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Analysis of the Selected Company by Using the Selective Methods
Polická, Radka ; Janáč,, František (referee) ; Hanušová, Helena (advisor)
The diploma thesis analyzes the company according to selected economic methods. In the theoretical part of the thesis, the individual methods are explained. Especially the PESTEL method, Porter's Five Forces Analysis, McKinsey 7S model and Kralicek Quick Test. In the practical part, these methods are applied for the analysis of company status. The results were used to compile the SWOT analysis. Based on the resulting strategy, suggestions are made to improve the company's current situation.
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Design and Implementation of a Part of an Attorney Information System
Bartánus, Radovan ; Kříž, Jiří (referee) ; Luhan, Jan (advisor)
This diploma thesis covers the design and implementation of changes and extension modules of a chosen information system, used in JUDr. Ján Bartánus's attorney office in Ružomberok. The system, implemented as a web application based on the Symfony framework, is dedicated to the simplyfing, monitoring and organization of the work processes in a generic attorney office located in the Slovak Republic. For the purposes of a correct design, the thesis contains an analysis of the current state of the given attorney office, the environment in which it operates, its information system and existing solutions. Tools that were used to conduct the analysis were the SLEPT method, Porter's five forces, model 7S and SWOT matrix. Based on the results of the analyses, a change of the system has been designed, which entails an upgrade of the system, its user interface, integration of the register of companies of Slovak Republic and an extension module intended for the financial valuation of work performed by an attorney. The application has been developed utilizing the PHP and JavaScript programming language. The valuation module integrates the Google Maps API. The stability and speed of the system were tested by functional tests and profiling of the duration of HTTP requests. The main contribution of this thesis is the design and implementation of an extension of the information system, which can be used in any arbitrary attorney office situated in the Slovak Republic, and its practical application in the chosen company. This thesis builds on a previous thesis dedicated to the design and implementation of the information system, which is being extended in this diploma thesis.
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Information System Design
Slováček, Jan ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This diploma thesis is about a proposal of an information system for the company Smart Connections s.r.o. The diploma thesis is divided into three parts which are theoretical, analytical and proposal part. The aim of this thesis is to analyse current state of the company's information system and to identify its drawbacks and weaknesses. Based on that a proposal of new information system will be made. The last part will focus on benefits and economic evaluation of the new informative system.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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