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SWOT analysis of non profit organization
Borsuková, Lucia ; Vávrová, Hana (advisor) ; Fialová, Karolína (referee)
The aim of this thesis is to provide a SWOT analysis of the Via Foundation through which is detected potential opportunities and threats for the organization and its current strengths and weaknesses. The theoretical part explains the basic concepts, theoretical knowledge and the process itself concerning the creation of a SWOT analysis. The described methods are then used in the practical part on the example of the Via Foundation. To identify potential opportunities and threats from the external environment is used PEST analysis supported by time series analysis. For discovering potential of the organization in terms of strengths and weaknesses is used the evaluation of selected parameters of the organization as compared to the analogous organizations. In conclusion, the thesis summarizes important information obtained by this analysis and there are proposed recommendations for the organization.
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Opportunity and feasibility study
Černá, Kristýna ; Dvořák, Jiří (advisor) ; Syrovátka, Oldřich (referee)
The theme of this master´s thesis is a feasibility analysis of planned construction of an enviromentally friendly hotel in the Czech context on the example of Yves Rocher company. The reason for choosing this topic is my interest in the enviromental pro-tection and an effort to point out the advantages of implementing the principles of enviromentally aware into the company´s own strategy. The thesis focuses on the interests of potential clientele and the level of viability of the future accommodation facility with the goal of verifying whether there is realistically a chance of profitability of a project involving the construction of an enviromentally friendly hotel in the Czech enviroment. A complete analysis is carried out during the pre-stage to determine the above mentioned aspects and it´s main focus is an opportunity study and feasibility study. Public opinion data was gathered using a survey among 160 independent respondents. SLEPT analysis was used for a detailed analysis of the external environment of the enviromentally friendly hotel. It´s technical functionality allows detailed characterization of each segment including the impacts that any action in those given segments can have. These impacts can be a key indicator for establishing the required market stability. The SWOT analysis was used for the final summary of the gathered results. This summary was then implemented in the Logical Framework approach with the goal of final recapitulation of the project´s design.
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Strategic analysis of Rodinný pivovar Bernard a. s.
Hrabáková, Monika ; Mikovcová, Hana (advisor) ; Krause, Josef (referee)
The main goal of this diploma thesis is the implementation of the strategic analysis of Rodinný pivovar Bernard a. s. The thesis is divided into four parts: introduction, theory, practice and conclusion. The theoretical section deals with definition of key words like mission, vision, strategy and strategic management. It also explains the methods of the strategic analysis which are applied in the following practical section. The practical section of the thesis consists of internal and external environment analysis. The external environment analysis addresses identification of the market, competitors and other external influences. The analysis of the internal environment includes exploring and evaluation of the company's resources and its competences. All findings are summarized at the end of the thesis in a SWOT analysis. Concrete recommendations for the future are presented based on the SWOT analysis.
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Analysis of the Marketing Environment of the Company Pekárkův mlýn
Dvořáková, Veronika ; Hajdíková, Taťána (advisor) ; Frendlovská, Dagmar (referee)
This thesis describes the part of the marketing plan of the selected company. The aim of this thesis is to analyze the internal and external environment of the company Pekárkův mlýn and the subsequent setting marketing objectives of the company. The theoretical part defines and analyzes the various steps by which the marketing plans. The practical part describes the chosen company, its goals and mission, carried out an analysis of internal and external environment, which were mentioned in the theoretical part.
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Uncovering opportunities and threats for the selected company
KUTHEILOVÁ, Adéla
The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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Analysis of internal and external environment of a selected company
OMAR, Josef
The main aim of this thesis is to evaluate the present situation of a company via selected analysis of internal and external environment. Based on these analysis the best strategy and measures are recommended. These recommendations should improve market position of selected company. In theoretical part are mentioned theoretical information about performed analysis of internal and external environment. In the practical part are these analysis used in UNICODE M&D company.
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Analysis of external environment of a chosen company
WEINZETTLOVÁ, Nicola
The objective of this bachelor thesis is the analysis of the current situation and market status of the choosen company WaWEINZETTL Ltd through an analysis of the external environment. On the basis of the achieved results, it will be proposed the strategy of amelioration of status to WaWEINZETTL Ltd in its branch.
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Analysis of external environment of selected company
KALINOVÁ, Pavlína
The object of this bachelor´s work "Analysis of external environmnet of selected company" is to analysis of external environment of a selected company. On the basis of this analysis we´ve determined trends in the macromode and factors that have the biggest influence on the progress of the company. In the firt part of this bachalor´s work was devoted to the study of literature relating to this topic. In the second part of this bachelor´s work was charakterized by industry and company. After it was procesed analysis of external environment by STEP analysis and Porter´s model. At the end of this work were summarized results of analyses and were compared with hypotheses.
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Analysis of external environment of a chosen company
SOJKOVÁ, Kateřina
The objective of this bachelor thesis is the analysis of the current situation and market status of the choosen company REALISTAV Ltd through an analysis of the external environment. On the basis of the achieved results, it will be proposed the strategy of amelioration of status to REALISTAV Ltd in its branch.
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