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Organic Food and its Position in Current Retailing
Kubíková, Klára ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
This bachelor thesis is focused on organic food and its position in current retailing. The aim of the thesis is to inform about the position of organic food on the current Czech grocery market and to illustrate the position of organic food by an example of a particular retail chain (Billa Ltd.). The first part of the thesis contains theoretic background. The second part describes the current situation on the organic market in the Czech Republic and includes a tabular summary of retail chains and their assortment of organic food. An introduction of Billa Ltd. is also included in this part of the thesis as well as the position of organic food in this chain. The final part presents the results of a survey carried out by the author of this thesis. This survey was based on personal questioning. Conclusions and prospective improvements of the posistion of organic food in Billa Ltd. chain were drawn on the basis of the survey.
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The problems of the organic food in the Czech Republic
Bořkovcová, Eva ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
The theoretical part of this diploma thesis deals with the history of organic agriculture, organic agriculture in the world, in Europe and in the Czech Republic. In terms of the Czech Republic, it focuses on the development and the current state of organic agriculture, legislative background, supervision and certification, state subsidy and the labelling of organic food. The last chapter of the theoretical part answers questions: Why should people buy organic food, and why should they prefer local organic food to the imported one? It is also concerned with the distribution of organic food. In the practical part the main problems in terms of securing the sale of organic food in the Czech Republic are detected by the means of questionnaire examination. Two types of questionnaires were created for the purpose of the research. The first type is for organic producers and the second one for the sellers of organic food and healthy food products. At the end of this diploma thesis there is a summary of the recognized problems and the forshadowing of the future of organic agriculture in the Czech Republic.
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Marketing research of organic food market in Czech republic
Pacltová, Pavlína ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This thesis "Marketing research of organic food market in Czech republic" deals with consumer research on the Czech market awareness of organic food. The aim is to identify the attitude of Czech consumers to organic food and to analyze their buying habits. In addition, I would like to find out, what are awareness consumers of company Country Life, which I have chosen to compare my research. Based on a survey I will prepare a typical customer of the company Country Life. The first two chapters describe what marketing research is. I also characterized methods of research, where I was most focused on polling. The third chapter is devoted to organic food and the situation in the world and the Czech market. The following chapters are a crucial part of the thesis, where I developed and evaluated the survey. In conclusion, I conducted a recommendation for Country Life stores.
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Use of bio-food in school canteens: primary schools in České Budějovice
RUSFELOVÁ, Zuzana
School canteens can significantly influence children?s eating habits and can demonstrate them perfectly good principles in food selection. The main objective of this thesis is to analyze the interest of school management and pupils? parents in the introduction of organic food in school canteen menus. The questionnaire survey was targeted at primary school and their school canteens that lie in the statutory city of České Budějovice and its immediate surroundings.
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The goat breeding on the organic farm
JIRMANNOVÁ, Kristýna
The management of goat breeding, animal welfare and the influence of goat breeding on landscape are the main aims of my bachelor thesis. The other aims are as follows: basic information about parameters of goat production, processing and market of bio-products, economy of goat breeding and subsidies in goat breeding. The goat breeding was monitoring at the Slunečná organic farm in the Šumava Mountains. The results were interpreted on the basis of the study of special literature and legislation about organic farming and ethology of goats. The data set of goat herd daily regime on farm was created. Winter daily regime and summer daily regime were compared. The conditions of goat breeding were then compared with requirements of legal rules in the Czech Republic and in the EU. The physiological and ethological needs of animals are satisfactory. It is due to modern technologies for stabling, milking, slaughtering and another handling with animals. Goats have the possibility to graze freely on pastures and they effect positively on the landscape management. They keep grasslands without woody plants and weeds.
