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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Marketing strategies in real estate sales
Langerová, Tereza ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The Final Project focuses on developing marketing startegies considering the communication on the Czech real estate market, with specific emphasis on the town of Prostejov and its surroundings. The Project deals with mapping and describing the issues within the area of developing marketing strategies in the process of sale and purchase of the real estate. The Theoretical Part sets the fundamental marketing terminology, deals with the term of the construction market and the effects of individual subjects present on the market. The Practical Parts is formed by the marketing research whose outcomes reveal a set of recommendations in the field of marketing strategies for the real estate professionals within their marketing communication. The very result of this Project is a proposal of the optimal media selected for the effective communication with customers.
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Marketing of real estate sales
Havránková, Jana ; Pěknic, Štěpán (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on the "Marketing of sale of the property" and it mainly deals with the availability of information, which are provided to the customers. Further amendment of the law on real estate transfer tax, when the newly passed tax burden on the buyer, how does this change in the law on the real estate market, the realtor, the seller or the buyer. The subsequent resolution of disputes or complaints in the purchase/sale of real estate and the analysis of the time that is needed to meetings and to the conclusion of the contract through a realtor or without her help. The work consists of the theoretical part and the practical. In the first part are mainly specified the basic concepts related to marketing, in the second part it is applied to marketing research in practice. In conclusion are described proposals and possible recommendations for improvement.
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Impact of the economic crisis on the construction market and the current trends in the construction sector
Nováková, Barbora ; Čajka, Radek (advisor) ; Bolotov, Ilya (referee)
The diploma thesis Impact of the economic crisis on the construction market and the current trends in the construction sector focuses mainly on the development of the Czech construction market in relation to the economic crisis of 2008-2009, while looking for conjunctions with macroeconomic indicators. It also describes the following period of development of the construction sector with an emphasis on current trends. Exemplifying how this is implemented into practice, the diploma thesis includes a description of the activities of a group of companies called EBM Group.
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Management and marketing communication in civil engineering
Klein, Čeněk ; Hort, Martin (referee) ; Linkeschová, Dana (advisor)
This bachelor thesis is concerned with managerial and marketing communication in civil engineering. The aim of this thesis is to investigate current marketing communication in the construction market, and managerial communication inside construction companies. The theoretical part is concerned with defining basic concepts and theories connected with the subject of this bachelor thesis. The empirical part deals with the questionnaire survey and controlled interviews. The practical part serves as a basis for verifying set hypotheses. The thesis is concluded by evaluating the empirical part, and proposing recommendations for the construction companies.
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Marketing planning in construction company
Pleva, Jiří ; MBA, Ludmila Filová, (referee) ; Dohnal, Radek (advisor)
For my thesis I chose the topic "Marketing planning in the construction business." The work is divided into theoretical and practical part. In the first part I focused on theoretical information about marketing mix, SLEPT analysis, marketing strategy and budget. The practical part describes the characteristics of company ALPINE Bau CZ as and a marketing plan for this company.
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Preparation and financing of construction contracts during its life cycle, from the viewpoint of a contractor
Žilinský, Lukáš ; Jančálek, Pavel (referee) ; Kocourková, Gabriela (advisor)
The thesis engages in an assessment of financing the building contract from the view of a contractor. In the introduction of a theoretical part there is concisely characterized the meaning and current state of the construction market in the Czech Republic. Then there is a basic description of the characteristics of the building and construction market, followed by a description of the life cycle of construction contracts. Main attention on the theoretical part is paid to the possible ways of financing the building contract from the view of the constructor. The practical part of the thesis is divided into two examples. In the first example, an analysis of financing the building contract from the view of the constructor or construction company can be seen. Following the method of financing the business activity of the construction company is a financial analysis of its capital structure with subsequent evaluation of the results. The second example contains processing of progress financing of the building contract using a form of forfaiting, i.e. redemption of medium-term debt.
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