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Industry 4.0 in Czech Republic
Dvořák, Miroslav ; Lorenc, Miroslav (advisor) ; Jirsák, Petr (referee)
The thesis reviews the current situation related to the Industry 4.0 and puts it into context. In the first part of the thesis, there is an introduction to the current economic situation and the major challenges. The concept and vision of Industry 4.0 is introduced together with the world's leading initiatives and examples of Industry 4.0 technologies in manufacturing processes presented by tech leaders. The thesis also includes examples of readiness models and simulated calculation ROCE. The finding of the thesis is that, although the very concept of Industry 4.0 is not well known, digitization and automation of production continues and both are considered a necessity. Interviews with experts from the business practice in the Czech Republic introduces key opportunities and challenges arising from new technologies and when they might become the new standard.
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Radical view of subjectivism according to L. M. Lachmann and its implications for consumer theory
Panáčková, Eliška ; Špecián, Petr (advisor) ; Máslo, Lukáš (referee)
This Bachelor Degree Thesis is concerned with methodological approach of the radical subjectivist economist Ludwig M. Lachmann and application of his approach on consumer theory. The aim of this study is to evaluate whether is methodological approach of Lachmann compatible with the approach used in mainstream consumer theory, eventually how these approaches are different. The first part deals with the context of radical subjectivism, its pivotal points and the general differences in methodology of Lachmann and mainstream. Then I devote the work of Alfred Schutz, George L. S. Shackle and Max Weber, on the basis of which Lachmann reached the radical approach. In the practical part I apply radical subjectivism on the consumer theory and according to these result I evaluate these approaches are not compatible. Arguments of radical approach is not supported by strong evidence, and this approach is incapable of giving prediction more quality alternative of consumer theory.
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Goodwill in mergers
Smejkalová, Eva ; Skálová, Jana (advisor) ; Gnoth, Boris (referee)
The diploma thesis is focused on goodwill, which can occur during mergers of companies in the Czech Republic. The beginning of the theoretical part is devoted to the definition of the term goodwill, summary of the history of that accounting item and explanation of the types of business transformations. It is followed by comprehensive description of recognition and reporting of goodwill and valuation difference on acquired assets in accounting during domestic mergers. The thesis is supplemented by references to specific statutory regulations relating to the manner and timing of the recognition of these items. The whole thesis is focused exclusively on mergers in the Czech Republic. The application part contains information about research and analysis of selected domestic mergers realized in years 2012 and 2013. The most important conclusion of the analysis is that goodwill occurs very rarely during mergers in the Czech Republic.
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John Wyclif, Jan Hus and Martin Luther as apocalyptic prophets
Šárovcová, Martina
Illuminated music manuscripts created in 16th century Bohemia and Moravia for Utraquist literary brotherhoods represent a relatively rich collection of artefacts from the period before the Battle of White Mountain. The commonly illuminated incipits of these manuscripts also included introits dedicated to the feast of the Bohemian martyrs Jan Hus and Jerome of Prague. Several illuminations dating from the third quarter of the 16th century represent a richly documented iconography of Jan Hus. The first volume of the "Lesser Town Gradual" from the years 1569-1572 (Prague, National Library, sign. XVII A 3) also belongs to these manuscripts, due to its arrangement and selection of topics. Depicted in its bordure is John Wyclif striking a spark, Jan Hus lighting a candle with a twig and Martin Luther with a shining torch. With regard to the other lesser known literary and visual variants of the motifs of kindling light, the topic is interpreted in accordance with the interpretation of biblical verses in Chapter 11 of the New Testament´s Apocalypse about the calling of two witnesses and prophets at the beginning of the end of the world (The Book of Revelations 11, 3-4). The figures of John Wyclif, Jan Hus and Martin Luther can be interpreted in eschatological contexts of awaiting the second advent of Christ as apocalyptic prophets called by God and witnesses to the (Evangelical) truth who are bringing light to the darkness of the last time.
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Leisure time in small communities in Prague suburban area
Šubová, Alžbeta ; Hudečková, Helena (advisor) ; Kučerová, Eva (referee)
The thesis is focused on spending free time of inhabitants from two small villages in Prague sururban area and if there is any other option how to improve efficiency of spending free time of local inhabitants. The theoretical part concerns free time: its definiton, history, functions, factors which influence spending of free time. Essay gives information about two surveyved willages and its local options of free time activities.
The practical part used questionnaires and interviews which are described at the end of this thesis.
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Potential of Technical Monuments of South Bohemia in Tourism
Čepelková, Michaela ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
This thesis is focused on tourism and especially on technical monuments and their possible use in tourism. In the thesis there are mentioned some definition of tourism from different world's writers. Following part is focused on typology of tourism. Potential of turism with factors is described in next chapter. Following chapter is about monuments and care of the monuments. Next chapter is about technical monuments and about form of their possible use in tourism.
The opening chapter of the second part of the thesis introduces the most important places with regard to tourism in the Czech republic and Southern Bohemia in the last few years. Another part deals with significant monuments of technical history in Southern Bohemia. The last few chapters are dedicated to technical monuments that can be visited during two suggested three-day trips in Southern Bohemia. Both trips are described in details including the cost calculation.
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Prologue
Procházka, Jiří ; DAŇHEL, Jan (advisor) ; Brothánek, Adam (referee)
In film, the term “prologue” nowadays denotes almost everything that appears before the opening credits. The meaning of this word is not fixed. This thesis does not define the “prologue” phenomenon and does not wish to describe it in the historical context of art spheres. It deals with the opening scenes at the beginning of a film before the onset of the actual composition of the main story and addresses their functions in the entire dramaturgic structure of the work. To facilitate the apprehension and description of “prologue”, the thesis attempts to generalise the term and classify it into several groups according to defined criteria. It does not set itself the objective of forming a definition but of analysing the dramaturgic structure of a conventionally understood term “prologue” and initiating a discussion on all fronts of the film-making profession about this tool that can do more than just touching up the first few minutes of a film.
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Implementation of appropriate brand management tools in employer branding
Khlebnikova, Vera ; Machek, Martin (advisor) ; Černá, Jitka (referee)
The objective of this thesis is to analyse how are the tools of brand management in creating and managing the employer brand implemented. To achieve this objective there is, in the first step, quantitative research of SAP case study and follow-up analysis of employer brand management in the B2B sector. Due to global level of employer brand management of analysed company, there is an analysis of the most important factors of the Czech youth in the process of selecting the ideal employer. This helps to get a better understanding of the Czech context. This thesis thus provides an insight into the area of analysing B2B environment which is not widely represented in the current literature. Another contribution of this thesis are the outcomes of the research analysing employer attractiveness factors which can be foundation for another research in the analysed company or in general research in the field of brand management and creation and management of employer brand.
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CSR activities of the chosen brand
Marečková, Barbora ; Plášková, Alena (advisor) ; Mihališinová, Varéria (referee)
The diploma thesis is focused on the CSR (Corporate Social Responsibility) activities and evaluates the CSV (Creating Shared Value) activities of the brand producing Slovak cheese and cheese specialties. The aim is to analyse and evaluate them properly, propose the right communication and future goals, that are in line with the current ones. The first part is centred on the description of CSR concept, its establishment, history in the world and in the Czech Republic. The concept of CSV is described next. This is followed by the trends in the communication of CSR on social media and other on-line media. The second part is mostly about the particular brand, its history and main attributes. Already existing activities are analysed, their communication is proposed together with the activities, that should supplement the contemporary ones in the future.
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