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Electronic surveillance of current marketing and consumption and its used strategies
Zamastilová, Lucie ; Slavíček, Daniel (advisor) ; Charvát, Martin (referee)
In my dissertation I will deal with the issue of surveillance, which is applied in the area of marketing, consumption and in connection with that in advertising. I will concentrate mainly on the current age and therefore on the electronic surveillance, so the history of the surveillance studies will not be dealt with in this thesis in more detail. The first part of the thesis will be theoretical focusing on the main theses and theories of the current surveillance authors, especially the issues of electronic surveillance. The next part of this thesis will focus on surveillance and surveillance techniques in marketing and consumption. In this part I will also build on the theories of contemporary authors discussing the surveillance topic in the commercial sphere, but I will try to complement the theoretical introduction of the issue with the specific functioning of this phenomenon in practice. The main aim of this thesis will mainly be an overview and comprehensive illumination of surveillance and control issues focusing on the field of marketing and consumption and also mapping its operation in practice. In this part, I will focus on the issue of electronic surveillance in terms of marketing strategies focusing on the application of surveillance on the Internet and particulary on social networks. I...
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A Child as an Active Internet User and the Sphere of Parental Surveillance
Bláhová, Barbora ; Slavíček, Daniel (advisor) ; Charvát, Martin (referee)
My diploma thesis deals with the phenomenon of the internet and parents' supervision, particularly how parents supervise their children who are the active users of the Internet. This paper is divided into a theoretical and practical part. The theoretical part is further divided into two sections - one that looks at supervision and mediating strategies and other one that analyses the internet. Both those theoretical chapters explore their subjects with relation to children as the agents. The practical part of my dissertation is a qualitative research in form of interviews, which helps to understand the phenomenon from the parents' position.
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Institutionalization of the Office for oversight of financing of political parties and movements in the Czech Republic
Sura, Rudolf ; Brunclík, Miloš (advisor) ; Švec, Kamil (referee)
The aim of this my diploma thesis is to analyze the justification for the establishment of the Institutionalization of the Office for Oversight of Financing of Political Parties and Movements in the Czech Republic. Here I will be particularly interested in the sources of incentives to establish of this Office. Next, I will present the internal settings of the Office itself in the sense of what real changes it has brought to the existing legislation that deals with the financing of political parties in the Czech Republic. In the context of the comparison of the current and formerly valid legal regulations, the fulfillment of the principles of the system of financing of political parties will be monitored. On the basis of empirical data from the Office, evaluate the effectiveness and the justification of the introduction of this Office into the legislation of the Czech Republic. Partial goals and their fulfillment form the basis for answering the research question of work. The research question is based on the aims of the thesis and is formulated in the following way: Can the establishment of the Office be justified in view of the previous legal status? It is safe to say that the Office is still building its position within the funding system. It is not possible to estimate in what direction it will...
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Surveillance and Marketing
Ledrová, Šárka ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This thesis looks into the key aspects of surveillance and marketing issues. It describes surveillance as a subject of studies, historical development in studies regarding surveillance and default approaches to the surveillance from the Surveillance Studies branch point of view. Main source of information for the thesis comes from the concept of surveillance from Michael Foucault, Gilles Deleuze, Zygmunt Bauman, David Lyon and other experts. Practical part of the thesis aims to present a balanced look on the marketing as a sphere of surveillance, to describe development of surveillance in marketing and to outline eventual risk and consequences of contemporary surveillance in marketing.
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Syrový, Tomáš ; Vanduchová, Marie (advisor) ; Jelínek, Jiří (referee)
Práce se zabývá podmíněným odsouzením, na které nahlíží jako na samostatný druh trestu. Práce rozebírá prvky podmíněného odsouzení, díky kterým může být podmíněné odsouzení považováno za samostatný druh trestu a ne jak za způsob výkonu trestu odnětí svobody. Výsledek provedeného rozboru by měl vyústit v některá doporučení ke zvýšení efektivity trestu podmíněno odsouzení. Práce je členěna do osmi kapitol. V podstatě podmíněného odsouzení a výhodách podmíněného odsouzení oproti nepodmíněnému trestu odnětí svobody. Ve druhé kapitole je stručně zrekapitulována historie institutu podmíněného odsouzení a to jak ve světě, tak především na území dnešní České republiky. Třetí kapitola rozebírá podmínky uložení podmíněného odsouzení, stanovení délky zkušební doby, možnosti uložení přiměřených omezení a povinností a jejich smysl a účel, zvláštnosti povinnosti nahradit škodu způsobenou trestným činem proti stejné povinnosti uložené adhezním řízení a zmiňuje také možnost uložení výchovného opatření. Na třetí kapitolu navazuje kapitola čtvrtá věnovaná rozhodování soudu o podmíněném odsouzení. Kapitola pátá se věnuje podmíněnému odsouzením s dohledem. Následně je v šesté kapitole pojednáno o významu Probační a mediační služby v ČR podmíněnému odsouzení. Sedmá kapitola rozebírá některé praktické otázky užívání trestu...
