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National Repository of Grey Literature
53
records found
51 - 53
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SAM 73 brand perception of brand's target groups
Talácková, Jitka
;
Postler, Milan
(advisor) ;
Sýkora, Tomáš
(referee)
This thesis deals with SAM 73 brand perception of brand's target groups. The thesis consists of two parts. The theoretical part deals with marketing essentials, brand, marketing research and types of commercial communication. The practical part is dedicated to the introduction of SAM 73 brand, which is a sportswear and leisurewear manufacturer, and evaluation of the research based on questioning. In the last part the thesis proposes ideas for improvement of the brand communication.
Detailed record
Vnímání značky Hard Rock Cafe českými vysokoškolskými studenty
Polák, Ivan
;
Karlíček, Miroslav
(advisor) ;
Vítek, Václav
(referee)
The goal of this thesis is to understand perception of the Hard Rock brand in the Czech Republic among university students. Hard Rock Cafe Prague is a combination of a restaurant, bar, and rock club operated by the hospitality corporation Hard Rock International. The studied segment can be seen as a group of potential customers in long term, and this research should identify opportunities for growth of Czech guests. The thesis presents the process and results of Hard Rock brand research on the selected segment. The work is supported by theory of marketing of services, brand, and methodology of marketing research. The practical part includes two phases of research: qualitative and quantitative. Analysis of both phases and their implications on formulated hypotheses lead to conclusions regarding perception of Hard Rock brand by the studied segment. These are further analyzed to offer a number of recommendations for future marketing communication activities targeted towards the local customers.
Detailed record
The brand advertising in the selected company at the food market
VORÁČEK, Tomáš
This diploma work focuses on analysis the brand comprehension and advertising strength in retail food-market segmented according to the settlement size within spotřební družstvo Jednota České Budějovice. Also it suggests the changes in promotion strategy of this brand.
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