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Portrayal of d/Deaf People in Cinematography
Švábová, Adéla ; Zbořilová, Radka (advisor) ; Prokšová, Hana (referee)
The bachelor's thesis analyzes the topic of deaf people and deafness in feature-length motion pictures made by hearing directors. At the beginning of this thesis the author focuses on the terminology concerning deaf people, the relationship between art and deaf people and deafness, brief history of cinematography with the accent on important events concerning deaf people and deafness and then the author focuses on influence of movies on public opinion with the accent on terms stereotype, prototype and myth. Author afterwards focuses on analysis of the selected sample of movies. There are two types of analysis in this thesis, first one looks into purpose of the topic in those movies, the second one analyzes chosen movies in detail. The second analysis ends with comparison and evaluation of those movies. The purpose of this thesis is to make first insight into the topic of deaf and deafness in feature-length motion pictures made by hearing directors.
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Cognitive biases: How much are we influenced by previous rating? Effect of previous rating on the following "quality" of the movie.
Michňák, Matěj ; Cingl, Lubomír (advisor) ; Máslo, Lukáš (referee)
This thesis examines whether our choice of movie rating is influenced by previous rating based on a simple web experiment. There are 2 groups - group of laymen from the ranks of students and group of active movie fans. Each participant was randomly distributed into one of 3 subgroups in his group. There is a control subgroup with no previous rating, a treatment subgroup with low previous rating and a treatment subgroup with high previous rating. In 3 out of 4 treatment subgroups there was found out using regression analysis significant change of average rating in comparison to control subgroups by more than 1 point on scale 1 to 10. There wasn´t found out smaller bias towards previous rating in group of movie fans, which was the reason why this group had been added. Subgroups with low previous rating influence average rating in both groups, subgroups with high previous rating only in group of active movie fans.
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The perfect woman : the analysis of movie characters of artificial female beings from the perspective of postmodern and post-theoretical approaches to the body and the identity constitution
Bubeníčková, Kateřina ; Vochocová, Lenka (advisor) ; Kobová, Ĺubica (referee)
The thesis focuses on the analysis of the basic types of the film characters portraying artificial women: creatures who combine "femininity" (humanity) and technology, and who show female sexual characteristics or features that are stereotypically perceived as female-like (e.g. female cyborgs, female androids, female robots). The characters are analyzed and approached from the perspective of postmodern philosophy and post-theory studies; the forming of their body and identity is analyzed on the account of the narrative. The aim of the thesis is to explore whether the film representations of female cyborgs are similar to real cyborgs in the sense that they bring liberalization from the point if view of posthumanism and cyberfeminism, or whether they can only be perceived as the prime form of the Foucaltian body-as-machine, i.e. perfectly controllable precise technicist bodies which are created by the current power dispositions. The characters are divided into four categories, based on their predominant physical and "social" functions: a sexbot, a domesticated artificial woman, a destructive artificial woman and an emotional/intelligent artificial woman. The following identification and interpretation of the body, identity, relationships and the narrative structures are based on the theoretical...
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The perfect woman. The analysis of movie characters of artificial female beings from the perspective of the postmodern theories and its approaches to the body and the identity constitution.
Bubeníčková, Kateřina ; Vochocová, Lenka (advisor) ; Kobová, Ĺubica (referee)
This thesis will be focused on the analysis of the basic types of the female artificial movie characters - the beings connecting "femininity" (humanity) and technology. These characters holds the external female sexual signs or the characteristics stereotypically perceived as female (e.g. cyborg/cyborg woman, android woman, robotess). My issue will be examinated from the perspective of postmodern approach to the process of shaping their bodies and identities in relation to the narrative movie structure. The characters will be divided into categories based on their dominating physical and "social" function in the story. The subsequent identification and interpretation of physicality, identity and relations with other characters of the narrative will be based not only on principles of semiotic analysis, but will take into account especially the approach of postmodernism. The main theoretical basis for this paper will be the theory of poststructuralism and so called post theories - a theory of posthumanism, transhumanism and cyberfeminism.
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The transformation of presentation of the middle east populationin post-9/11 american films
Leimerová, Magdalena ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The master thesis named The Transformation of Presentation of the Middle East Population in Post-9/11 American Films aims to closely analyze eight chosen mainstream American films with the help of the combination of qualitative and quantitative methods. The plot of the observed films has to be placed in the Middle East, picture terrorism or contain the Arabs or Muslims as characters. On the basis of a wide range of criteria and the final comparison, the thesis focuses on the comparison of the Hollywood movies which were created before and after the terrorist attacks in New York in 2001. The theoretical chapters are dedicated to the introduction of the social construction of reality, stereotyping and one-dimensional description of the Arabs in Hollywood films and mainly to the deep introduction of West and Islamic culture, not only from the historic but also cultural and valuable point of view. The applied methodology follows after. The detailed analysis of the chosen films is accompanied by photographs and excerpts directly from the films to help readers to understand the differences as much as possible. This part is followed by the final evaluation of the analysis on the basis of the comparison of the observed criteria. The hypothesis is confirmed at the end but there are also some other important...
