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The behavior of specific groups of customers when purchasing food
Zdražilová, Jana ; Hes, Aleš (advisor) ; Ivana, Ivana (referee)
Diploma work is divided into two main parts. The first part includes the most information about consumer´s behaviour when shopping, typology of consumers from different perspectives, models of consumer´s behaviour, decision-making process, also important is consumer´s black box, which includes factor which act on consumers during purchase decision-making. To the work was also necessary include information about the disease diabetes mellitus, because this work is about behaviour of diabetics when buying food. The second part of diploma work is largely dedicated to questionnaire survey, whose results are presented in this part of work and whose aim was to identify the factors which influence consumers with diabetes when buying foods products. This part also includes exploration of current offer foods that are labelled as suitable for diabetics.
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New trends in consumer behavior when purchasing food
Radoušová, Eva ; Hes, Aleš (advisor) ; Petr, Petr (referee)
This master thesis deals with consumer behavior when purchasing food. For the purpose of this thesis students from the Central Bohemia Region are chosen as a selected group of consumers.
The theoretical part sums up the knowledge related to the shopping behavior of consumers when buying food and influences on this behavior. The second part analyzes the shopping habits of the selected group of consumers. Shopping behavior is examined in terms of frequency of purchase, place of purchase, the most frequently purchased food categories, the main decision criteria when buying food, the impact of advertising and promotional discounts, the importance of information on food composition and the country of origin, interest in organic food and healthy lifestyle, willingness to try new food and approach to food purchases on the internet.
The final part interprets the new trends in consumer behavior of the selected group of consumers and formulates a set of recommendations both for the selected group of consumers and for food retailers.
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ICT support for regional development
Očenášek, Vladimír ; Havlíček, Zdeněk (advisor) ; Vostrovský, Václav (referee)
There are many of different rankings in the world, which relate to information and communications technology. For example, United Nations e-Government survey evaluates expansion of e-government administration in 193 countries in the world every two years and publishes worldwide ranking of EGDI (e-government development index). Since 2003 web portals of the capitals of the largest countries in the world are evaluated evaluated by - Digital Governance in Municipalities Worldwide (Holzer et al., 2014) every two years. This rating is organized by the "The E-Governance Institute" which is part of Rutgers University Newark. Prague (15 in) was included for the first time in 2007. Prague was ranked in excellent 2nd place in 2009, in the period 2011 - 2012 was in 4th place and in the period 2013 - 2014, Prague ranked 10th. Our methods of evaluation are based on methods of Digital Governance in Municipalities Worldwide, which is focused on regional web portals. We evaluated 6 regional web portals using 40 parameters in the area privacy, usability, content, services, citizen and social engagement. For instance, we evaluated if web portal provides: online publications, multilingual access, GIS, calendar of events, searchable database of articles, accommodation reservation etc. For evaluation of regional web portals, we chose two regional touristic headquarters (Centrála cestovního ruchu -- Jižní Morava (www.ccrjm.cz), Jihočeská centrála cestovního ruchu www.jccr.cz)), one regional touristic web (Posázaví - vítejte v turistickém regionu kolem řeky Sázavy (www.posazavi.com)), two Austrian web portals, which represents cross-border cooperation between Austria and Czech republic (Urlaub am Bauerhof -- dovolená na selském statku (www.agroturistika-v-rakousku.cz), Rakousko -- přijeďte a ožijete (www.austria.info/cz)) and official touristic web portal of Switzerland (Officielle Website von Schweiz Tourismus (www.mojesvycarsko.com)). As it turned out during our model usage, which took into account five important areas, level of regional web portals significantly differ. Some criteria are fulfilled across the all sites, but some of them are partly or completely missing. Individual solutions therefore often prefer different criteria, thus providing different perspectives on the region and its issues. If all criteria were met, the informational content and thus even usefulness of the individual portals would rise. Theoretically, this would lead to a "content compatibility" of individual solutions, which would ultimately bring profit to users and consequently the visitors of their respective regions.
