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A Qualitative Study of Strategy Creation in a Sports Organization
Hunal, Martin ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
The master's thesis deals with the issue of the strategy-making process and the development of the strategic planning cycle in sports organizations. The purpose of this thesis is to provide a qualitative study of how managers of the hockeyball club SK Suchdol nad Lužnicí are working with the strategy within the whole strategic planning cycle. The aim of this thesis is to point out the differences between theory and practice and to offer some recommendations for the improvement of the efficiency of the strategy-making process in the above mentioned club. The theoretical part of this thesis is concerned with the research and the synthesis of the contemporary Czech and foreign literature related to the strategy, strategic planning cycle and its perception in the sports environment. The practical part of this thesis deals with the analysis of the strategy-making process in the hockeyball club SK Suchdol nad Lužnicí. This analysis is executed by the qualitative method, i. e. by personal interviews with the individual members of the club, who are participating in the strategy-making process and working within the strategic planning cycle. To conclude this thesis, specific outputs are generated, which are based on a comparison of the obtained information with the theory. These outputs can serve as recommendations for the improvement of the efficiency of the strategy-making process, both for managers of the analysed sports club, as well as for other executives and managers of similar sports organizations.
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Marketing plan of Sporthotel and the nearest sport facilities in Kostelec nad Černými lesy
Fousek, Jiří ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Name Marketing plan of Sporthotel and the nearest sport facilities in Kostelec nad Černými lesy Short summary The main aim of my bachelor's thesis is to create a marketing plan for Sporthotel in Kostelec nad Černými lesy. The basis of my marketing plan will be situation analysis, which deals with availability of sports facilities, current offer for customers and quality of similar sports facilities in the neighbourhood. Marketing plan will include offer of services, promotional strategy and financial budget of Sporthotel for following years. A part of the thesis deals with management of sports unities, which run the sports grounds. Key words Marketing planning and plan, civic association, management of sports club, marketing mix.
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E-marketing from multinational company and sports club point of view
Mandys, Štěpán ; Křivda, Tomáš (referee) ; Šíma, Jan (advisor)
Souhrn: E-marketing nebo-li snaha obchodni spolecnosti informovat o vyrobcich a sluzbach, propagovat a prodavat je pomoci internetu, je pomerne novou marketingovou disciplinou, jejiz pocatky sahaji do druhe poloviny devadesatych let minuleho stoleti. Tato diplomova prace strucne mapuje vyvoj e-marketingu, jeho jednotlive soucasti a ukazuje jeho praktickou implementaci v prostfedi nadnarodni firmy a ceskeho sportovniho klubu. Cilem je porovnat jednotlive strategic obou firem, ale pfedevsim se zamyslet nad jejich pfistupem k tomuto novemu komunikacnimu kanalu jako celku, nad tim jakym zpusobem a k jakemu druhu komunikaceje vyuzivan. Summary: E-marketing also referred to as marketing of products or services over the internet is relatively new specialization in marketing beginning of which is dated back to late nineties. This thesis briefly describes development of e-marketing, it's individual parts and points out it's ways of adaptation in the field of multinational company a Czech sports club. The goal of the thesis is to compare strategies but in the first place to focus on different approaches both companies have towards this new marketing discipline and to show how e-marketing is being used in different areas of business. Klicova slova e-marketing, e-komerce, internetova reklama, Eli Lilly, ZVVZ USK Praha...
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Economy of the football club SK Slavia Praha
Brejcha, Lukáš ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of this paper is to evaluate the economic situation of the sports club SK Slavia Prague, which has a long tradition in our country. The work consists of an introduction, theoretical - methodological part and a practical part. In the introduction, briefly describe football in our country. Then, the theoretical - methodological section contains a whole history, its ownership structure, etc., and also describe methods to be used in the practical part. The practical part will consist of financial analysis, economic analysis of the club, I will also deal with the demand after the product of the club and its depandancy on various factors, there also will evaluate whether the SK Slavia Prague has adequate economic base by new UEFA standards (UEFA Club Licensing and Financial Fair Play Regulations). Finally, I will try to assess how the economic crisis has affected the club SK Slavia Prague.
