of the organization. Based on the results of the anal-ysis there are formulated strategic recommendations in the context of both approaches. After evaluation of the proposed strategies, it is recommended to combine the results of both approaches.
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External environment of tertiary education in the Czech Republic
Švrček, Roman
This bachelor's thesis deals with analysis of external environment of tertiary education institutions in the Czech Republic. In the thesis the analysis of the environment is done according to Porter's model of five forces -- given model is also critically looked upon to verify it's suitability to task at hand. Main goal of the thesis is however to suggest changes and recommendations that should lead to influencing the external environment in favor of instututions operating in the field of tertiary education.
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Návrh strategie pro zemědělský podnik pro získávání dotací z veřejných prostředků
Bastlová (provd. Simandlová), Gabriela
Bastlová, G., Draft strategy for agricultural holding on obtaining subsidies from public funds. Bakalářská práce. Brno: Mendlova univerzita v Brně, 2013. The aim of this work is to propose and economically evaluate a strategy for business development of Simandl's family farm. The thesis consists of two parts. A review of literature is based on scien-tific, academic and expert materials and researches. The results of the thesis are made on the basis of analysis of inner environment and financial analysis, under which are revealed strengths and weaknesses of the company. According to analysis of the external environment, opportunities and threats are determined. In compliance of these data, the strategies are specified using the SWOT analy-sis. The strategy that was chosen as the most suitable for the company is after-wards economically calculated.
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