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Standard - Non-standard in the Modern Czech
Velčovský, Václav ; Mališ, Otakar (referee) ; Starý, Zdeněk (advisor)
The thesis focuses especially on three aims: (1) to characterise the development of opinions about literary language since the time of Dobrovský until today, (2) to analyse various theories, models and aspects of the literary language as a specific variety of national language in the Czech eyes and (3) to attempt to create, analyse and apply a certain term that would cover the suggestibility and influencing of the concept of literary language by non-linguistic factors. Dobrovský, who, in fact, was the first to codify Veleslavín Czech in all its complexity, is often blamed for the present linguistic (partly diglossic) situation. On the other hand, he conceived his grammar as a description of the humanistic Czech. Only the succeeding generation made a norm of it and the norm was to be accepted by the new Czech language. What Dobrovský described was brought to life by Jungmann and his generation. With regard to the incomplete functional spectrum of humanistic Czech, the situation was even more complicated. The foundation stone of the new Czech language was the Czech - German antagonism. Defensive purism was in the tempestuous time of language and administrative disputes of Cisleithania replaced by an offensive one. PLC tried to cope with the heritage of the offensive purism in the light of change of the...
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The language of the Portuguese advertising
Melounová, Irena ; Jindrová, Jaroslava (referee) ; Hricsina, Jan (advisor)
My graduation work, The Language of Portuguese Advertising, deals with modern and dynamic promotional discourse. The results presented in the project are based on the analysis of self-gathered promotional wordings in the Portuguese press from 2006 - 2008. The project is divided into 8 chapters reflecting individual linguistic discipline and verbal level. Advertising is mainly one-way communication originating from a company and going to anonymous parties, not a specified potential customer group. First of all, the promotional message has to catch the recipient's attention; secondly, it should inform about product purchase benefits in the best way. The conative function ranks first among the linguistic functions.Printed advertising has a verbal-iconic character. The brand name in advertising represents minimal linguistic utterance. Primarily, I devoted the chapter on pragmatics to conversational maxim denials. Promotional messages often don't adhere to relevancy and quality. They usually deputize indirect verbal acts. Expressions such as aqui and agora predominate in the temporal and local area of deixis and they refer the utterance to the moment and place of the speech. The most frequent demonstrative is este that refers to subjects being promoted. The most-used morphosyntactic means to praise a product or...
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Aesthetical experience of young people in the postmodern age
Myšík, Michal ; Bednář, Miloš (referee) ; Jebavá, Jana (advisor)
Name Aesthetical experience of young people in the postmodern age. The t h e s i s o b j e c t i v e s The goal of this diploma thesis is to introduce into the issue of postmodern world (postmodernism).It is mainly focused on the philosophy, aestetics and sense of the world from the young people's point of view. M e t h o d Based on literature search, compiling phase, analysis and comparison of available piece of knowledge it is possible creatively apply contemporary resume. R e s u l t s The diploma thesis in its practical part presents subjective point ofview on the postmodern world in 21st century. It is focused mainly on the field of philosophy, aestetics and literature. K e y w o r d s Postmodernism, experience, aestetics, philosphy, personality.
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Evaluation of strain demands during spinning of chosen groups of fitness centre clients
Tuháčková, Eva ; Kovářová, Lenka (referee) ; Horčic, Josef (advisor)
UNIVERZITA KARLOVA V PRAZE Fakulta tSlesne vychovy a sportu SURNAME AND NAME OF THE AUTHOR: Eva Tuhackova FIELED OF STUDY: Physical Education and Sport SUPERVISOR: PaedDr. Josef Horcic, PhD. DISSERTATION TITLE Evaluation of strain demands during spinning of chosen groups of fitness centre clients. GOALS The goal of this dissertation is the evaluation of strain demands during spinning, of chosen groups of fitness centre clients and the evaluation of fitness changes after a three-month interventional training program. METHOD This dissertation has been compiled in the form of experimental quantitative research. Research has been done in standard conditions with minimizing external influence (spinning hall). The chosen groups are clients from Marianske Lazne and Prague, who regularly visit spinning lessons 1 -2 times a week. RESULTS While evaluating the results of the measured group during the three-month interventional training, fitness of the individual measured groups showed recorded increases as well as decreases. Decreasing average cardiac rate, consequently increasing body fitness, was recorded for men. On the contrary for women, increasing average cardiac rate was recorded and consequently decreasing body fitness. Decreasing maximum pulse rate was recorded during measured spinning lessons for all groups...
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Confrontation of game performance efficiency between Czech and foreign players of the Czech highest men basketball league during seasons 2002/2003 - 2007/2008.
