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National Repository of Grey Literature 45 records found  beginprevious43 - 45  jump to record: Search took 0.01 seconds. 
The Strategy of Customers´ Recruitmet for the Luxury Brand
 Bartošová, Gabriela ; Král, Petr (advisor) ; Jurek, Martin (referee)
The theme of the diploma thesis is the specific marketing of luxury brands with focus on Diesel, parfum brand. The aim of the diploma thesis is to review principles on which the luxury brands' marketing proceeds, and what are its specifics. Theoretical findings are applied to Diesel brand, the current Diesel marketing communication is analysed as well. The main aim of the diploma thesis is to propose next steps for marketing activities of Diesel brand.
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Analysis of Marketing communication of Diesel company
 Zvadová, Zuzana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The main objective of this work is to highlight the specifics of marketing communications in the fashion industry on an example of a particular company, an Italian company Diesel. Theoretical knowledge of fashion marketing, management of fashion companies and the characteristics of the fashion market are applied to the brand Diesel. Marketing Communication is subject of analysis of individual campaigns and then summarized the common characteristics of the whole communication. Common features are compared with the communication features of premium brands in fashion and fashion brands of mass market. At the end is described Diesel brand on Czech and Slovak markets.
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Comparison of fuels for internal combustion engines in terms of exhaust emissions.
 VÁCLAVÍK, Petr
Bachelor study compare three chosen types of petrol (BA Special 91, BA Natural 95, Shell V-Power Racing) and LPG, in light of exhaust emission. Measurement has been done on Škoda Favorit 135L engine. There has been measured exhaust elements CO,CO2,O2 a HC. As a result, there was most acceptable LPG fuel.
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National Repository of Grey Literature : 45 records found   beginprevious43 - 45  jump to record:
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