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Internet Marketing
Brounek, Radim ; Chudomelka, Josef (referee) ; Němcová, Zuzana (advisor)
Diploma thesis deals with the internet promotion of the company XY s.r.o. For company will be created new companies website and e-shop. Internet marketing is focused on increasing website and e-shop traffic. Thesis will describe current situation of company using PEST, PORTER and SWOT analysis. According to the results of analysis will be selected the most appropriate solution to achieve objectives. Individual targets will be progressively developed and continuously monitored and evaluated. After a period of one year will be suggested suitable procedures for further websites development.
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E-shop Marketing Communication
Sysalová, Hana ; Ing. Peter Chudý, Ph.D., MBA (referee) ; Dvořák, Jiří (advisor)
This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.
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Marketing in Electronic Commerce
Bártová, Dana ; Kuřátková, Věra (referee) ; Dvořák, Jiří (advisor)
The master’s thesis focuses on marketing in the relatively new spere specifically marketing on the Internet. Specifies the specific deficiencies shop and proposes a number of essential steps for the advanced operation of an existing Internet business. Contains several design solutions that help increase visits in online store, and consequently also increase sales shop.
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Internet advertising and its legal aspects
Petrova, Evgeniia ; Boháček, Martin (advisor) ; Levý, Jan (referee)
The thesis deals with the legal aspects of Internet advertising. The main aim of this thesis is to define a legal code corresponding to this issue and to compare with the laws in Russia. The aim also is specify the efficiency of this legal aspects and review sufficiency of protection of consumers. Further explain the issue of spamming, find out its benefits to the retailer and negative aspects for consumers, and also to compare legal aspects of spamming with legislation in Russia.i
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Legal regulation of online advertising in the Czech Republic
Sládek, Ondřej ; Žák, Květoslav (advisor) ; Grmelová, Nicole (referee)
The thesis focuses on regulation of advertising on the Internet. The aim of the thesis is to evaluate the current state and position of public regulation of online advertising, both in general and on the example of Google advertising network. The approach to achieve defined goals is to first present a theoretical overview of the legal regulation of advertising with an emphasis on online advertising, followed by a case study showing the practical functioning of online advertising rules in Google AdWords accompanied by qualitative research involving relevant representatives of the online advertising market. The conclusion is an assessment of the rules of online advertising and evaluation of the legal rules' role in relation to it.
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Možnosti využití e-marketingu při prodeji vína v internetových obchodech
Novák, Jakub
Novák, J. The Possibilities of using e-marketing in selling wine via e-shops. Diploma thesis. Brno 2015. The content of this diploma thesis is the proposal of new marketing instruments usable for online advertising of retail of wine. The strategy of using comes out of results of contemporary e-marketing tools. Possibilities of using mainstream types of internet advertising are analyzed. Detailed analysis of display and search advertisement is made out. Web site NajdiVíno.cz is made together with proposals of usage of e-marketing tools. On it's existence is demonstrated usage of specific instruments. To extend usefullness of web site a smart -- phone application was made. Thesis also includes an analysis of pre-buying beavior of customers and legislative base of web site NajdiVíno.cz. The summary of recommendations with using elements of online advertising with focus on lowering the costs are the results of this work.
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Internetová reklama z pohledu práva a marketingu
Skyvová, Barbora
Skyvová, B. Online advertising from the law and marketing perspective. Bachelor thesis. Brno: Mendel University, 2015. The goal of this bachelor thesis is to design advising method for the creators of online advertising from the law and marketing perspective. The thesis therefore provides an overview of legal demands concerning advertising process in The Czech Republic and defines terms as well as sorts of advertisement. Furthermore the general knowledge is applied to Internet publicity and financing of the Internet promotion is discussed. The method is aimed at several fields to take in account fulfilment of law discrepancy. Non-compliance with the legislation is demonstrated using practical exemplifications. Marketing recommendations include tools for marketing process within the Internet environment.
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Marketing on-line tourism strategy of the Region of South Bohemia
MACHART, Ondřej
The main objective of this thesis is to identify current tools of online marketing communication of South Bohemia region in the field of tourism and evaluate their performance and efficiency of use. A secondary objective is to design a strategy for online marketing communication of South Bohemia region as a tourist destination using the latest trends and technologies.
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