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Guerilla Marketing on selected Czech companies
Prošvicová, Soňa ; Skokanová, Dagmar (advisor) ; Palková, Kateřina (referee)
The main objective of my work is a thorough introduction of guerilla marketing and of everything that is important to know about this new marketing trend. Futhermore it presents the survey of the campaign of Vodafone Czech Republic corp. The final part of my work analyses, by means of a question-form, the public opinion on the ways of advertising, company's campaigns and general knowledge about the phenomenon of guerilla marketing.
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Czech Citizens about Health Care in the Czech Republic - December 2016
Pilecká, Jarmila
In December 2016 Public Opinion Research Centre included a blok of questions connected to health care. Questions focused mainly on satisfaction with health care in the Czech Republic, evaluation of the quality of the health care in the last year and the emounth of information provided by the doctors. Respondents evaluated their own health condition and possibilities to decide the ways of their medical treatment.
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Přímé zahraniční investice do těžebního průmyslu v Africe
Král, Jakub ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The goal of this diploma thesis is to analyse the trend of foreign direct investment into mining industry in Africa. In this thesis, I focus solemnly on the extraction of minerals, excluding the oil and gas industry. The analysis looks at the FDI from a historical perspective in the new millennium up to the current situation, which is characteristic for low commodity prices, which subsequently depress the activities of mining corporations. Furthermore, the important part of the thesis is also the projection of future development of FDI, the analysis of the correlation between commodity prices and FDI development and the research of African investment environment. A brief case study regarding the real-life foreign direct investment into copper mining projects in Democratic Republic of the Congo is carried out in the end of this thesis. In this case study I present details about this project, however, also the professional opinion of co-head of mining division at Trafigura, Emmanuel Henry, on the investment environment in Africa in regard to the mining industry and his feelings about the future development of the investment.
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Public Opinion on the Rights of Homosexuals - June 2016
Čadová, Naděžda
In June 2016, CVVM survey posed a question regarding the social acceptance of homosexuality. Other questions examined public opinion on particular rights of gays and lesbians such as the right for registered partnership, the right to get married and the right for children adoption.
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Czech Public Opinion on the EU Membership - April 2016
Čadová, Naděžda
The report presents some results of April 2016 survey, which focused on Czech public opinion on the EU membership. The topics presented here are the satisfaction with EU membership and evaluation of pros and cons of the EU membership. The report contains also comparison with previous surveys.
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Impact of regulation of Slovak gas industry
Blahová, Natália ; Munzi, Tomáš (advisor) ; Petrášek, František (referee)
The main aim of this work is refer to a negative impact on the state regulation based on the theory of natural monopoly. It is based on history and criticism of this theory mentioned in works of economists of the Chicago school. First of all it observes the present effort about deregulation of gas and than it observes changes of opinions in the theory and experiences in network sector. It analyzes business environment of the Slovak gas industry, event argue that the new rule on market does not brought any expected competition. Indicate on input barrier into gas environment, however also seeks to found the way into longed competition of gas market.
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