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International marketing application Haubi's Ges.m.b.H in multicultural surrounding
Krištofová, Lucia ; Boučková, Jana (advisor) ; Panýrová, Taťána (referee)
This thesis presents the issue of the entering of a business to business company on the Unated Arab Emirates market. Its objective is to develop an appropriate marketing strategy and apply it to Haubi's Ges. M.b.H, a leading Austrian bakery. The strategy was elaborated from the analysis of the food market both at the global and national level in the UAE. Assumptions underlying the success of a company in this market are included in the SWOT analysis. The principles derivated from this analysis are then applied to market segmenting and concurrence monitoring. The final strategy consists of a specific marketing mix, which was determined by the analysis of the obtained results and fully respects the particular cultural environment of the UAE.
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Intercultural Communicative Competence. ICC Development in Student Teachers of English Language
Uličná, Klára
Intercultural Communicative Competence ICC Development in Student Teachers of English Language Abstract: The aim of this dissertation is to assess the development of intercultural communicative competence in student teachers of English language within a study subject Intercultural Communicative Competence taught at the Department of English and American Studies at the University of Pardubice. Firstly, the terminology to be used throughout the text is defined. Consequently, relevant theoretical foundations are introduced, especially philosophical foundations as well as foundations in linguistics and foreign language didactics. These indicate the position from which we approach the discussed phenomenon, i.e. interculturality that in the current globalized world poses new demands not only on pedagogical practice, but on research too. In the subsequent part of the dissertation focus lies on intercultural education, the key aim of which is defined as development of intercultural communicative competence. Current trends in intercultural education are discussed with accent on the specifics of English language teaching and learning. The core of the theoretical part of this work aims to conceptualize the construct of intercultural communicative competence and to elaborate on its consequent didactic aspects, i.e. its...
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The study bypass Valasske Mezirici
Horka, Pavel ; Sabadáš, Petr (referee) ; Kosňovský, Michal (advisor)
The subject of the thesis is to elaborate the search study of the west four-line bypass of the town of Valašské Meziříčí. The reasons for constructing the bypass are to divert heavy transit traffic, to increase safety in the town and to reduce the negative impacts of transport. Road is designed as a category R21,5/100. Three Seven direction solutions were designed of which one was chosen by multi-criteria analysis for further solution.
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Water Management Solution of Mlýnka reservoir
Řeháková, Adéla ; Janál,, Petr (referee) ; Starý, Miloš (advisor)
Diploma thesis deals with flood protection at small basin flow Mlýnka. Object of thesis is first design of flood protection – dry reservoir. Part of thesis is theoretical, which describes general design, constructional solution and basic information about operation and maintenance. Next part of thesis describes specific design of dry reservoir. In the end, there are evaluations and comparison with bachelor thesis. Programs, which were used for elaboration, are AutoCAD, ArcGIS, HYDROG, HEC, MS Office.
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Comparison of Banská Štiavnica with the Czech town to increase revenue and potential benefits of the Slovak town
Piková, Michaela ; Vopátek, Jiří (advisor) ; Novák, Ján (referee)
This thesis deals with the Slovak town Banská Štiavnica in comparison with the Czech town Český Krumlov. The main objective of this thesis is to find deficiencies of Banská Štiavnica within tourist industry and to propound opportunities for increasing revenue and potential benefits based on the comparison of both towns. The thesis in its first part emphasizes the importance of UNESCO in both analyzed towns, through which the outstanding, universal and cultural-historical value is determined. The second part of this thesis deals with comparison methods and through SWOT analysis the opportunities are defined. On the basis of the defined opportunities there is elaborated project of guided night sightseeing tour in Banská Štiavnica.
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The projekt of the small water power station
Steidl, Adam ; Pěcha, Jiří (referee) ; Matoušek, Antonín (advisor)
This Bachelor thesis deals with a concept of a small hydro power plant. The first part is focused on hydro power potential of the Czech Republic, the general theory of small hydro power plants and their division. The following part discusses about the selection of suitable localities for construction of small hydro power plant and the decision of choosing the best of them. The selected locality is described and evaluated. Subsequently, the thesis deals with the theory of water management and hydro power solution of small hydro power plant. Futher the concept of a small hydro power plant is outlined. This concept consists of a theoretical solution of the hydraulic circuit and more detailed it focuses on the selection of appropriate sets. Then the thesis characterizes the concept of electric part of the small hydro power plant and its connection to the Distribution network. This part of thesis is aimed to compensation of reaktive powers, a concept of cabel for pulling of power of power plant, protections and automatization of the small hydro power plant. Finally, the economic evaluation of the investiment is done.
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Financial analysis of company Kendrion (Prostějov) s. r. o.
Svobodová, Kristýna ; Štamfestová, Petra (advisor) ; Havlová, Kristýna (referee)
The main aim of this Bachelor´s Thesis is an elaboration of financial situation in Kendrion (Prostějov) s. r. o. company. Subject of the analysis are years 2010 - 2014. The Bachelor´s Thesis consist of two main parts, namely in to the methodological part and the practical part. The methological part is focused on procedures for calculating individual indicators, explanation of financial terms and explanation of methods used. Practical part is focused on company introduction, the analysis of absolute ratios and financial ratios, Du Pont analysis, Altman bankruptcy model and comparasion with a competitors. In the conclusion there is a summarization of the results of the financial analysis.
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An innovative project for the development of franchising system
Tošnerová, Monika ; Vokáčová, Lucie (advisor) ; Pavla, Pavla (referee)
This diploma thesis presents theoretical knowledge of entrepreneurship and innovation in services, including the theoretical basis of implementation of franchising. The studied subject of the thesis is the franchising system EXPRESKA which focuses on fitness services for women and selling of franchising licence.
The thesis examines the external environment of the studied system using the STEP analysis and the analysis of competition in the industry. Rentability of the system is then validated through financial analysis. For the purpose of examination of the internal environment in the primary inquiry, the author of the thesis uses questionnaire and the method of mystery shopping. Based on the evaluation of the primary inquiry and the analysis of the external and the internal environments of the examined system, the author elaborated a proposal to differentiate the product for the system, namely a product innovation of functional training.
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Economic analysis of selected company
Oravcová, Monika ; Mach, Jiří (advisor) ; Kateřina, Kateřina (referee)
The thesis Economic analysis of a chosen company presents economic performance of the trading company ROTAREX PRAHA, group Inc. in years 2008 to 2015. The datas for elaboration were taken from financial statements.
The thesis is divided in two basic parts. The first part is theoretical, where are described methods for individual indicators. The second part is practical, which contain characteristic and organization of company structure. This part is followed by the absolute analysis and the analysis of differential values, analysis of ratio indicators, which are indicators of profitability, activity, indebtedness and liquidity. In next part is described Spider analysis and PEST analysis. In thesis conclusion results are evaluated and provide recommendation for future development.
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Franchising as a form of entry to the market
Humlová, Anna ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The goal of this thesis is to explain the principles of franchising. The thesis is made up of three chapters. First teoretical chapter is concerning about the advantages and the disadvantages for franchisors and frnchisants. In the thesis, there is described the situation on the czech market and possible perspective of another development.. Second one contains details about the franchise concept that offers the company Daos Plus s.r.o. At last the conclusions of research among young people are published and show the general knowledge in this area.
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