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The creation of the tour according to the type (form) of the tourism
Tomšů, Gabriela ; Petrů, Zdenka (advisor) ; Kondrashov, Alexey (referee)
The aim of this thesis was to create an untraditional incoming tourism original tour based on the demand of the foreign travel agency which consists of a recognizing mainly of the South Moravian region and a staying in Priessnitz's health resort in Jesenik with a wellness program. The South Moravia is very attractive region as well as mentioned helth resort. This thesis is divided into two parts. In the first part basic terms are characterized, the tour is created in the second part. The whole thesis is summarized in the conclusion and also a few maps, pictures and a table are added for the addition of this issue.
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Spa tourism in the United States
Šnircová, Lucie ; Mlejnková, Lena (advisor) ; Jarolímková, Liběna (referee)
The aim of the thesis is to describe and analyze comparatively spa tourism in the United States in relation to European countries. The thesis is divided into two parts, theoretical and practical. The theoretical part presents definitions and characteristics of general terms concerning spa tourism. After that there is approached importance of the spas in the tourism sector and health care. Particular attention is paid to the field of wellness, which is one of the most important components of spa tourism in the US. The practical part presents the characteristics of the United States from the perspective of basic and economic data and subsequently within the particular forms of tourism. The main part of this thesis presents a chapter devoted to the characteristics of spa tourism in the US, where is a briefly presented historical development of the spas, as well as the organizational framework and significant Spa Associations. Subsequent analysis of spa tourism, as well as the wellness area defines on the basis of statistical data the current state of spa tourism and its position in the United States to other countries. The final part presents selected spas in terms of significance of the occurrence of natural healing resources, and also in terms of tourist importance.
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The negative influence of massmedia on the lifestyle from the perspective of social pedagogy
REZKOVÁ, Tereza
Nowadays, when the mass media and the lifestyle, or more precisely healthy lifestyle, are such a great phenomena of the time, the main aim of this bachelor´s thesis is to analyze these concepts. This work is divided into two parts - theoretical and practical ones. The first theoretical part is divided into three chapters. The first chapter delimits the basic concepts and characteristic of theirs. It also deals with their functions, types of media and it focuses on their origin and development. A significant part of this chapter presents the possible influences and effects of mass media on our society. The next chapter deals with the lifestyle of our society. In view of the fact that it is an actual topic, it presents principles of healthy lifestyle. It also offers a view to the area of wellness which is closely connected to the healthy lifestyle and which is going to infiltrate more and more into the life of individuals and the whole society in the future. The third chapter is focused on negative effects of mass media on the lifestyle from the general point of view as well as from the point of view of the social pedagogy. The practical part of this bachelor´s thesis is based on a research which was carried out by an anonymous questionnaire of which aim was to find out to what extent the mass media influence people, the influence of mass media in the area of the healthy lifestyle and also the importance of the healthy lifestyle for people nowadays.
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Development possibilities for an existing product of EA Hotel resort S.E.N. company
BABKOVÁ, Petra
The aim of this thesis was to recommended opportunities for possibilities of the firm´s product EA resort hotel SEN, located near Prague. It is proposed on the basis of up to date research into offer of the company and afterwards by comparing with other competing accommodation facilities in the same area. The theoretical part is focused to on defining the conceptions needed for understanding and a better feeling of the work. In the practical part there was used questionnaire assessment, and interview with a general manager of the company. Based on obtained informations and knowledge from the survey and exploration of current trends it was suggested a few solutions.
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Spa and wellness in travel agencies offer
PRŮŠOVÁ, Mirka
The aim of the dissertation was the evaluation of the present condition of the travel agency offers in the area of spa and wellness services in the South Bohemia. The other aim was comparing the services in this country and in Germany and making an innovative package which was called "Spring refreshment for women".
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Literature review of the concept of healthy lifestyle
NOVOTNÁ, Andrea
The aim of this bachelor thesis is to create a general overview of a healthy lifestyle. The thesis consists of an analysis of Czech and foreign literature which focuses on the matter of healthy lifestyle. In includes the basic element sof a helthy lifestyle such as health, nutrion, psychical aktivity and wellness all systematical arranged. The main outcome of the bachelor thesis is to compare and analyse the found information and theories about a healthy lifestyle.
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Analysis of the current state of spas in Carlsbad
Bakanová, Markéta ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The subject of this diploma thesis is Analysis of the current state of spas in Carlsbad. The aim of this thesis is to evaluate the status of Carlsbad and its specifics on the market of spa services in Czech Republic. The analysis is focused on entities that currently operate in the field of spa services in Carlsbad. The outcome of this work is to assess the current state of spas in Karlovy Vary, analysis of the different types of entities that deal with spa services and evaluation of their common and diferent features. This thesis also deals with evaluation of the impact of changes in the Indication list on the spa services in Karlovy Vary.
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Development services of WELLNESS HOTEL FRYMBURK
PETRŮ, Kateřina
This thesis follows up the development of services Wellness Hotel Frymburk. The aim of the thesis is to analyze the product of Wellness Hotel Frymburk. Comparison with the other providers products of accommodation and boarding services in defined area. Based on a survey of customer needs suggest recommendations and innovation. Benefit of the thesis should be to devise options for further development of products in the surveyed object.
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New trends of wellness services and their use in WELLNESS HOTEL FRYMBURK
CHOCHOLATÁ, Soňa
This thesis deals with wellness section of Wellness Hotel Frymburk. The aim is to analyze existing products of wellness services,recommendations for further development based on actual world trends. Another important task is the comparison of accommodation facilities in the designated location offering wellness services. There will be also included analysis of customer needs and their satisfaction with the current portfolio offer of wellness services. The information will be discussed with the hotel management.
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The analysis of wellness services supply in Southern Bohemia
KARBULKOVÁ, Eva
The goal of the diploma thesis was to analyze the current supply of wellness services in Southern Bohemia. Given the needs of the subjects that receive these services as well as the current world trends a new course of the service development has been designed. The side-goal of this thesis was the evaluation of the possibilities of gaining fund resources for developing this activity.
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