Jindra, Martin ; Kaprálek, Tomáš (referee) ; Velenský, Michael (advisor)
Thesis name: Confrontation of game performance efficiency between Czech and foreign players of the Czech highest men basketball league during seasons 2003/2004 - 2007/2008. Thesis aim: Coherent formulation of determination proces of limitation of foreign players in the Czech highest men basketball league and ascertainment of the impact these changes had on the game space of Czech players. The aim is also the efficienty confrontation of Czech and foreign players. Method: The main methods are document analysis and secondary analysis. Outcome: The outcome should point out at the insufficient game space Czech players have in the Czech highest men basketball league and it should provoke a discussion about the quality of young Czech players who are transferring to the adult league. Keywords: basketball, dokument analysis, foreign players, statictical data.
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Movement programs for body correction
Mrštinová, Pavla ; Potměšil, Jaroslav (referee) ; Fialová, Ludmila (advisor)
Name of diploma work: Movement programs for a body correction Aim of work: Effectiveness discovery of movement program for a body correction which is organized by company focused on overweight regulation. Method: Measurement of the physical parameters and questioning persons at the beginning of three months movement program and also at the end of it. Results: Movement program attended by clients is very useful both in light of obesity correction and also in light of correction of psyche and self-confidence. Key words: Movement program, obesity, overweight, physical parameters, fitness, oneself physical perception. Powered by TCPDF (www.tcpdf.org)
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Marketing strategy of company which trades with shoes
Mrvová, Irena ; Zapletalová, Šárka (advisor) ; Průša, Přemysl (referee)
Goal of bachelor thesis is to propose a new possibilities, thanks to which can firm expand further on our market, strenghten her position and become one of the main seller of shoes for middle class. Theoretical part of the thesis is focused on marketing situational analysis. Also set importance on necessary essentials of formulation of marketing strategy. In final part are briefly described marketing trends of last years. In practical part are theoretical methods confronted with particular firm dealing with shoes, which can not be named due to preservation of firm secrets
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The influence of the specific conditions on the configuration of diving equipment
Freja, Jan ; Fiala, Miloš (advisor) ; Bažant, Filip (referee)
The name of the work: The influence of the specific conditions on the configuration of diving equipment The objectives of the work: The aim of this work is to create a comprehensive view of the most commonly used configuration diving equipment, during the diving itself affected by specific conditions and its most important part of the historical development to the present. The properties the most frequently used configurations. Methods: For the completion of information about configuring diving equipment has been chosen, the analysis of the literature and current internet resources which are related to areas of diving. To select a suitable diving kits were used informatik not only from literature, internet resources, but it was also used personal experiences supplemented by informal interviews with divers. Results: The result of this work is an assessment of the configurations of diving equipment that affect specific conditions Keywords: Diving, specific conditions, dive configuration, dive equipment
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Historical development of Britisch Labour Party since 1900 to 2001
Válová, Lucie ; Stracený, Josef (advisor) ; Havlík, Radomír (referee)
The diploma thesis describes the development of British Labour Party from its foundation in 1900 to the end of the first term of Tony Blair's government. The work focuses on the ideological development of the party in historical context. The party was founded as a left-wing organisation, supporting the working class, collaborating with trade unions and its main aim was nationalization of the means of production and establishing of socialism in Britain. The party left this aim at the end of 20th century by the revision of its constitution it claimed to be a modern social democracy, which supports capitalism. The kernel of the problems is in the so called "revisionist era", i.e. from 50th of 20th century to 90th of 20th century, when Blair became a leader. Then the party was labeled as New Labour Party and it introduced itself as an organisation with its own concept of the Third Way. The work is based mainly on publications of British political scientists, whose works have not been translated yet into a Czech language.
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Yoga - Antistress System
Lošťák, Jiří ; Potměšil, Jaroslav (advisor) ; Čichoň, Rostislav (referee)
Name of the thesis: Yoga-anti stress system Goals of the thesis: Today's hasty time brings lots of negative impact on humans. People are always busy having no time for themselves especially for their body and mind. The goal of this thesis is to prove a positive impact of yoga exercise on human body and mind. Other impact involves stress elimination. By the help of this thesis I would like to demonstrate that an everyday yoga implementation can lead to a total anti stress and relaxing way oflife without any stress response. Methods: The thesis is based on a specific yoga exercise targeted at body and mind stress elimination. This exercise was done by pre-determined groups of di:fferent-age yoga gymnasts (either beginners or intermediate ones). The beginners were examined with the help of interviews, observation or questionnaires in a given time span (6 months). At the beginning of the research a form was filled in with appropriate data and after six months the process was replayed. Afterwards, on grounds of given data proper changes in questionnaire points have been analysed. Other interviewees undergoing the research comprised yoga non-practising individuals, intermediate yoga gymnasts and advanced individuals. The research of these groups was based on a comparison method (condition before the...
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