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State and botanical composition of turfs on selected football playgrounds and possibilities of their improvement
BĚLÍK, Michal
The aim of my thesis was to assess the condition of the lawn at selected football pitches. At individual courses that were selected for analysis to determine the composition of the stands and was designed to measure the maintenance and improvement of grassland selected courses. The literature review includes knowledge about the history and significance of grassland. An important role is also played by the different grass species suitable for football lawns. It also includes the lawn care, which consists of proper irrigation, fertilization, mowing, etc. Finally, it plays a very significant role requirements on the football field and categorization system football pitches. The literature review will also find a brief characterization of individual pests, diseases and weeds in the lawn. To assess the pattern grass samples were taken for analysis grass species of three football pitches and a football club Spartak Pelhřimov, sports club Ústrašín and sports club Žirov. Subsequently, an analysis of individual lawns. Football clubs FK Spartak Pelhřimov and FC Žirov had the best mix of grassland. For the football field team FC Ústrašín was grassland at individual locations in worse condition, and therefore was recommended various measures, which consisted of a better fertilization, irrigation, sow empty seats etc.
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Theatrical activities as a part of the projects of Workers Sports Clubs in the First Republic
Hejmová, Anna ; Just, Vladimír (advisor) ; Topolová, Barbara (referee)
Anna Hejmová Theatrical activities as a part of the projects of Workers Sports Clubs in the First Republic Summary The thesis represents a comprehensive insight into the current theater historiography's neglected phenomenon of working-class theatre in the epoch of the First Czechoslovak Republic. Working-class theatre means intended activities of sports associations, working-class classic theater (as defined in dramaturgical selection), the new theatre, called "new repertoire", promotional agitation of small theater forms, but also theatrical festive scenes od sports festival (compared are Sokol, workers Olympics, spartakiades). The thesis is conceived into four principal chapters: I. Theatrical activities as a part of projects of Workers Sports Clubs in the First Republic in the context of Czech professional theater's development II. Theatrical activities as a part of projects of Workers Sports Clubs in the First Republic in the context of foreign theatres III. Theatrical activities as a part of projects of Workers Sports Clubs in the First Republic in the context of Czech amateur theater's development IV. Theatrical activities as a part of projects of Workers Sports Clubs in the First Republic in the context of Sports Movement's development Through these four chapters mentioned above I considered the...
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Valuation of football club FC Slovan Liberec
Nekvindová, Martina ; Mařík, Miloš (advisor) ; Luxemburk, Patrik (referee)
The aim of this thesis is to find a suitable approach for valuation of Czech football clubs and application of this approach for valuation of FC SLOVAN LIBEREC. The thesis examines specifics of football business and its effects on valuation. The market value of FC SLOVAN LIBEREC is determined as of 31. 12. 2015, based on strategic and financial analysis of the club.
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Economy of the football club FC Slovan Liberec
Kubelová, Dita ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of this work is the economic situation of the football club FC Slovan Liberec, playing since 1993 Czech top league competition. Theoretical part will outline the issues, which in the practical part will be examined deeper. I will define the basic terms, relationships and formulas that were subsequently applied to a specific company. At first, the practical part will be devoted to traditional financial analysis, where the horizontal and vertical analysis will examine the assets and liabilities, and then I will focus on individual groups of the ratio indicators and always compare obtained results with selected league clubs. The next section will analyze the demand of the customers for the club's products - ie. attendance at the home matches. I examine whether the participation at the matches is in a relationship with the current success of the club and whether the day of the match actually affects the fans' attendance. In the final part of the thesis I will try to propose innovative solutions that would help the club to solve the identified problems.
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Financial analysis of FC SLOVAN Liberec
Ďurík, Jozef ; Procházka, David (advisor)
Thesis "Financial analysis of FC Slovan Liberec" focuses especially on reviewing financial position and efficiency of this football club in four year period. The first theoretical part is complemented with practical calculations in the second part. In the second part author focuses on horizontal analysis, vertical analysis and other models of financial analysis.
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Musical Life in Česká Lípa Region After 1945
Bendová, Eliška ; Valášek, Marek (advisor) ; Stříteská, Leona (referee)
Česká Lípa is a district seat located in the Liberec region. It had served as an important traffic junction since the Middle Ages because of its situation near the German and Polish borders. Thus, cultural customs and traditions of neighbouring countries and especially of the German majority had played a significant role in cultural events in the town and its surroundings. After both the World War I and the World War II, old residents and also new incomers endeavoured to re-establish or build a new background for the town's social life. Despite the fact that the majority of the post-war period was affected by the communist regime, the citizens set up clubs, organized competitions or festivals and by doing so, in many cases, they unknowingly built traditions that have been preserved till present days and are living inspiration for new generations of Česká Lípa inhabitants. Both the work of our ancestors and their legacy is extremely valuable cultural heritage. Due to the limited range of the diploma thesis and the author's specialization, this thesis focuses particularly on musical institutes and choirs in the region Česká Lípa. Unfortunately, the extant materials do not cover all musical activities, ensembles, personalities and events related to them since the World War II. It is worth mentioning...
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