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Use of Video in Physics Education
MASOPUST, Jiří
This thesis deals with the use of the video as a didactic tool in the education of the physics. Introductory part is theoretic and focuses on classification of didactic tools which can be used for physics teaching. Second part analyses the possibility of capturing physical effects, especially effects with very long or very short duration which cannot be captured by conventional devices. This part is focused on the right selection of physical effects, selecting and setting of suitable devices for capturing and further processing of the recorded video. The next section is based on the previous analysis of physical effects, which are recorded and processed into the form of educational movie. The main result of this thesis is the collection of educational movies of fast and very slow physical effects useful as the didactic tool for the teaching of physics.
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Audiovisual Content in the Online Environment
Míchalová, Nikola ; Pavlíček, Antonín (advisor) ; Kutálek, Petr (referee)
Diploma thesis deals with the management of information in companies, especially the use of audiovisual content in the online environment. The theoretical basis of the work offers insight into the problems of communication through company websites, definitions of terms needed for subsequent research investigation in the empirical part. It provides quantitative and qualitative findings from the Czech export companies and their access to audiovisual content in the communication with stakeholders.
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Usage of videomarketing in presentation of tourism destinations on the internet
Petkov, Michal ; Herget, Jan (advisor) ; Kvítková, Zuzana (referee)
This thesis primarily focuses on usability of video in tourism destination online marketing. Main aims are analysis of video usability modes and testing of online video ad effectiveness. Thesis also evaluates overall advisability of using videomarketing tools in destination marketing. The first chapter describes international tourism and some important tourism terms related to the overall topic such as destination, image and destination marketing. The second chapter contains facts about key internet trends and their use in tourism industry. There is also part dealing with mutual influence of internet trends and tourism consumers' behavioural shift. The third chapter presents the analysis of roles and usability modes regarding online video. In the fourth chapter there is a test of banner advertisements effectiveness consisting of video and non-video banners data comparison. Results show possible usage modes of videomarketing for destination. User generated content with video, social networking and review systems were identified as key tools for combining with online video and thus enhancing online destination marketing. These topics are also considered as the most suitable for further research. Data testing results point out higher effectiveness of ads with video content when compared to non-video content ads.
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Product placement in music videos in Czech Republic
Pajerová, Hedvika ; Pešek, Ondřej (advisor) ; Poucha, Tomáš (referee)
In my thesis I mapp the current situation prevailing in the Czech Republic in the area of product placement in music videos. The analysis of situation is based on an analysis of Czech and foreign music videos and interviews with experts. General public's view via product placement affects survey conducted online only. In conclusion of the practical part of my thesis is case study for product placement in music video for independent, underground, Czech band. This academic work should contribute to more widespread product placement in the environment of Czech music videos.
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Design and implementation of instruments for monitoring and evaluating physical activity of insects
KAKAŠ, Štefan
The aim of the diploma thesis is the development and subsequent construction of the device whose function is measuring and evaluating physical activity of insects. This instrument is unique in the Czech Republic and will be able to record physical activity of insects by using a video camera. Later that it will be able in this video shot back to reconstruct kinematic and statistical data about the movement of insects with software which is developed with Visual Basic .NET. On the base sufficient od obtained data it can be used to verify the premise of biologists about nervous systém, brain function and behavioral of Drosophila Melangostar which is more than a century used as model for genetics experiments. Finally, the conclusion compares the result of previously known and available software solutions in the world of biology, which are still used as a source for the results of performed experiments.
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Teaching programming in Python
FORTELKA, Tomáš
The target of this Bachelor thesis is to create a training-lesson's collection, which will be usable for teaching object oriented programing in high schools and also in universities. The Python language is dynamic object oriented language, which has, beside using in practice, very good response also as the language used in the preliminary courses object oriented programing.
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Multi-tier system of distribution of audiovisual content
Pulda, Michal ; Donát, Jiří (advisor) ; Mildeová, Stanislava (referee)
This paper analyzes and critically evaluates present music and video market functioning with emphasis to the sales of electronic format of this content which is preferred by current customers. It analyzes the widespread trend of content sharing via the Internet and specifies reasons why the trend is happening. It defines cases of behavior that are justifiable in the eyes of consumers and therefore legitimate (i.e. creation of backups, downloading and sharing legally unavailable content, downloading for personal use, etc.) and elements that reduce value of the legally distributed content for the customer (copy protection mechanisms or current licensing system). Furthermore, it analyzes new economic approaches that enable the utilization potential of the Internet (i.e. the Long Tail Theory) or of potential customers (Crowdsourcing, Word of Mouth, Gamification). The paper analyzes the functioning new services that use the Internet as a platform for their operation and offer users the experience they want. Proposal for this new system of audiovisual content distribution is proposed based on a synthesis of findings from the operation of these services, new theoretical approaches and author's own contribution. This new system rejects the idea of selling the content as goods (per items) and adopts an approach of access to the whole catalogue of content for a flat monthly fee. This newly born service has several tiers that differ qualitatively among themselves, also in terms of added value for users and finally in the price at which the layers are available. This system is very acceptable to customers as well as being an interesting long-term alternative to the current system for operators of the new system and copyright holders.
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Ways to publish streaming video on the Web
Suk, Miroslav ; Šedivá, Zuzana (advisor) ; Kadlec, Čestmír (referee)
The beginning of the thesis deals with history of interconnection between video and the internet from its origins to the present. The thesis has two main aims. The first aim is to provide an overview of main solutions how to provide stream video over the internet. In the thesis there are described three different solutions. The first solution is to buy a complex media server. The second one is to hire a special service which can provide video storage and its distribution over the internet. The service must allow integration to various information systems and web pages or web applications. The last part of the first aim speculates about possibilities how to solve the stream video distribution over the internet in a business and commercial domain without any expenses to provide the functionality. The second aim is a practical realization of a complete project. The content of the project is a solution of video conversion, storage and distribution over the internet in a real company. The main business activity of the company is the development and providing of web pages and applications on its own servers. At the beginning of the second part of the thesis there are evaluated possible ways how to solve the goal of the project. The possible ways are solutions that are mentioned in the first part of the thesis plus development of new a solution by the company itself. The last alternative has proved to be optimal from the economic point of view. The result of the project is a web service which is completely platform independent. So it is possible to use the web service in company's content management systems that are developed in PHP or .Net. In the thesis there is also mentioned an issue of mechanism called HTTP Pseudo Streaming.
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Multimedia in Silverlight and WPF
VEITH, Miroslav
This work deals with analysis of possibilities of technology Silverlight on playing streaming content. Part of the work is creating of sample application. This application will be used for examination of influence of playing streaming content on burden of system. Next this work deals with possibilities of technology Silverlight in domain of working with devices on client side. Among these devices belong Webcams, Microphone etc. A goal of this work is also an attempt to create Silverlight application enabling to users videotalks which would be using of these possibilities.
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