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Management of marketing at the University of South Bohemia in České Budějovice
MIKEŠOVÁ, Michaela
The particular purpose of my thesis was to analyze University of South Bohemia in České Budějovice?s marketing management. In my thesis I have focused on marketing communication and issues of corporate identity which belongs to fundamental components of public relations. After evaluation of instruments currently put to use and after benchmarking elaboration I can convey, however, University of South Bohemia falls behind other universities in many aspects particularly in modern trends. My thesis summarizes many deficiencies and areas which deserves more attention in the future. I believe the University is going to realize measures to improve its position. I also hope it will appreciate my comments and it will take my proposals into account which could catch up some of trends.
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Comparison of virtualization systems technologies
SLÁDEK, Lukáš
This bachelor thesis deals with the description of virtualization technology systems commonly used in IT practice. It discusses basic concepts, defines the term virtualization. The larger part is devoted to analysis of the principles on which the virtualization works. We can find here the concept of hardware virtualization, software virtualization, paravirtualization, hypervisor and other. All of these concepts are explained. The following is a description of products that are in common practice used to virtualization, including the description of their architecture and components of virtualization systems. Three representatives of hardware virtualization are described in detail -- VMware ESXi, Microsoft Hyper-V, Xen Hypervisor and two representatives of the software virtualization -- Oracle VM VirtualBox and VMware Workstation as well. These five products are tested and evaluated in the last part of the thesis. Based on the overall benchmarking are systems approximately the same performance, but in particular tests we can find differences.
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Economics and management of selected retailer
FLORIÁN, Zdeněk
The main objective of this diploma thesis was to evaluate the economic situation in the selected retail chain, which is operating in the market of the Czech Republic. Then the Retail chain Tesco was elected for this purpose. To achieve these objectives the detailed financial analysis was realized and the intercompany comparison with competitors of this retailer was also used.
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Porovnání konkurenceschopnosti turistických destinací v České republice a ve Slovinsku
Ricková, Karla ; Luštický, Martin (advisor) ; Musil, Martin (referee)
This diploma thesis deals with the benchmarking method and its practical use in continuous process of destinations' competitiveness enhancement. It describes the importance of tourism for destination's development and increasing need of its management, in order to become more competitive. Revealing the key factors of success that are created by destinations' competitive advantages enables destinations to keep or even to strengthen their position on the international tourism market. The main goal of the thesis is to apply the benchmarking method as a tool for an analysis and comparison of selected competitiveness factors of the Czech and Slovene tourist destinations from the Austrian tourists' point of view. Based on the analysis results, the particular competitive advantages of the Czech Republic and Slovenia are determined and commented.
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Benchmarking of financial performance (based on a specific company)
Hurtová, Zuzana ; Král, Bohumil (advisor) ; Sako, Vladimír (referee)
Presented diploma thesis compares financial performance of a selected company with the financial performance reached in a given industrial sector. INFA criteria are used for the evaluation of the company and of its performance. INFA is a system of pyramidal decomposition of economic value added. The sector database of the Ministry of Industry and Trade of the Czech Republic was used for the referential analysis. The thesis consists of two parts. The first part defines financial analysis, economic value added and INFA criterion system from a theoretical point of view. The second part applies INFA on the specific company. The values of company indicators determined by this method are then compared with average values in the sector. Discrepancies are discussed and elucidated. The final chapter evaluates advantages and disadvantages of the used benchmarking model.
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The use of logistics in a manufacturing company
BODLÁKOVÁ, Alena
The graduation thesis deals with the use of logistics in the brewery Pivovar Protivín a. s. The paper presents a view of the current situation of Czech breweries in the Czech Republic as well as in the world. It maps the trends of recent years in the brewing industry and shows how Czech breweries have faced up the economic crisis. The results of Pivovar Protivín are presented and compared with the results of Svijany brewery. The distribution of Protivín brewery products is analyzed. Based on the analysis, the time frame of beer delivery to customers is made. Further on, the questions of the packaging management in Protivín brewery are dealt with. Breweries are specific for complex and expensive reverse logistics of returnable packaging. The question whether producing beer in PET bottles would be appropriate for Protivín brewery is studied. Determining the level of services provided for brewery customers is examined. According to the results presented here, the greatest demands on services provided by breweries appeared to be those by the customers in gastronomy sphere. Based on the questionnaire investigation, the standards in providing brewing services were set together. Finally, I suggested possible improvements that should lead to cost savings, greater flexibility of operations and competitive advantages for the Protivín brewery as well as for the whole K Brewery Group.
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Financial analysis of E.ON Energie, a.s.
Vrabcová, Klára ; Holečková, Jaroslava (advisor) ; Bobek, Michal (referee)
The main aim of the thesis is to perform the financial analysis of company E.ON Energie, a.s. based on the accounting data from 2006-2010, to critically assess the development of the data and important ratios and to compare the results with the best company in the industry sector. The thesis is divided into two main parts: the theory and the practical application. The theory explains the methods that I decided to choose for the financial analysis -- horizontal and vertical analysis, ratios of profitability, leverage, liquidity and activity, the DuPont analysis and selected bonity and bankruptcy models. In the theoretical part I also assess the explanatory power of financial statements and its main threats. In the practical part I present the company as an electricity and natural gas retailer. The energy industry has recently undergone a market liberalization, which had a large impact on the energy companies. As the sector analysis of Michael Porter confirmed, the industry faces greater competition than before. The energy companies are also influenced by macroeconomic developments, e.g. GDP and energy consumption, prices in the electricity market and the euro exchange rate. The main result of the performed financial analysis is the fact that E.ON Energie, a.s. follows its strategy to become a leader in the electricity market. In the years 2009 and 2010 E.ON Energie, a.s. caught up with CEZ Prodej, s.r.o. in the liquidity, leverage and activity ratios. In addition to this, it improved its profitability. Moreover, the revenues grow at a faster pace than in CEZ Prodej, s.r.o. In the future it will be interesting to see how the company will develop despite the increasing competition in the market.
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