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Social Network as a Sphere of Surveillance
Jasková, Anna ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on social media phenomenon from a surveillance studies perspective. It perceives social media as a sphere, where many kinds of surveillance are realized. From those applied by partners to those driven by commercial interests. The thesis is divided into a theoretical and empirical part. The theoretical part concentrates mainly on explanation of the connection between some important surveillance theories with the current surveillance practices on social media. The empirical part allows readers to understand how selected users of social media reflect surveillance and the loss of privacy associated with it.
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Surveillance and Personal Data Protection
Kohoutová, Jana ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis deals with the surveillance and private data protection. The first part brings into the focus the theoretical definition of surveillance and the areas in which it is applied. Important role in this thesis has also it's historical development. For example there will be introduced the historical resolution according to David Lyon to premodern, modern and postmodern surveillance, Michel Foucault's view on the surveillance of the state over it's citizens or society of control of Gilles Deleuze. The second part of this thesis will move to concepts as personal data and their protection. I will define what privacy and personal data means and what is it's value to each of us. This thesis will continue with current legal aspects not only in the Czech Republic but within whole European union. As the next important topic will follow the new regulation of European Union dealing with personal data, so called GDPR that comes into the force next year and it's possible benefits for contemporary situation. The result of this thesis is to provide the insight into the development of surveillance in the society and define it in the areas where it is implied but primarily find out to what extent is this surveillance entitled and where it's limits are. Another aim of this thesis is also to asses the...
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Historical development and modern approach of banking regulation and supervision in Great Britain
Yudina, Daria ; Blahová, Naďa (advisor) ; Gevorgyan, Kristine (referee)
This bachelor thesis is focused on historical development and modern approach of banking regulation and supervision in Great Britain. Provision of banking services plays a key role in this country. It deals primarily with acts that have been adopted throughout the existence of banking in this area and which are concerned with the adjustment of the regulatory framework of this industry. Significant importance in this work was given to appropriate steps that were taken by the regulator during the financial crisis and subsequent reforms to ensure the stability of the British banking system. The conclusion is devoted to the current method of regulation and supervision of the banking sector.
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Analysis of degree of the financial market regulation in the US and expected trends
Malyk, Kateryna ; Blahová, Naďa (advisor) ; Marková, Jana (referee)
The bachelor thesis is focused on the analysis of the US financial market regulation system and the investigation of certain cyclical events, which then lead to a change of regulation. The aim is to provide an overview of the real situation on the financial market. Another aim of this thesis is to highlight the existing significant issue in the US market and warn of possible consequences. Attention is also paid to the interconnection with the cycle of the US President's election. The first chapter generally describes the history of development and transformation of regulation in the United States. The second chapter focuses on the structure of the US financial market regulation and supervision system by regions. In the third part of the bachelor thesis, selected impulses of regulation change are analyzed and the current situation in the US market is described. The conclusion includes a summary and my opinion on the future development potential in the field of regulation.
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Surveillance, Media, Interactivity - Surveillance in the context of modern media
Šafránek, Michal ; Slavíček, Daniel (advisor) ; Fišerová, Michaela (referee)
The purpose of this thesis is to describe the key aspects of the surveillance in the contemporary social media reality. It aims to take note of the basic approaches and theories in the field of surveillance and tries to fully describe and understand the impact of the - so called social media in the (post) modern situation, using the position of the interdisciplinary field of Surveillance studies, and also the works of M. Foucault, G. Deleuze etc., with the emphasis put on the theoretical and practical aspects of surveillance and monitoring of the modern media reality. The work also aims to bring balanced, sometimes critical view on the contemporary means of online communication and the tools, or means, that can be used to monitor the users of the internet - with, or without their consent or notion. Key words Surveillance studies, surveillance, media, online interactions, interactivity, social media, marketing
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