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Determinants of housing prices in Central and Eastern Europe
Jelínek, Jan ; Hlaváček, Michal (advisor) ; Jakubík, Petr (referee)
Determinants of Housing Prices in Central and Eastern Europe Abstract House price developments have a large impact on the macroeconomic stability, an example of which is the recent global crisis, partially triggered by a house price boom and bust. This work attempts to explain the behavior of house prices in ten Central- and Eastern- European countries over the last decade using three main methods: graphical comparison of the characteristics of the housing markets, panel data analysis, and time series anal- ysis. First, a cross-country comparison shows that owner occupation rate or migration indeed play a role while other factors apparently do not. Second, the results of using the Pooled Mean Group estimator on a panel of all countries confirm that real income and unemployment are in general significant determinants of house prices. In the third part of the empirical analysis, VAR or VEC models are used on several individual countries to evaluate the role of national capitals as price leaders for the rest of the country. These models are finally employed again to test for significance of other fundamentals in several countries. The diversity of results leads to the conclusion that house price determinants differ widely across the analyzed countries, although this may be partially attributable to the unavoidable...
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Visualization as one of the factors that sell the products and services
Baumrt, Tomáš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This diploma thesis deals with a subject of taking advantage of visualization during the process of product presentation. Its main aim is to find out, if visual presentation (design) of the product cover affects consumer's behaviour during the decision process of buying a particular product. If this influence is proven, a second goal is set up, namely detection of effects of chosen factors of visual presentation on consumer's decision process. Diploma thesis is divided into 6 chapters. The first introduces the topic to the reader and familiarize him with the goals and structure. Second chapter theoretically describes fundamental terms of communication, especially visual communication. The third chapter covers issues concerning the product itself and its advertisement. This chapter brings to the end theoretical part, which gathers information partly from professional literature and partly from authors' knowledge and experiences. Practical part forms the main element of the thesis. Fourth part consists of various methods for analyzing previously questioned problems in detail. Sample questionnaire examining consumer's preference is drawn up as well as graphical proposals of product design. Chapter ends up with a summary of results found out during the query survey. Results are interpreted in details in the fifth chapter, together with an attempt to draw general conclusion. Last chapter summarizes gathered information and evidence. Contribution of this work is not only to emphasize the significance of product cover and its effect on sale. Corporations or more precisely their marketing departments should realize this fact while creating marketing plan and especially advertisement plan. They should pay more attention on appearance of the product cover. Benefit further consists in processing the whole topic, with neither theoretical nor practical literature is concerned, although proven that opposite should count. Thesis tries to show the direction of further investigation, possibly followed by more complex and extensive surveys, which should bring valuable results and could be used not only by firms but also by consumers themselves.
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