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Tools, Options and Using of Photo Manipulation
Antalová, Blanka ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This thesis is focused on the photographic manipulation issue in a complex way. At first both production and postproduction tools are introduced, the tools used in many ways for manipulation with photographs such as photomontage, retouching and techniques creating specific illusions at the very moment the photography is taken. The impressions which can be evoked in the eyes of the observer will also be reviewed. Then the attention is concentrated on specific examples of the manipulated photographs throughout 20th and 21st century which caused public acceptance in analog as well as digital era of photography. Finally, some post-production editing options are demonstrated on several examples.
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The phenomenon of motion in photography
Hižová, Katarína ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
The purpose of this thesis is to explore distinct techniques of capturing motion in still and animated photography. It also concentrates on describing the history, types and use of stop motion animation in the field of movie production, music, computer games and marketing communication. Practical part deals with the production process of short stop motion animations and its implementation to the communication strategy of a bachelor project called Kapustové Zelí.
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Development of photography and significance of contemporary photojournalism and documentary photography
Řádková, Kristýna ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master's Thesis is focused on evolution of photography with focus on photojournalism and documentary photography and aims to prove that this genre, though it may seem that it's currently on the decline, is still important. The theoretical part contains general history and definition of photography, pointing out the relationship between photography and art and describes the most important theories of aesthetics of photography. Then the work is focused purely on photojournalism and documentary photography. It describes the relationship and the difference between these genres. Further the thesis is focused on the ethics of photography and manipulation of images. The practical section consists of analysis of technical requirements on photo equipment with regard to individual areas of photojournalism and documentary photography. The following part contains practical examples based on author's experience and the work concludes with compilation of several Czech photographers' answers to questions about photojournalism and documentary photography.
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Digital photography post-production and its purpose in commercial sphere
Polcíková, Michaela ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
Objective of this thesis is to define Photography Postproduction and present specific techniques of editing commercial photographs. Theoretical part is focused on the clarification of expression Photography Postproduction itself, it's understanding in the past and mainly actual application in distinct areas of commercial field. Practical part of this document elaborates on an implementation of digital composite. In separate steps are described different processes and reasons of their application. In addition, practical abstracts are included in form of photographs and videos, amending to the explanation of the techniques used. This assignment assume that a reader has basic understanding of a employed softwares, specifically Adobe Lightroom and Adobe Photoshop.
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The process of preparing photographic data for the presentation of commercial goods
Andriychuk, Nazar ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
In this thesis I describe and analyze the process behind creating commercial photographs. The theoretical part overviews the basic terms of digital and analogue graphics, the most frequent forms of its distribution and the necessary requirements connected with creating it. Furthermore, the process model of preparing photographic data is analyzed, including the description of the different phases of the process and the benefits of dividing the process in phases. The practical part focuses on putting the model into practice and making sure all the criteria briefed by a client are respected in the final outcome.
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Modern trends in photography
Ličmanová, Kateřina ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
The aim of this thesis is to describe selected modern trends in photography and show their impact on society. The thesis describes the history of photography, sorting of digital cameras, and selected trends such as DSLR, mobile phones, selfie phenomenon, Polaroid, Lytro and aerial photography. In each trend there will be examples, users and financial demands.
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Marketingová komunikace portálu DigitalColor
Jelenská, Andrea
Jelenská, A., Marketing communication of the portal DigitalColor. Bachelor thesis. Brno: 2015. This bachelor thesis is orientated on the proposal of marketing communications of the photographic portal DigitalColor. In its theoretical part the conceptions and implements connected with marketing communication are defined. The practical part concentrates on the proposal of propagation and the connected analysis of contemporary marketing communications of the portal, analysis of competition and segmentation. The new proposals of marketing communications of the portal together with the calculation of costs are presented.
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