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Operation and economy of an agricultural company
VLKOVÁ, Petra
This Bachelor thesis deals with evaluation of the activities of an agricultural company and its economy. The work is divided into two parts theoretical and practical. The theoretical part contains the explanation of basic economic terms of agricultural companies. In the methodology part there are described the necessary procedures for obtaining the data. The evaluation of an agricultural company named "Company A" in period from 2011 to 2013 is the point of the practical part.
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Analysis of Market and Products of Brain-Computer Interface
Henych, Filip ; Brixí, Radim (advisor) ; Kalina, Jaroslav (referee)
This thesis analyzes the market and products of brain-computer interface. Its main goal is evaluate the current market of these products and their use in information technologies and systems. The document is divided into three main parts. The first one focuses on familiarizing the reader with brain-computer interface technology. It mentions a brief history of development, technological principles, types of devices, their contemporary use, and the positives and negatives they bring. The second one focuses on market analysis. It summarizes the active companies on the market, and their products, and describes their customer targeting. It contains brief insight in market's future development. The third part focuses on practical testing of two selected brain-computer interface devices. The testing will evaluate applicability in information technologies and systems. For testing purpose will be developed its own methodology and selected appropriate evaluation criteria.
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Protected designation of origin and protected geographical indication labelled foodstuffs made in central regions of France (Franche-Comté, Poitou-Charentes, Limousin, Centre, Bourgogne, Pays de la Loire, Ile-de-France).
KOVANDOVÁ, Petra
ABSTRACT: The thesis is focused on "Groceries with Protected Designation of Origin and Protected Geographical Indication, from central areas of France." Thesis is divided into three parts. After a brief adumbration of the topic, the description of existing protected labels and basic legislative of EU concerning this problematic will follow. The second part will be geographical, where we look closer on the position of central France and discus the list and characteristics of districts of this area. Third the most extensive part will include list and characteristics of specific grocery products protected by copyrights. The thesis contains an extended resume in French language.
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Optimizing online presentations according to the product features
Novák, David ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.
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Efektivní zhodnocení finančních prostředků
Kellner, Petr ; Kovář, František (advisor)
Tato práce si klade za cíl poskutnout návod, jakým způsobem volit a realizovat investiční strategii, a to formou stravitelnou pro laickou veřejnost. Budeme se zabývat zejména problémem volby správných produktů a programů v oblasti přípravy peněz na stáří, a to hlavně v závilstoti na věku.
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