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The Utilization Of Goats And Sheep In Care For Landscape And Their Submission In Ogranic Farming
JIRMANNOVÁ, Kristýna
The analysis of management of sheep and goat breeding on the organic farm is the main aim of my thesis. The herd was examine at the Slunečná organic farm in the Šumava Mountains. The animals were monitored during grasing season by force of metod ethology monitoring. Sheep and goats were monitored and it was done four times for always 24 hours during a grazing period. The method of the direct monitoring was used and the base categories of the behaviour (food intaking, lying, standing and moving) were written down by an interval method - the interval took 10 minutes. The comfortable, mother's, social and sexual behaviour were writen down as well. Gained data from single sighting was expressed absolute and percentage share form total tables and graphs. The results were interpreted on the basis of the study of special literature and legislation about organic farming and animal ethology. The way of sheep and goats farming was according to an inborn biorhythm and gave the animal free and natural ways of behaviour. The physiological and ethological needs of animals are satisfactory. Sheep and goats have the possibility to graze freely on pastures and they effect positively on the landscape management. They keep grasslands without woody plants and weeds.
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Evaluation of selected influences on performance of beef cattle
ZÍDKOVÁ, Jana
The aim of this Bachelor thesis was to compare meat breed cattle efficiency. For the comparison were chosen these breeds: Aberdeen Angus and Highland. Data about the breeds were finding on Branišov ecofarm and on Bořanovice ecofarm in the area of Šumava national park. Highland cattle breed - Scottish national cattle was imported to Czech Republic in 1991 from Scotland to mountain conditions of NP Šumava to Branišov farm. This breed is ranked among extensive meat breed of small constitutional type, it is also called ?hobby breed?. Aberdeen angus breed is ranked among most widespread meat breed in the world. It originates from North-East Scotland, where the meat performance cattle type was bred in early 18th century. Later it was crossbred with shorthorn breed. Aberdeen Angus is a breed of genetically hornless minor to medium body frame. At breeds the growth was valued by detection their live weight at birth, at the age of 120, 210 and 365 days. From detected data of suspense files basic statistic characteristics were evaluated (percent occurrence, arithmetic mean, minimum, maximum, standard deviation). The average weight of HI breed calves at birth was 25 kg at bullocks and 20 kg at heifers. In 365 days the average weight of bullocks reached 301 kg and 264 kg at heifers. The average weight of AA breed calves at birth was 37 kg (bullocks) and 34 kg (heifers). In 365 days the average weight of bullocks reached 485 kg and 365 kg at heifers. Further there were ranking of reproductive indices and maternal qualities of cows. From observed results was evaluated father influence, birth sequence and calve month sequence depending on calves? weight. Father influence on calves? growth at AA breed wasn?t statistically significant. The highest live weight in 120, 210 and 365 days had AA calves at third calving. At HI breed was influence of calving sequence on claves live weight statistically insignificant. The highest live weight (120, 210 days) had the calves born in august at AA breed (175, 64 kg or 275, 27 kg) and at HI breed (at the age of 210 days 183, 33 kg). In term of economics is this stock raising without grants unprofitable. With grants the gain on VDJ amounts 6876 CZK at AA breed and 10 186 CZK at HI breed. The results proved, that for provision of profitable stock raising BTMP would the Aberdeen Angus heifers be calved at first at the age of 24 months, it has to be assured good fertility of cows, high additions of calves and also high longevity of cows.
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Organic agriculture in the Czech Republic
Simajchlová, Petra ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
The organic agriculture is very current and controversial topic. There is a never-ending argument whether it is economically effective and meaningful way of taking care of plants, animals and environment in general compared to the extensive agriculture. Is it just a huge trickery confusing people, or is it a healthier, environmentally friendlier way of life? In the Czech Republic is the situation even more difficult due to the period of communism. Consumer's knowledge of the principals of organic agriculture is low and we need to get inspired by those other countries which are more developed in this area. By cooperation of government, specialists, farmers and consumers we have to intensify promotion and propagation of ideas of organic agriculture. In my work I tried to provoke some of the most controversial topics and to answer some questions related to the organic agriculture. The aim of my work was to analyze the contemporary situation of the organic agriculture in the Czech Republic and by means of interviews with eco-farmers to find out their opinions about important questions. Furthermore, I tried to discover the most significant problems of the organic agriculture in the Czech Republic.
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