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Accounting As an Object As Well As a Subject of control
Kindlová, Helena ; Seidl, Ladislav (advisor) ; Jana, Jana (referee)
This bachelor´s thesis entitled Accounting as an Object as well as a Subject of Control is split into two principal sections, the theoretical background and practical part. The theoretical background is focused on accounting as an object with its own established requisites, which are necessary to follow. On an object, which undergo both internal and external controls. And the practical part concentrated on the case of a fictitious organization showed chosen possible mistakes in accounting and their aftermath and the most of the look of accounting law. In the final, conclusion part shows the summarized theoretical knowledge applied to the practical part.
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Cultural Heritage as one of the Factors in the Development Community and the Region
Kratochvílová, Tereza ; Varvažovská, Pavla (advisor) ; Tomáš, Tomáš (referee)
The theme of this thesis is a cultural heritage and its role in developing communities and regions.
The theoretical part focuses on defining the basic concepts that are the subject of cultural heritage linked. Specifically, it discusses the situation in the cities of Pardubice and Pardubice region. After the initial presentation of the basic assumptions relating to the concepts of cultural heritage, Regional development, followed by a section devoted to the particular characteristics of the cultural-historical development and specific places in the Pardubice region.
The last of the four major part is devoted to the results of quantitative and qualitative research survey, effected to collect a sufficient amount of current information. In the course held surveys among mapping opinions on the topic of cultural heritage among the local population and took place several tens of structured, unstructured and semi-structured interviews with representatives of information centers, local authorities and ordinary citizens.
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Marketing communication and legal protection of personality. Conflicts, solutions, sanctions, rectification.
Kylarová, Markéta ; Kadlecová, Eva (advisor) ; Klára, Klára (referee)
The diploma thesis deals with the standard marketing communication and its possible effects on humans. The issue is analysed from a legal point of view and it treats with the recent problems affected by increasing level of technological development. The thesis is divided into two parts, covering part theoretical and part practical. The theoretical part primarily focuses on the individual terminology of the marketing and the marketing communication, continues with the issue of protection of the personality, and also defines the question of both aspects in the context. The thesis comprehensively analyses the regulation of the protection of the personality, the regulation of the marketing environment, as well as focus on the concept and regulation of the media, as major media. From the media view is the thesis derived from two fundamental human rights, which in practice very often come to a mutual dispute. The elaboration of the legislation is supported by the case law. The practical part of the thesis is focused on actual cases, which Czech and foreign courts deal with in particular themes. Sub-part of the thesis deals with the questionnaires investigation, in order to analyse opinions of the public in that matter. In the final part of the thesis are all received knowledge evaluated and applied to a specified hypothesis.
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Managerial skills
Švandová, Jitka ; Kříž, Josef (advisor) ; Miloslav, Miloslav (referee)
This thesis pays attention to managing skills and their influence on a working performance. The purpose of each organization is focused on the highest possible productivity. Highly competent and qualified managers are necessary in order to reach this goal.
The first part of the thesis includes theoretical foundations based on the expert bibliography. The main terms concerning the management and the performance are described here. It includes the definition of the term "the manager" and what his/her skills, roles and tasks are.
Further the Česká správa sociálního zabezpečení (the Czech Social Services, state organization) organization is described here. The analysis of a questionnaire concerning the management skills and their level and importance for the organization and the working performance follows.
The final part of the thesis describes the conclusions of the questionnaire and the recommendations of what management skills are recommended to be improved in order to increase the productivity of the organization.
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Economic Development of Kazakhstan since 1991
Dochshanova, Aida ; Procházka, Petr (advisor) ; Rychkova, Victoria (referee)
The paper deals with the strategic planning of economic development of Kazakhstan. The aim of the work is to provide analyses and material on future and present of Kazakhstans economy. It is written in detail about main characteristics of economic development of the Republic of Kazakhstan. The text gives valuable information about formation and development of Kazakhstans economic relations with other countries. The fact that there is the necessity to develop alternative forms of ownership and more rational use of recourses, scientific and technical potential is stressed.The second chapter gives a detailed analysis of strategy of economic development.Long-term priorities and tasks of strategy of economic growth and development are discussed. It is shown that strategy of development of the country Kazakhstan 2030 is the most important reference point of the real and perspective development of socio- economic system. The perspectives of Kazakhstans strategy in comparison with world analogs are also analyzed in paper.