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Marketing communication of Film Tourism in the Czech Republic on the Example of Kroměříž
Sílešová, Adéla ; Bezouška, Martin (advisor) ; Báča, Ladislav (referee)
The bachelor thesis focuses on introduction to marketing communication of film tourism in the Czech Republic and presents the city of Kroměříž as a destination whose tourism is significantly influenced by film tourism. The thesis is divided into three main chapters. The first chapter describes terms as tourism, marketing communication, marketing communication mix, film tourism and also discusses current trends in film tourism. Second chapter defines film tourism in the Czech Republic and introduces two important agencies - CzechTourism and Czech Film Commisions. The crucial chapter presents the city of Kroměříž, its history, tourism and film-induced tourism. SWOT analyses is finally used to analyse marketing communication of film tourism in Kroměříž. The thesis aims to describe principal terms and to present the marketing communication of the city of Kroměříž.
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The analysis of movie characters of cyborg-woman from the perspective of the postmodern and post-theoretical approaches to the body and the identity constitution.
Bubeníčková, Kateřina ; Fišerová, Michaela (advisor) ; Kobová, Ĺubica (referee)
The thesis focuses on the analysis of the basic types of the film characters portraying artificial women: creatures who combine "femininity" (humanity) and technology, and who show female sexual characteristics or features that are stereotypically perceived as female-like (e.g. female cyborgs, female androids, female robots). The characters are analyzed and approached from the perspective of postmodern philosophy and post-theory studies; the forming of their body and identity is analyzed on the account of the narrative. The aim of the thesis is to explore whether the film representations of female cyborgs are similar to real cyborgs in the sense that they bring liberalization from the point if view of posthumanism and cyberfeminism, or whether they can only be perceived as the prime form of the Foucaltian body-as-machine, i.e. perfectly controllable precise technicist bodies which are created by the current power dispositions. The characters are divided into four categories, based on their predominant physical and "social" functions: a sexbot, a domesticated artificial woman, a destructive artificial woman and an emotional/intelligent artificial woman. The following identification and interpretation of the body, identity, relationships and the narrative structures are based on the theoretical...
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Commented translantion of an audiovisual track from Dutch to Czech
Kořenář, Michal ; Rakšányiová, Jana (advisor) ; Sedláčková, Lucie (referee)
(english) The aim of this bachelor thesis is the translating and subtitling of a short Dutch documentary film for youth. Concretely it was the 97th part of the program BioBits. This film is about genes and their role in evolution. The translation was done from Dutch to Czech. The author had to transcribe the spoken Dutch text and analyze it. He has used the analytical methods of Christiane Nord for this purpose. The choice of the translational strategies and the solving of concrete translational problems are patterned on the preceding analysis of the text. The author relied mainly on the strategies of Andrew Chesterman and Jiří Levý. The typology of the translational problems and their solutions are demonstrated on the concrete examples from the text. The translated text was condensed by the author in order to make the subtitles. He outlined the procedure of condensing by way of the concrete examples relying on the work of Miroslav Pošta. That was necessary to overcome the differences between the spoken and written language and the limitation of space and time which are so typical for subtitling. The author then made the Czech subtitles to the movie by means of the program DivXLandMedia Subtitler. The CD with the movie and the subtitle file is attached to this thesis. Keywords: translation,...
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The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics
Christovová, Tereza ; Fišerová, Michaela (advisor) ; Borecký, Felix (referee)
The diploma work "The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics" deals with different uses of the figure of speech - metonymy - in visual communication. The metonymy is primarily used as an ornamental device of language expression. It is also distinguishable in purely visual information that is provided in photography and certain film shots. In visual communication, metonymy is also used for embellishing of the visual content or, at least, its correction. This work is focused especially on these examples of the use of metonymy that employ the method of reception aesthetics, which was up to now applied only to literary works. The subjects of interest of the reception aesthetics are so- called places of indeterminacy and the horizon of expectation which is also the focus of this work in addition to its main focus on metonymic expression in movies and photography. The first part of this work deals with the theory of the reception aesthetics and its main exponents. The second part deals with the relationship between the recipients and the media, specifically photography and movie. The last part of this work deals with the theory of rhetorical figures, particularly metonymy and its special form - synecdoche, and it's application...
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