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A usage of industrial heritage in tourism development on case of local railways Jindřichův Hradec
ŘEHÁČKOVÁ, Jana
The target of this bachelor thesis was to analyze the supply of services provided in a district of company JHMD, a. s. This company operates one of the last narrow gauge railways operating in our country. They are the significant technical monuments. These industrial heritages contribute to development of tourism in this area.Based on the marketing analysis was proposed a new product, innovated currently offered products by travel industry, and determined the profile of typical traveller.The profile of the typical traveller went out from questionnaire analysis.
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Regional development and the territorial protection of rural architecture complexis in villages in České Budějovice district II. part.
PEŠKOVÁ, Lenka
The aim of this diploma work was to find out in what extent the monumental protection of rural monument preserves and zones affect the country development. Whether this monumental protection brings benefits for the municipality or not and how the citizens of selected villages perceive this monumental protection. Other aim of the research was to find out the rate of co-operation between the authorized municipal authority, monumental authority and the Regional authority in České Budějovice. The research was carried out in rural monumental preserves and zones in the region of České Budějovice {--} II part, specifically on rural monumental preserve (Holašovice) and eight rural monumental zones (Bavorovice, Božejov, Břehov, Dobčice, Kojákovice, Lipanovice, Opatovice, Rožnov).
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Theatre festivals in CZ – Summer Shakespeare Festival
Müllerová, Barbora ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis is aimed at one of the most important theater festivals of its kind in the Czech Republic - Summer Shakespeare Festival. The greatest emphasis is on location in Prague, the major scene of a festival in the premises of the Supreme Burgrave's House of Prague Castle and the overall significance of the festival for the capital city. The beginning is devoted to the history of the Summer Shakespeare Festival in terms of creation of the festival and development of it's program. Many of the area gained marketing, which is essential in any organization of cultural events. You will find a theater festival as a specific product and how to make such a product ad. An important point is the blog and the views of the festival audience. Another chapter is devoted to financing Summer Shakespeare Festival and how to obtain financial and media support. Thesis shows the preparation and conduct of the festival in practice. The uniqueness of this project is to interconnect the theatrical performances and cultural monuments, so another part of the paper alludes to the scene and related matters. Final section is focused on programming plan of Summer Shakespeare Festival in the coming years and comparison of the importance of the festival not only in the scale of the Czech Republic.
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Revitalizace kulturních památek v Dolních Počernicích s využitím financí ze strukturálních fondů EU
Holáňová, Andrea ; Tyslová, Irena (advisor) ; Patočka, Jiří (referee)
The main aim of my bachelor thesis is to describe the possibilities and approaches how to renewal cultural relicts which have already lost their use and how to integrate them into a contemporary community. In a theoretical part of the work original requirements for preservation of cultural heritage in the Czech Republic are discussed and individual conceptions concerning this systematic care are presented. Since a main problem is a shortage of financial sources in a culture, a possibilities of utilization of European Union Structural Funds are discussed. The utilization of European Funds simplifies and helps to many subjects to ensure a needed care for monuments. These Structural Funds enable to many villages and cities to carry out such projects which should be hardly ever done without this support. For a practical part of my work I have selected a region of Prague called Dolní Počernice which has been a successful recipient of these European Funds for several years and, on the basis of these Funds, it has already finished many unique projects to preserve and develop cultural assets. Each of these already realized or planned projects is a good example how to improve the life of the people in the region and how to enrich a social and culture life of habitants. In addition, these Funds can help to increase a competitiveness and attractiveness of this region. I believe that these projects are not the final ones but they are only a step for a further development of this part of the Prague.