It is reported that in general it is possible to tell that theoretical summarizing of national and international experience and a concrete condition of reforming of society allows solving tasks of coordination of strategic aims and tactical actions within national model of development in a transformation period.
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The importance of milk and diary products in human nutrition
Maroušková, Nela ; Hejtmánková, Alena (advisor) ; Michlová, Tereza (referee)
Milk and dairy products become integral part of human nutrition and belong to common food. Milk is very valuable because it contains complete proteins. Its disaccharide lactose is a source of energy. Butterfat is easily digestible. Besides potassium, sodium, magnesium, chlorine and sulfur milk contains also dietary elements like calcium and phosphorus.
Milk also contains many trace elements like iron, zinc, iodine, selenium, manganese, fluorine, chromium, cobalt, and molybdenum. Milk is an important source of vitamins. It contains significant amounts of water soluble B and C vitamins alongside fat soluble vitamins E and A and smaller amounts of vitamins K and D.
Milk and dairy products are an important source of calcium. Lack of calcium is the main cause of osteoporosis. Regular consumption of milk and dairy products may reduce the risk of cancer. Nevertheless disproportionate consumption of dairy products containing unsaturated fats can lead to higher incidence of certain types of cancer, higher risk of cardiovascular diseases and metabolic syndrome. Milk contains also compounds that prevent aforementioned diseases.
Milk is the only source of nutrients for newborn children and suckled infants. It is convenient source of nutrients in times of higher nutrient demands especially during pregnancy, nursing and senescence.
Milk, milk cream, fermented milk products, buttermilk, cheese, whey, curd cheese, whey proteins, frozen creams, cream, condensed and powdered milk belong to most important products. Fermented milk products are very beneficial to human health. Those products are sources of complete proteins, calcium, phosphor and vitamins, especially B vitamins. Lactose is decreased making fermented milk suitable for lactose-intolerant subjects. The fermentation process increases the shelf-life of the product while improving the digestibility and microbiological safety.
Milk and dairy products consumption can also have negative impact on human health. Lactase deficiency or lactase insufficient activity in small intestine results in lactose intolerance. Milk can also cause food allergy to the cow's milk.
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Influence of white and yellow flower rape on incidence of natural enemies of pests
Křížek, Stanislav ; Kazda, Jan (advisor) ; Daniel, Daniel (referee)
The insect society living in oilseed rape is large. Change of the crop characteristics affects both harmful species and beneficious ones. The latter group consists of a lot of members of order Hymenoptera. This work focuses on the evaluation of impact of white oilseed rape cultivation on the insect society in comparison with two yellow winter varieties. Newly bred winter oilseed rape line variety Witt was compared to two hybrid varieties of yellow rape; Sherpa and DK Sensei. The experiment was carried out in 2015 and its plots were placed at Ruzyně at Crop Reserach Institute (VÚRV, v. v. i.) and also at the Experimental Unit of Czech University of Life Sciences (ČZU) in Uhříněves. The insects were collected by sweeping net, soil larvae traps and soil emergence traps. The occurrence of serious pests (pollen beetle Brassicogethes aeneus, brassica pod midge Dasineura brassicae, cabbage seed weevil Ceutorhynchus obstrictus, stem flea beetle Psylliodes chrysocephalus and cabbage flea beetles Phyllotreta sp.) was recorded. Dominant parasitoid species were Tersilochus heterocerus, Platygaster subuliformis, Trichomalus perfectus, Mesopolobus morys and Omphale clypealis. The level of pest mortality was evaluated. Numbers of species identified by key were processed using generalized linear model method in R statistical software. The results confirm suitability of the assessed varieties in the white oilseed rape cultivation system, notably in the combination of Sherpa and Witt. They give an insight into parasitoid community of oilseed rape in Czech republic, which is useful for management of serious pest species.
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