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Assessment of shopping atmosphere in selected stores of retail chains Albert and Billa
Šarlovský, Martin ; Chylíková, Hana (advisor) ; Komůrková, Lenka (referee)
The objective of the thesis is to assess shopping atmosphere of two selected stores Albert and one store Billa and to propose options for improving of any deficiencies. Personal visits and online survey are the chosen methods for the assessment. Thesis is divided into three chapters. The first chapter characterizes shopping atmosphere, shopping environment and business unit. The second chapter describes selected supermarkets Albert and Billa, their organizational structure, ownership and interior and exterior design of selected retail units. The third chapter is practical and assesses the own shopping atmosphere of the stores by using SWOT analysis, pairwise comparison and online survey. Evaluation of the results and proposed possible solutions for improvement of negative points are listed.
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By invitation of Masaryk´s Institute
Doubek, Vratislav ; Pehr, Michal ; Tomeš, Josef
The proceedings of two workshops (2004, 2005) in the cycle entitled "By Invitation of Masaryk Institute" are included in the collection of papers of the same name. The workshops deal with questions that are still alive, and with the main features of modern Czech and European history. They are intended for the specialized and general reader. The first workshop was dedicated to Czech political realism at the turn of 19th and 20th centuries, the important ideological stream, which was traditionally represented by T. G. Masaryk. The second workshop, named Expectations and Frustrations: Memories of the Third Republic, offered interesting personal testimonies of active participants of political events between 1945-1948.
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Analysis of product offerings account for kids on the Czech market and customer preferences
Svobodná, Nela ; Ezrová, Hana (advisor) ; Štěchová, Lenka (referee)
This diploma work describes a specific banking product children account on the Czech market. Compares existing product line with the requirements of potential customers. Its aim is to monitor the product in the portfolios of Czech banks, analysis of the marketing mix for market leaders, evaluation of preferred features of the product from the perspective of potential customers and their motivations. Produces results useful for product managers of the products in banks, workers of marketing departments of banks, personal bankers, employees of advertising agencies and also for those who seek this kind of product. Based on the findings, recommendations regarding this product are formulated, as well as recommendations for other marketing mix areas.
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Possibilities for developing sustainable transport in Prague
Macháč, Richard ; Černá Silovská, Hana (advisor) ; Kolaříková, Jana (referee)
This diploma thesis is concerned with the issue of sustainable transport. In the theoretical part, the emphasis is placed on setting the concept of sustainable transport into a broader context; it also describes various factors influencing the choice of the means of transport, which is crucial for transport planning. Furthermore, it describes a set of diverse tools used for transport regulation. At the end of the theoretical part, it mentions specific approaches implemented in selected cities all over the world. The practical part is based on a significant personal research, which helps to understand the issues of transport in a selected area of Prague. On the basis of this research, it subsequently suggests possible measures that might lead to a decrease in the intensity of automobile transport in the aforementioned area. Most of those measures can be similarly applied in other city areas as well.
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Child, Illness, Hospital
Křížová, Petra ; Sivek, Vojtěch (advisor) ; Vítová, Jana (referee)
My bachelor's thesis is called "Child, illness, hospital". These three words express the theme. I chose the topic of a hospitalized child for several reasons. Among them is my volunteering in Motol teaching hospital, my work experience in Dětské Kardiocentrum and least but not last a personal experience from my childhood. The text falls in two parts - a theoretical and a practical one. Powered by TCPDF (www.tcpdf.org)
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