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Funding opportunities for private owners of cultural monuments
Zatloukalová, Edita ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The diploma work is focused on financing of cultural monuments which are privately owned. The paper defines the notion of cultural monuments and obligations of the owner resulting from the legislation. Included are the general conditions for obtaining grants. Funding of restoration of cultural monuments can be obtained from the state budget, municipal budgets, EU funds and EEA / Norway Financial Mechanism. Another option is to cooperate with socially responsible companies. The findings were applied to the cultural monument Jarošův mlýn and the specific options applicable to this monument are suggested. The biggest obstacles to obtaining the grants are mentioned.
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Importance and capitalization of cultural monument in Karlovy Vary region
Lojín, Lukáš ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This thesis is determined by general definition of culture and especially cultural monument, its management and own sources of financing. General lessons have been applied in the case study on five specific cultural monuments in region of Karlovy Vary. It analyzes visit rate, marketing and sources of own financing of those cultural monuments. It contains comparison of outcomes between those objects. Expansion of sources of own financing is important for decreesing of dependence on public funds. For raise of those sources, higher visit rate together with good marketing strategy, are needed.
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Economics of utilization and functioning of historical monument in light of regional developement on the example of Cesky Krumlov region
Nováková, Vendula ; Patočka, Jiří (advisor) ; Slepička, Alois (referee)
A thesis is concerned with the functioning of the State Castle and Chateau of Cesky Krumlov and with the impact of the UNESCO monument on the krumlov's tourist destination and region. A theoretical part is focused on area of the legal regulations of monument preservation and on possibilities of the financing of historical monuments in the Czech republic, as well as on economic contexts of the historical areas and on the theory of regional development and tourist trade. An applicative part focuses on the rich history of krumlov's region, as well as on the building and historical development of the town Český Krumlov. The basic part is dedicated to the economic analyze of functioning of the castle and to the effectiveness of functioning of krumlov's tourist destination. Krumlov should be apprehended in the wider regional context therefore is final part dedicated to the analyze of potential regional tourist corridors. The aim of this thesis is to make analyze of functioning of the State Castle and Chateau Český Krumlov in light of effectiveness and operating potential into the future and demonstrate basis functional absences and unimproved developing potentiality of krumlov's tourist destination in the wider context of regional development.
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Financing of Cultural Monuments in the Czech Republic -- The Dominican Monastery in Pilsen
Pulicarová, Daniela ; Khendriche Trhlínová, Zuzana (advisor) ; Tittlebachová, Šárka (referee)
The thesis is focused on the issue of financing of cultural monuments in the Czech Republic with a special accent on religious monuments. Attention is given to the dominican monastery in Pilsen, its usage and management. There is a definition of cultural heritage in the thesis as well as its general legislative and institutional framework; next chapters target the specifics of the dominican monastery in Pilsen. The fundamental theme of this thesis is the compatibility of a reasonable usage of the potential of the monument with providing/ensuring sufficient financial resources for its administration as well as its operations and functioning. This is closely linked with the concept of object, including the care of cultural heritage and held activities.
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Economic projects in the field of utilization of the historical monuments in the Czech Republic
Pelcová, Veronika ; Patočka, Jiří (advisor) ; Kouba, Vojtěch (referee)
A thesis called 'Economic projects in the field of utilization of the historical monuments in the Czech Republic.' covers the issue of problematic upkeeping of the historical sights and some possibilities of their usage in the field of economic projects. Chapter one refers to the legal regulation concerning the maintenance of historical monuments. Chapter two is devoted to the history of sights upkeep in Europe and in the Czech Republic. Chapter three introduces the term cultural monument and the conception of the cultural monument as economic good to the reader. Another part of this chapter is devoted to the specificity of the economic projects in the field of utilizing the sights. Chapter four refers to the financial upkeep of the historical monuments, especially to the possibilities of obtaining the financial resources from the public funds. It also covers some other alternative ways of financing. Two following chapters deal with the issue of using marketing and management in already realized economic projects. Second part of the thesis is devoted to implemented individual projects. The aim of this thesis is to map the main troubled areas in realizing the projects in the field of utilization of the historical monuments in the Czech Republic.
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