|
|
Psychology of advertising
Mukhina, Alesia ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
This bachelor thesis deals with the concept of psychology of advertising and with the influence of advertising on behavior and attitudes of man in his everyday life. The aim of this thesis is to determine the extent, to which advertising affects the psyche and human behavior, then to what extent it is effective and how its effect influence contemporary society. The theoretical part includes the definition of psychology of advertising, its history and types. Also are described the ways of influencing and manipulating the human psyche and emotions. The aim is to determine the practical effects on behavior, attitudes and acceptance by consumers influenced by media advertising. The practical part contains the interpretation of research results due to a specific hypothesis. It also includes decisions about whether the results obtained agree or are in conflict with the results set out in the theoretical part.
|
|
|
Contacts
MORAVCOVÁ, Soňa
This diploma is devided into two major parts. Theoretical and practical. In the theoretical part I consider the meaning of touch which is ambiguouse. Fist of all it should express, by the form of art, our desire and necessity to establish into relationship with another human-being, get in touch and get to know each other. By the time of working at this cycle my form is beginning to change. Touch doesn´t only express relationship but they´re also recording my touching, getting to know myself. The practical part of my thesis focus on production figures. It consists of a cycle of paintings, fiberboard of various sizes made by acrylic technique. These paintings capture directly human bodies in positions of touching, proximity, delay. They capture the joy in positions of direct touch againts deprivation when a person is deprived of contact with another person. The starting point of this thesis is personality and emocionality.
|
|
|
The view of the teachers' roles via the thematic collages
KRNINSKÝ, Luboš
The work deals with motivation and emotions in connection with the teacher profession. The theoretical part provides knowledge of different approaches to motivation and emotions, and about the connection of this issue with the teacher profession. In relation to the teacher emotions there are also discussed the burden and stress in their profession. The practical part of the paper examines the above mentioned at eight elementary and lower secondary school teachers by using semi-structured interview and thematic collages, dedicated to the professional role of teachers.
|
|
|
The influence of advertising messages on the target audience
Lejčková, Radka ; Kašparová, Eva (advisor) ; Franková, Emilie (referee)
The diploma thesis deals with the influence which the advertising messages have on the target audience. In the theoretical part I analyze the way in which people are deciding. I emphasize the growing role of emotions. Furthermore I describe recommendations how to create textual and visual parts of the advertising messages. In the practical part I verify how these recommendations actually influence the selected group. For this purpose I use the group interview. In addition I make interviews with professionals to clarify if the early mentioned recommendations are applicable in practise.
|
|
|
Social Anxiety Disorder
KLÍMOVÁ, Michaela
The work introduces the social anxiety disorder into detailas. My work is divided into two parts, theoretical and attachement. Symptoms and feelings of people with this disease are described in theoretical part. Examples of symptoms and treatment are briefly shown in tables. I have described the social anxiety disorder treatment here. There are people suffering from this illness. Their problems are described in detail in the second part of work. There is shown the concrete treatment of them and how they feel after treatment.
|
|
|
Empathy of workers in helping professions
KAŠPÁRKOVÁ, Eva
Empathy of Workers in Helping Professions The term empathy means the ability to understand emotions of other people. It is the person´s ability to understand the mental condition of the other person with whom he or she is in immediate contact. Such understanding makes it possible to understand emotions, thinking, acting, behavior and attitudes of other people. To empathize with someone the person needs to efficiently focus and concentrate on the other person and to have the sufficient will to do so. Empathy is a complex psychological experience. The objective of the thesis is to determine whether the attitudes to empathy and experience of difficulties associated with empathy are different among personal assistants and nurses. The research was conducted among personal assistants operating in the district of České Budějovice and among nurses working in the hospital in Jindřichův Hradec. The respondents were of diverse ages with a different representation of men and women. The method of the research was inquiry with a questionnaire technique. I formulated three hypotheses in total. All the hypotheses have been confirmed by the completed research. The thesis may be used as a source of information for the general public, as well as for teaching purposes.
|
|
|
Tourism and recreation in selected area of Šumava foothills
PYROUTKOVÁ, Martina
This work is mainly focused on evaluating the current state of tourism in the described area. Based on the evaluation of structure of tourism developement, it was found that the selected area has a diverse potential structure of tourism, which is distributed unevenly. Based on the data collected from a survey, I evaluated the current structure of tourism and tourists. As a conclusion, I was evaluating further developement of tourism and identifying topics for the optimization of the use of tourism and recreation
|
|
|
Emotional aspects of B2B branding
Alaverdyan, Zarzand ; Král, Petr (advisor) ; Cook, Gina (referee)
In today's world where it is becoming ever trickier to differentiate one product from another, it is even more significant to have the support of an influential brand. Obvious definitions of brand strategy are a foundation for successful management. Keeping in mind that the most ignored marketing opportunity in the Business to Business arena is the formation of a strong brand show the way to the requirement to have a clear basis for distinction. The significance of a categorization outside the B2B and B2C dichotomy is that it better explains the difficulty in the world of brands, as well as that it aids in perceiving the mutual dependence of different types of brands. It proves the extent at which brands in the shape of ingredient brands, corporate brands or mixed up B2C and B2B brand affecting the final end user and how that in its turn can have an influence on the starting point of the chain. While professionals are taught to make their managerial decisions based on a rational basis, professionals are human too and humans don't have the habit leave their emotions at elsewhere when they go to work.
|
|
|
The influence of the Public Service Announcement on the People's Psyche
Gaivanovitch, Dasha ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
This bachelor thesis is about the conception of the public service announcement, about the influence of this type of advertising on the men's behavior and attitude in their everyday life. The aim of this thesis is to find out how deeply public service announcement influences the behavior of the people, to find out if this term is known in the society and to learn if it is effective. The theoretical part includes the definition of the term PSA (public service announcement), it's history, types and methods of influence and manipulation with the emotions of the people. The practical part includes the interpretation of the results of the empirical research according to the hypothesis mentioned in the theoretical part. Provides the informations if the theoretical and practical parts are in agreement.
|
|
|
The Use of Emotions Fear in Social Marketing
Šenková, Simona ; Karlíček, Miroslav (advisor) ; Hrkal, Marek (referee)
The bachelor thesis "The Use of Emotions Fear in Social Marketing" is concerned with finding an appropriate degree of fear in social campaigns, which try to change attitudes and behavior. The theoretical part defines basic terminology of marketing communication, social psychology, and compares the feasibility study of the topic. In the practical part was conducted own research, which compared responses of participants of experiment on different intensities of fear. The results were compared not only between different intensities used fear, but were analyzed as well attitudes of women and men. The last part interprets the achieved outputs and suggests further practice in this area.
|
guest ::
