Original title: Marketingová komunikace hotelu SwissHouse
Translated title: Marketing communication of hotel SwissHouse
Authors: CANDROVÁ, Noemi
Document type: Master’s theses
Year: 2015
Language: cze
Abstract: [cze] [eng]
Cílem této diplomové práce bylo na základě analýzy současného stavu marketingové komunikace navrhnout řešení pro zlepšení této komunikace. Autorka diplomové práce charakterizuje hotel SwissHouse, poté analyzuje užívané nástroje marketingové komunikace a na základě zjištění navrhuje řešení pro zlepšení marketingové komunikace hotelu SwissHouse. The main objective is evaluation of Hotel SwissHouse's marketing communication. Based on analysis suggest improvements for marketing communication.Theoretical part contains publications which provide an overview of marketing communication. Additionally thesis contains SwissHouse details based on observation and survey, organizational structure and services provided by the hotel. Practical focuses on the communications of the hotel SwissHouse based on observation and questioners survey. The main goal is to evaluate efficiency of marketing communication listening to the form of reviews, complaints, inquiries. Thesis also concerns with the modern communications technologies: Facebook, direct mailing.The thesis proposes improvements for marketing communication of SwissHotel: the newsletter proposal, link building, marketing research in collaboration with local school, responses on reviews, records of complaints and improving Facebook profile. Thesis also proposes improvements of marketing communication and new communication channels. Therewithal thesis serves as a source of information for the hotel management to enable better response on the customer's demand.
Keywords: direct mailing; Facebook; marketing communication; marketing research; reviews; Facebook; marketingová komunikace; marketingový výzkum; přímá pošta; recenze
Citation: CANDROVÁ, Noemi. Marketingová komunikace hotelu SwissHouse. České Budějovice, 2015. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/35665

Permalink: http://www.nusl.cz/ntk/nusl-200790


The record appears in these collections:
Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses