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Music reviews as part of mass culture
Poštulková, Michaela ; Bystřický, Jiří (advisor) ; Švantner, Martin (referee)
The status of contemporary Czech music reviews (also the Czech cultural criticism) ties in with mass culture and trends of postmodern thinking supports. Subjective journalist genres type reviews and critics look like the relevant expert testing about artistic performance, their real aim is economic profitability and fixing a position in their discourse domain. Mass culture can not offer an alternative to itselfa nd that's the reason, why central dichotomy variation - scheme is applicable not only to its products (music CDs, theatrical performances, a new book at he art), but also on the way, which is about these products further talks . Subjective meta - review has a the specific positron in the mass media.
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Server for Reviewing Work and Travel Programs
Bambušek, David ; Szőke, Igor (referee) ; Herout, Adam (advisor)
This thesis is a documentation covering complete design process of a web server for reviewing Work and Travel programs and other opportunities for working and travelling abroad, mainly focused on young people. It describes not only the concept of the user interface and application implementation, but also a business plan for running the website and making it pro table. This project called GapPacker is intended as a start-up, aggregating various programs and articles from the world of Work and Travel and its main income will come from paid clicks through to registrations or websites of providers o ering the programs. After its introduction on the Czech market, it has ambitions to expand to other European markets.
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The Book "Nichts als Gespenster" and its Interpretation from the Czech and German Point of View
SÝKOROVÁ, Anna
Interpretation belongs to one of the key principles in the literary studies. This bachelor thesis presents an interpretation of one particular literary sample, the book Nichts als Gespenster by Judith Hermann. This literary work belongs to the German literature of the 21st century. The main basis of this bachelor research is constituted by the interpretation of all seven short stories from the above-mentioned book. Moreover, it will deal with different points of view that are presented by characters and their behaviour. The interpretation and the comparison of all seven stories would provide an opportunity not only to indicate their similar features, but also to reveal differences between them. An important part of the interpretation is constituted by the comparison between the original German text and the text translated in the Czech language. It enables the new discoveries both in the fields of linguistics and literature. Moreover, the readers' reviews play a considerably important part for this thesis as they provide their reflection on the text that brings even wider spectrum of views to work with.
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Marketing communication of hotel SwissHouse
CANDROVÁ, Noemi
The main objective is evaluation of Hotel SwissHouse's marketing communication. Based on analysis suggest improvements for marketing communication.Theoretical part contains publications which provide an overview of marketing communication. Additionally thesis contains SwissHouse details based on observation and survey, organizational structure and services provided by the hotel. Practical focuses on the communications of the hotel SwissHouse based on observation and questioners survey. The main goal is to evaluate efficiency of marketing communication listening to the form of reviews, complaints, inquiries. Thesis also concerns with the modern communications technologies: Facebook, direct mailing.The thesis proposes improvements for marketing communication of SwissHotel: the newsletter proposal, link building, marketing research in collaboration with local school, responses on reviews, records of complaints and improving Facebook profile. Thesis also proposes improvements of marketing communication and new communication channels. Therewithal thesis serves as a source of information for the hotel management to enable better response on the customer's demand.
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Analysis of personnel management in selected company
POKORNÝ, Radek
This work focus to analysis of personnel management in chosen company. In the first part I focused to teoretic side of theme. The theory I draw from many czech and foreign authors. Theori is focused on human resource management and managerial functions as mativatin, stimulation, reviews, remuneration. In practical part I focused to building company OHL ŽS a.s. focused to division in České Budějovice-Plzeň. At the begining I introduced company and then I analysis parts of the theoretic section. After the analysis I did survey and then I consulted results with the management. From the survey is obvious that company make a mistakes in motivation of personnel, low efficiently of meetings, burden tasks. Many of personnel is satisfied with a team. In conclusion I proposed changes to improvement.
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Examination of influence of reviews on Box Office Revenue
Zrůbek, Dalimil ; Svoboda, Miroslav (advisor) ; Klesla, Arnošt (referee)
This thesis examines the influence of reviews on box office revenues in the United States in the course of the years 2008 to 2010. It attempts to answer the question of whether or not such an influence exists and how its strenght depends on the length of a period the film had been on in cinemas, sequels, high production budgets, and genres. To answer this question, a generalized linear regression model estimated by weighted least squares is used . The results demonstrate that reviews have an impact on total revenues, yet its measure is not stable. The influence was different in various weeks. Sequels diminish the influence of reviews. The ability of high budgets to eliminate the influence of reviews was not proved. Influence of reviews has different strenght within different genres. It is strongest if the film is a comedy and weakest if the film is a horror. This thesis compares results with relevant existing literature.
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Literary Work of Josef Čapek
KOLDOVÁ, Kateřina
Bachelor thesis The Literary Work of Josef Capek focuses on Josef Capek´s writing and his influence on Czech literary critics in last twenty years. Thesis is divided into three parts. In the first part, thesis concerns with Josef Capek´s life and it´s influence on his literary style. In the second part, which can be described as theoretical, thesis clarifies the creation process, and its circumstances, of Capek´s chosen literary works and interprets their basic motifs. In the third part, which can be called as practical, thesis adresses and analyses selected reviews, which come from printed magazines, of Capek´s literary texts in years from 1989 to 2008. Based on these reviews thesis in the conclusion summarizes, how was the Capek´s literary work received by Czech critics and what are it´s main features.
