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Realization of Electronic Commerce
Zháněl, Jiří ; Poslušný, Marek (referee) ; Dydowicz, Petr (advisor)
The thesis deals with the analysis of selling method for special literature and suggests the solution how to realize electronic commerce in condition of minimal costs. It concentrates on the offer propagation using online tools and social networks, and gives the instruction how to deal with the solution of selling on the internet.
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Marketing online communication of selected company
Bůbalová, Tereza ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to analyze the current state of online marketing communication of LIP distribution, Ltd. and further recommendations for its improvement. The work is divided into theoretical and practical part. The theoretical part deals with a detailed overview of the possibilities that internet marketing offers - the most frequently used tools and their importance for the company. The practical part is devoted to analysis of the current state of internet marketing of the LIP distribution, Ltd. Much attention in the practical part is paid to an interview with the owner of the company, which makes the proposal to improve online marketing communications for this company viable.
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Internet marketing of a tradesman
Pérková, Eva ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This diploma thesis focuses on Internet marketing of a tradesman. The theoretical part consisting of the first four chapters introduces Internet marketing and its tools, provides details about search engine optimization (SEO), search engine marketing (SEM) and Google Analytics - tool used to analyze website traffic. The final chapter focuses on Internet marketing of Mr. Škoch, a roofer from Lubná. The thesis analyzes his original website and strategy and then describes the process of creation of a new website, its optimization, creation of paid campaign and a Facebook page. Both websites and strategies are evaluated at the end of the chapter, recommendations are introduced and a list of steps for realization of Internet marketing is compiled. The aim of this thesis is to compile a summary of optimal Internet marketing tools universally applicable especially for tradesmen.
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Monitoring website progress after the implementation of a language mutation
Fila, Ondřej ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The first part of this thesis, Monitoring website progress after the implementation of a language mutation, focuses on the theoretical foundations of web analytics (history of web analytics, data collection methods, basic metrics) and Internet marketing (importance of Internet marketing and its distribution, Pay Per Click advertising). An analytical tool Google Analytics is also presented in this part. The analytical and application part contains a presentation of Segway-Point company and its website. On this website the progress (sessions, bounce rate, users flow, conversions, etc.) before and after the implementation of a language mutation was monitored and the ads settings using Google AdWords was set up accordingly. The result is the evaluation of hypotheses and a list of advices and recommendations for Segway-Point company.
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Analysis of marketing activities of online retailers in a selected segment
Ushanova, Kateryna ; Sova, Martin (advisor) ; Smutný, Zdeněk (referee)
This thesis focuses on the analysis of marketing activities of online retailers in a selected segment and on the area of Internet marketing in particular. The theoretical part defines the terms used in marketing, Internet marketing, and advertising and describes the tools of Internet marketing. The practical part analyses various marketing activities of online retailers. The entire practical part focuses on the competition in the field of furniture retail. The primary aim of the thesis is to analyse selected online retailers and use the results as a basis for proposing recommendations for improvements in business strategy The thesis is designed to contribute by presenting recommendations for improvements in Internet marketing strategies of selected online retailers in a specific field of e-commerce.
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Contextual advertising Google AdWords
Procházková, Anna ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
The diploma thesis deals with contextual advertising with a view to Google AdWords. The aim of the thesis is to build a Google AdWords account for a non-profit organization TJ Sokol and to evaluate successfulness as well as potential of these form of advertising in non-profit organizations. In theoretical framework there is a definition of contextual advertising, briefly described its history, principle, advantages and disadvantages. Furthermore there are various contextual advertising systems in Czech Republic compared to each other. The thesis focuses in detail on Google AdWords system description from the initial account creation to its basic parts -- campaigns, ad groups, keywords, ads and conversions. This part also deals with the connection to web analytical service Google Analytics. The account creation for non-profit organization TJ Sokol is described in practical section of the thesis. The preparations which needed to be done, account development and account optimization are mentioned in this section as well. Final Google AdWords performance evaluation is generalized to small non-profit organizations and general recommendations for effective and successful ad campaigns are made based on this evaluation.
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Online Marketing of Cultural Organizations: Online Marketing Strategy for Divadlo v Řeznické Theatre
Havlíčková, Olga ; Kubaš, Mario (advisor) ; Hanzlík, Jan (referee)
The aim of this master's thesis is to examine the options and advantages of using online marketing by cultural organisations, especially theatres. The introductory part of this thesis explains essential terms related to online marketing and specifics of internet media. It also gives an overview of internet marketing tools, which can be effectively used in communication of cultural organizations. A second part of the thesis is focused on developing online marketing strategy for the Divadlo v Řeznické Theatre. The strategy is based on information obtained from a research carried out by the author of this thesis. The research includes a situation analysis, benchmarking, interview with marketing manager of Divadlo v Řeznické and a survey research made among the theatre visitors.
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Internetová reklamní kampaň pro podnik z oblasti zahradnictví
Čechová, Lenka
The aim of this bachelor thesis is creating online advertising campaign for Zahradnictví Jan Čech situated in Kelč. First part of this thesis is focused on presenting the issue of Internet marketing and its tools followed mainly by description of PPC advertising and tools used in its creating. The second part contains analysis of selected company and creating PPC advertising campaing using Google AdWords.
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Využití nástrojů internetového marketingu v e-shopu
Hašková, Gabriela
Hašková, G., Trenz, O., Using internet marketing tools in the online shop. Diploma thesis. Brno: Mendel University, 2015. This diploma thesis deals with internet marketing and practical using internet marketing tools. It includes keyword analysis, PPC advertising, e-mailing and Facebook marketing. The aim of this thesis is increasing sales of the specific online shop.
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Zvyšování konkurenceschopnosti malého podniku prostřednictvím elektronického marketingu
Urbánek, Michal
Urbánek, M. Enhancing the competitiveness of small company through electronic marketing. Bachelor thesis. Brno: Mendel University, 2015. This bachelor thesis called Enhancing the competitiveness of small enterprise through electronic marketing is focused on the creation of an Internet marketing campaign for the selected company. The first part of thesis contains basic informations about tools of electronic marketing. The second part is devoted to the analysis of marketing situation of the selected company, to the analysis of its competitors and mainly to the proposal of Internet campaign. Thesis also includes evaluation of the proposal and its economic benefits.
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