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Business Plan
Borovcová, Lucie ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
Master's thesis elaborates a business plan of real estate agency. On bases of theoretical knowledge and facts found, the thesis presents a concept of establishment, economical evaluation and a feasibility of the project realization.
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Activities of Real Estate Agencies
Menšíková, Lucie ; Skalický, Martin (referee) ; Vítková, Eva (advisor)
The aim of this thesis is to point out the lack of legislation at the current local real estate market, analyze the issues clients may encounter and compare the advantages associated with trading in cooperation with real estate agencies. The theoretical part introduces the basic concepts of the real estate market and its activities to the reader. Its comparison with the UK real estate market is especially interesting. The second part follows a case study in the form of a questionnaire, which processes the public opinion on the activities of real estate agency. Arrangements are suggested based on the results of the questionnaire to reduce clients’ dissatisfaction. The thesis concludes with a practical example of showing the advantages gained through the cooperation with real estate agencies.
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Detached house with real estate agency
Langer, Ivo ; Sláma, Ludvík (referee) ; Utíkalová, Ivana (advisor)
The project deals with a new building of a house with a real estate agency in Sokolnice. The building is designed as a detached house. The site is situated in a gently sloping area. The three-storey house has a T-shaped ground plan and a partial basement. The first floor is functionally divided into a living part and business premises. The project includes a garage and two parking spaces for the customer of the real estate agency. The building is provided with a single skin and vegetative flat roof and masonry from the ceramic bricks Porotherm. Shuttering blocks CSB are used in the basement.
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Analysis of factors affecting the real estate market in Prague
Kubečková, Kristina ; Chylíková, Hana (advisor) ; Prokeš, Pavel (referee)
The goal is to map the current real estate market in Prague, analyzing the factors that influence the demand for real estate on the basis of data obtained while working in the Prague real estate agency. This information I want to use to improve our work, to facilitate an understanding of the requirements and needs of clients in the real estate market. The result should be greater competitiveness of our real estate agency who will be able to expand and profit in future.
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Využití on-line marketingu na českém trhu s nemovitostmi
Ilinskaya, Ekaterina ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The goal of this Master's Thesis is to evaluate the use of online marketing tools used by the Prague-based Real Estate company Happy House Rentals Ltd. and to propose improvements for their online marketing strategy. The first part of the paper describes available online marketing tools. The second part introduces the Real Estate market and describes, using published data, the situation of the Real Estate industry in the Czech Republic and Prague metropole in particular. This is followed by a primary analysis of the web presence of Prague's Real Estate Agencies fitting the competitive profile of Happy House Rentals Ltd. The third part is a case study on the online marketing presence of Happy House Rentals Ltd. Using the tools and data introduced in the first two parts of this Master's Thesis, the author suggests improvements for the online marketing strategy of Happy House Rentals Ltd.
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Building Credibility of Real Estate Agency via the Internet
Svojšová, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main aim of this diploma work is to propose a set of measures for the internet presence of real estate agencies increasing their credibility. Theoretic part deals with notions like internet and internet marketing with a focus on internet marketing tools. Practical part is dedicated to building credibility of real estate agency via the Internet. First, used practices of real estate agencies are introduced using my own statistics. Then, selected procedures are applied and evaluated on a case-specific real estate agency using two questionnaires. At the end, the measures that can potentially increase credibility of the real estate agencies are summarized and evaluated whether they are the optimal solutions.
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Digital Marketing Strategy
Feťková, Jana ; Cimler, Petr (advisor) ; Zeman, Jiří (referee)
The diploma thesis deals with the digital marketing strategy for the selected company -- a real estate agency called F.O.K., s.r.o. Prešov. The main objective of theoretical part is to analyze and define the most effective ways and means of company's promotion on the Internet with an emphasis on character of the company and the specifics of the real estate market. SOSTAC method is applied to find the most effective planning of the digital marketing strategy. The practical part deals with an optimization of the existing marketing communications and advertising. As a result, the recommendation for promotion improvement are discovered and futher development for real estate agency plan is defined.
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Podnikatelský plán
Neterda, Karel ; Kovář, František (advisor) ; Řepová, Helena (referee)
The objective of the diploma thesis is aimed at business plan for real estate agency. Theoretical part of the thesis focuses on basic definitions regarding new company establishment. As follows: business laws, legal form of companies, business grants and structure of the business plan. Practical part describes a business plan for real estate agency and evaluate the business environment and current competition through these methods: Porter Five Force Model, SWOT -- and PEST analyses. Further, these partial components of the business plan are scrutinized - an array of services for customers, human resources, marketing and financial planning. Evaluation of project feasibility is based on analysis results.
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