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Improvement nurse standard "vaccinations" in primary care about child
MÁCOVÁ, Veronika
Application of the ?vaccination? nursing standard in primary child care Vaccination is a topic having been discussed since the very beginning. It is one of the most important parts of prevention of infectious diseases. Thanks to vaccination we only know some infectious diseases from historical resources nowadays. The vaccination history is not really long, however vaccination has helped save a lot of children lives. Despite undisputable benefit of vaccination there are still more opponents of vaccination, whose arguments are very often groundless or taken out of context. Diseases that had been nearly eradicated thanks to vaccination have spread in countries where some vaccination ended. This is why vaccination is so important. There are a lot of vaccines on the market nowadays, new vaccination substances still appear and compulsory and no-compulsory vaccination is being changed with gradual scientific development. My thesis presents a complex outline of information on children vaccination and vaccination procedures. The aim of the thesis was to explore the present situation and vaccination procedures applied by practitioners for children and adolescents. Another aim was to develop a nursing standard for children vaccination and to check its practical applicability. To meet these goals the thesis is divided into a theoretical part including structured information on children vaccination and vaccination procedures in the past and at present. The practical pat of the thesis is focused on quantitative examination of the present situation, vaccination procedures and collection of information on novelties in vaccination in surgeries of practitioners for children and adolescents. The data were collected by means of a questionnaire, which was distributed to 130 surgeries of practitioners for children and adolescents in Vysočina and South Bohemia regions. 93 of the 130 questionnaires were suitable for processing. The practical part then contains an audit and an inquiry about the elaborated nursing standard performed in 6 surgeries of practitioners for children and adolescents. The questionnaire and the inquiry were anonymous. Both the set goals were met. The results show that there are differences both in vaccination procedures and in approach to children vaccination in the individual surgeries of practitioners for children and adolescents. The research results also point out that information on vaccination is sufficient, however unclear. The result of the audit and the inquiry showed that the elaborated standard is practically applicable and is beneficial for nurses. These result confirm that a nurse always participates in vaccination process, which is why it is important for her to be informed enough on children vaccination and related activities and to be able to perform vaccination as well as related administration. The thesis may be useful in my opinion as it contains complex and structured information on children vaccination. This is why it may be used both in a surgery of a practitioner for children and adolescents and for educational purposes. Of course with consideration to vaccination related amendments of the Ministry of Health Care.
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Research and developement within the frame of seventh framework programe
JEDLIČKOVÁ, Hana
My work includes introduction to problem of FPs. That is an explanation of the concept of the Framework Programme. In addition, a brief overview of previous framework programs and their budgets and the Framework Programme in this programming period. Explanation of the main axes and a comparison of the EURATOM program. Comparison of Sixth and Seventh Framework Programme will be the next chapter of my work. Further evaluation of the Czech Republic will bring in the Framework Programmes, which have already participated. The last point of my work will describe several important agencies in the field of science and research and a brief assessment of the EU as a research giant.
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The response of selected potato varieties to plant density
URBAN, Josef
The aim of my diploma thesis was to evaluate four densities of growth by chosen varieties of potatoes. The thesis deals with the experiment on 4 different varieties of potatoes. I have chosen the standard technology of growing ware potatoes. The selected densities of growth were 35 000, 40 000, 45 000 and 50 000 young plants ha-1. Each variant was repeated four times. I have evaluated the yield of bulbs, the share and yield of ware bulbs, the average number of bulbs for one plant, the weight of bulbs for one plant, the average weight of a bulb and the average weight of ware bulbs. The research was done on a private farm like the field experiment. The farm is located in potato-growing area in Vysočina Region, 490 metres above the sea level. Potatoes are grown approximately over 7 hectares on the farm. The experiment started in 2010. The potato planter MARS 42 was used for the planting. The distance between drills was 0,75 metre. Parcels consisted of 4 drills, each drill equals one repetition, each parcel equals one density of growth. On purchase of samples was realized the kickoff of 10 plants from each repetition. What followed was division of bulbs according to their size in each sample. They were divided into bulbs smaller than 40 millimetres and bigger. After that the samples were weighed and bulbs were counted. The number of bulbs and the weight of bulbs are very important for subtotal. It was established the variety Mirage made the best results when the density was 45 000 plants ha-1. The variety Agria had two suitable densities of growth, namely 40 000 and 45 000 plants ha-1. There was no considerable difference between them. In contrast with previous, the varieties Victoria and Marabel made the best result when the density was 35 000 plants ha-1. I have realized the density 50 000 plants ha-1 is explicitly unsuitable for all varieties. This density of growth is loss-making especially because of lowering of all assessed indexes. Another disadvantage is higher costs (more bulbs are required) and then there is also bigger risk of diseases and pests.
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