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Marketing Communication in Pharmaceutical Industry
Koč, Ján ; Lešetický, Ondřej (advisor) ; Kandilaki, Daniela (referee)
The aim of this diploma thesis is to introduce attributes of marketing communication in the area of pharmaceutical industry in the theoretical part. Practical part is focused on relationships between pharmaceutical branch and medical community, including ethical aspects of promotion in the Czech Republic with emphasis on keeping ethical principles.
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Marketing Communication in Pharmaceutical Industry
Bezděka, Václav ; Lešetický, Ondřej (advisor) ; Střítecký, Rudolf (referee)
This work is focused on marketing communication in the pharmaceutical industry. The theoretical part contains a description of the pharmaceutical market, a brief analysis of the marketing mix with a detailed focus on the individual instruments of promotion (personal selling, advertising, direct marketing, public relations and sales support). It also contains partial laws, regulations, standards which are used in marketing communication. The practical part contains an analysis of marketing communication practices of selected pharmaceutical manufacturer with a focus on medicine or drug Motilium. Following analysis and comparison of different tools of communication mix together with value of the costs of activities, as well as proposed ways to improve marketing communication process and recommendation.
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Pharmaceutical industry in the world - geographical aspects
DUŠEK, Ondřej
The topic of this thesis is a global pharmaceutical industry focussing on its geographical aspects. It is a progressive branch of industry with a specific structure and it is characterised by specific trends of development and localization. The first section of the thesis shows the basic characteristics of the pharmaceutical industry. The second section of the thesis deals primarily with a global pharmaceutical industry, important producers of pharmaceutics and pharmaceutical companies and also geographical organization and deployment of this branch of industry. This section brings also the issue of research in the pharmaceutical industry, the question of supranational activities of pharmaceutical industry or functioning of international pharmaceutical associations. The third last section deals with Czech pharmaceutical industry and its situation in the Czech Republic. The thesis focuses primarily on the domestic producers of pharmaceutics it describes their history and current state shows some geographical patterns of domestic pharmaceutical industry and distribution. Tables, graphs and maps make the integral part of this thesis which function primarily as an illustration and specification of acquired information.
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Marketing Communication in Pharmaceutical Industry
Klabouchová, Daniela ; Lešetický, Ondřej (advisor) ; Karásková, Hana (referee)
Thesis - Marketing Communications in Pharmaceutical Industry - consists of two parts - theoretical and practical. The theoretical part presents the various attributes of marketing communication, together with the marketing mix. In detail, the work will focus on the 4P - product, price, distribution and marketing communication. Each of these attributes will be related to the specific environment of the pharmaceutical industry. In this section we outline the history of the pharmaceutical industry and learn the basic information about the State Institute for Drug Control. We describe the mission and activities of these organizations - Czech Association of Pharmaceutical Companies, Association of the Innovative Pharmaceutical Industry. The practical part focuses on the relationship between the pharmaceutical industries and medical experts. The aim is to determine compliance with codes of ethics of pharmaceutical companies, including ethical aspects of advertising / promotion in the Czech Republic.
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Drug policy in Czech Republic
Vasiliaková, Beáta ; Maaytová, Alena (advisor) ; Vítek, Leoš (referee)
Thesis is focused on drug system development in Czech Republic during years 2000 to 2008, on study of present circumstances and on key features comparison with its development in selected European countries. Author has described drug system functioning, its participants and relations among them set to Czech Republic. Attention is paid especially to sources of rise in prices of drugs and to growth in consumption, then to safety and awareness of current medication. Factors effecting total expenses on drugs are investigated and participation of total expenses on drugs on total health expenses is analyzed. Due to the international comparison there is pronounced conviction that the increase in drug expenses has become a global phenomenon of todays which is to be solved. Great emphasis is placed on questionable segments of drug policy in Czech Republic and on potentials of its improvements in this performance, too.
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