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Proposal of Sales Promotion for E-shop
Liebscher, Lukáš ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.
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Business Plan
Karlubíková, Michaela ; Kelemenová, Jana (referee) ; Veselý, Josef (advisor)
Topic of this thesis is to create a practicable business plan for foundation e-shop with hair. Specifically, the hair used for extensions. Company will be founded as limited liability company. The theoretical part deals with setting up company and creating business plan.
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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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A company electronic business model
Soldánová, Drahomíra ; Havránková, Klára (referee) ; Dvořák, Jiří (advisor)
The aim of my thesis is creation of a company electronic business model. The first part includes Internet background characterization and its users. Afterwards I focus on the electronic commerce and identify important parameters for an electronic business draft. Then follows an analysis of the present state of a company FOTO Sláma. I create the suitable electronic business model based on proposed strategies. In conclusion the benefits of my proposed model for FOTO Sláma are evalueted.
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Key aspects of web applications according to their business focus
Nemejovský, Michal ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.
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B2B trade specifics in terms of Czech Republic
Remsha, Siarhei ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This thesis is dedicated to the problematic of B2B trade in terms of Czech Republic. The main goal is to define the structure of B2B trade, its analysis and comparison of the development in Czech Republic and in the rest of the world. Single chapters of the thesis enable to analyze the topic and reach the goals set in this thesis. The first chapter introduces the historical development of ICT, information and communication systems and the implementation of them in commerce. The current chapter will also get us familiar with the basic terminology and principles of B2B. The second chapter contains the description of B2B marketplaces as the main tool of B2B commerce. Special attention is dedicated to the principles of functioning, types and models of B2B marketplaces. Important part of this chapter makes the analysis of the barriers to the development of B2B markets and to entry of new companies to B2B commerce. The last chapter with tell us about the characteristics of Czech B2B environment, its development, obstacles to the development and legislation. The same chapter will provide us with the information about the most known Czech B2B portals and will give their analysis. This chapter also contains the description of local and European B2B development programs, which support B2B commerce and competitiveness in this field. In the conclusion we will evaluate the results and will provide the final characteristics of the topic. This thesis provides us with the detailed analysis of B2B market in general and in terms of Czech Republic together with development trends and obstacles to further development.
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Chosen problems of consumer protection
POSPÍŠILOVÁ, Lenka
Theme of my bachelor´r work was Chosen problems of consumers protection. I chose consumer protection in electronic business. I wrote about important definitions of consumer protection in theoretical part of my work, for example consumer protections, consumer, discretions and duties of seller and of consumer, reclamation, marketing research, laws of consumer protection in Czech Republic and in European Union, electronic business, electronic commerce, state institutions of consumer protection, state supervisory authorities, civil consumer´s institutions, electronic contracts etc. I made marketing research in practical part of my work. Checklist had sum of 21 questions. I served out questions in three parts: categorizing questions, universal questions about consumer protection and questions about electronic business. Next, I valorized outcomes of marketing research and I presented them with the aid tables and graphs. From data analysis it emerged: interviewees had very good knowledge about consumer protections. Consumers knew where informations and which instruments cater to consumer protections find. Few of them used services of consumer´s institutions. I think good step would be: bigger medial publicity and supply of information.
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Electronic business in Slovakia
Zelenayová, Petra ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of the bachelor thesis was to specify and analyze the concept of electronic business, specially the one part of it- e-shop, which includes application to the chosen company. The thesis is divided into three chapters. The theoretical part consists of two sections. First chapter characterize the concept of the Internet and all activities connected with its. Also analyzes pros and cons and the development of the Internet. Electronic business is main topic of the second chapter. First the concept of e-business is discussed in general and then all his forms are specified. The chapter consists of positive and negative sides that are brought by electronic business. The practical part deals with concept of e-shop in overall, as well is extended of concrete example. The conclusion is summing up all gained information and offer some solution and possibilities for the companies, which are in position to introduce e-shop to their business philosophy.
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