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Proposal of the new strategic development plan of Pyšely
Nešporová, Josefina ; Silovská, Hana (advisor) ; Jílek, Petr (referee)
This bachelor thesis deals with strategic planning and its main goal is to design a new strategic document for the city Pyšely. The theoretical part deals with the development and principles of strategic planning in regional politics and provides basic definitions of related concepts. The practical part consists of independently processed socioeconomic analysis of Pyšely, related SWOT analysis and evaluation of the questionnaire. The final part offers proposed strategy, which includes vision, global goal and priority areas. The result of this thesis is functional proposal of the strategic development plan for the city Pyšely, which does not contain financial and monitoring part given the scale of the thesis.
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Does Czech Republic need a carbon tax?
Večeř, Marek ; Špecián, Petr (advisor) ; Máslo, Lukáš (referee)
This bachelor thesis deals with a concept of a carbon tax. It presents the theoretical working of the carbon tax, estimates of the tax rate, possible impacts on the economy and comparison to potential alternatives. In the empirical part of the thesis, there is, based on panel data, analyzed the effect of the size of the carbon tax rate on the amount of emissions of CO2 in selected OECD countries. Results of regression analysis indicate that every increase in the carbon tax rate by $1 per tonne of CO2 will be reflected in the decrease of emissions by 0.57 % in the given country. The thesis thus shows that carbon tax could be quite useful tool for reduction in the amount of emissions of CO2 and therefore a useful tool to reduce impacts of climate change.
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Development of solar diffuser.
Pintr, Pavel
Theoretically attainable productions of photovoltaic plants depend on the quality of solar sensors. We can determine an effeciency and reliability of photovoltaic plants with them. We introduce optical simulation of the original solution of solar sensor in software Optic Studio 15.5 Zemax. We propose new diffuser shape of solar sensor according to our analyse. We\ndescribe a development of first prototypes and their testing in the real conditions.
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The Development of Local Government in the Municipality of Starý Plzenec
Potůčková, Štěpánka ; Kubálek, Michal (advisor) ; Marek, Marek (referee)
This diploma thesis deals with the development of local government in the Municipality of Starý Plzenec, which is located in the Pilsen Region. The main task of the first part (Theoretical background) is a public administration with a focus on the basic territorial administrative unit. Furthermore, it discusses the municipal election system, pays attention to the communal party spectrum and the phenomenon of independence. It also describes the communal political coalition and the typology of local models of democracy. The second part (Practical part) represents the Municipality of Starý Plzenec, its development and basic demographic data. It analyses the economic activity in the Municipality, the character of the building and its budget. Besides that, it compares the results of local elections since 1994 and deals with the current local politicians, the style of local policy and assigns the Municipality to a model democracy.
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Human Capital and Investing into it in the Selected Company
Kosa, Kristina ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
In this graduate work studied problems of human capital and investing in it. Currently, the concept of human capital is widely used. From all enterprise resources, especially in human capital contains the greatest scope for increasing the efficiency of the functioning of modern enterprise. Human capital is becoming the object of investing together with technical equipment, buildings, technologies. The theoretical part describes the basic concepts of human capital, basic viewpoints on human capital theory. The goal of this graduate work is the comparison points of view on the human capital theory and forecasts of market development of human capital in the Czech Republic and the Russian Federation. In the practical part analyzed investing behavior of the Russian group of companies Master in human capital.
The task of the practical part is to find out how the company trying to develop its human capital.
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Communicative Strategy of the Town Třebíč
Mrázková, Eliška ; Vochozková, Jacqueline (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The subject of my final thesis is to emphasize the importance of communication and the usage of communicative tools in towns (by municipal authorities). The theoretical part is focused on the principles of communication and municipal marketing in relation to the public sector. The practical part is devoted to the evaluation of communicative strategies of the town Třebíč aimed at chosen age groups. The reason why I have chosen Třebíč for this analysis of communicative activities is its wide variety of communicative tools which the local municipal authorities use. In the conclusion there are suggestions for the future usage of communicative tools by the town (Třebíč municipal authorities).
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Corporate Social Responsibility and its Impact on Consumers' Behaviour
Grigoryan, Lusine ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The awareness and concern regarding social and environmental issues is growing among representatives of the business sector and they cannot eliminate the impact that they have. Corporate Social Responsibility is a complex strategy to govern the whole process of doing business. The objective of the Diploma Thesis is to prepare comprehensive analysis of current CSR practices in the Czech Republic and find out what type of impact the socially responsible practices of a company can have on a customers behaviour. The used literature represents pervious findings in the field, mainly researches done among Czech customers. In the practical part personal interviews with the company representative will be held in order to examine practical implications of CSR practices for the biggest brewery; Anheusher-Busch InBev.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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Inbound marketing of Nestlé in the area of infant formula
Hnízdilová, Lucie ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
This master's thesis deals with inbound marketing of Nestlé in the area of infant formula. Its aim is to determine whether inbound marketing is a suitable tool for infant formula promotion which is strongly regulated. The thesis is based on a comprehensive analysis of the area of infant formula and analysis of inbound marketing strategy of one of the most dominant companies on the market, Nestlé. In the beginning, attention is focused on important milestones of the development of infant formula and on a case which caused an important change in the promotion of infant formula, Nestlé boycott. The following section deals with the supervision and marketing regulation both in international and the European law. The final chapter of the first part emphasizes on philosophy of inbound marketing. The second part is introduced by outlining the current situation both on global and the Czech market of infant formula. Then, attention is focused on Nestlé. Its introduction is followed by analysis of company's inbound marketing strategy which is then evaluated. For this purpose, analysis of the effectiveness of marketing tools is made with regard to strategic goals of the company.
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